Understanding the Value of Website Backups

WordPress websites of all sizes rely on web hosts to keep them up and running. However, glitches, malware, and human error can all threaten your site. As a website owner, it’s your responsibility to ensure you have an up-to-date backup of your site at all times.

Protect Against Brute Force Attacks

Your first defense is to block suspicious login attempts with a security plugin like Jetpack that offers brute force attack protection.

A brute force attack is the most rudimentary — and common — form of website attack. In an attempt to gain access to your site, large networks of automated bots try different combinations of usernames and passwords until they find the right one. These malicious login attempts can also affect your website’s performance.

Protect Against Malware and Code Vulnerabilities

Although brute force attacks are very common (and successful), they aren’t the only thing that can jeopardize your website.

Malware — sometimes referred to as “viruses” — can be plugins, themes, and other scripts that pretend to be legitimate products (sometimes actually providing an apparently valuable service). Malware contains code behind the scenes that steals or deletes your data, modifies your links to steal your traffic, or simply breaks your site.

Code vulnerabilities can have a similar effect, but the difference is that they are unintentional. No code is perfect, and sometimes developers write code that contain unknown loopholes that can be exploited by malicious hackers to achieve the same goals as malware.

In both cases, the solution is proper malware protection via an automated security scanning service (similar to an “anti-virus” product) that regularly scans all your code to see whether known vulnerabilities are present or whether modifications have been made without authorization.

Minimize Downtime with a Contingency Plan

Even if you have all the protections described above in place, you should still have a contingency plan for the situations where human error or new hacking techniques compromise your site.

Your contingency plan for accidental damage, malware, and brute force attacks should include daily backups of all of your web content. If anything happened to your site, having a recent and easily accessible backup will ensure it’s up and running again quickly — either by restoring it or by migrating it to another server — thus keeping downtime to a minimum, which most cases could mean loss of income or reduced search engine rankings.

Automatic backup services like Jetpack’s Personal plan make it easy to restore your site in a few clicks. High-traffic sites that generate revenue, like eCommerce, subscription, or advertising sites, should choose the real-time backups offered in Jetpack Professional. (“Real-time” means a current backup is always available and includes an unlimited backup archive, so you can always roll your site back to any point in time since signing up.)

Tie Up Loose Ends with a Personal Touch

Mistakes happen and it’s all-too-easy to accidentally delete a database or compromise your site’s functions while trying to update your files and plugins. If you have access to or can afford to keep a developer on retainer, you should rely on them to update or restore your site.

For most users, however, the personal yet expert support we offer as part of all our paid plans is enough to guarantee that additional peace of mind.

Next Steps: Compare plans and choose the right one for your site.

This entry was posted in Security Series and tagged , , , , . Bookmark the permalink.

Say Hello to 200 Themes

Jetpack Professional now bundles 200+ Premium WordPress themes,
alongside business class security tools, and marketing automation.

Use code "PRO" at checkout for 50% introductory discount.

%d bloggers like this: