image of two people looking at their site stats

Increase Your Site’s Revenue with Ads

Are you looking for a simple way to make extra money from your WordPress website? If so, many bloggers and business owners use advertising to bring in income, and you may want to consider doing the same.

Ads provide a straightforward process for diversifying your income, without taking time and effort away from your day-to-day site management. And with a Jetpack Premium or Professional plan, you can show ads from major advertising networks on your site without having to put on your suit to pitch an advertising firm.

Let’s take a look at the benefits of adding ads to your WordPress site, learn about Jetpack Ads, and how to activate and customize it the advertisements on your site to make the maximum amount of money possible.

Continue reading → Increase Your Site’s Revenue with Ads

Posted in Tips & Tricks | Tagged , , | 11 Comments

Master the Basics of SEO to Reach More Customers

If you’re a writer, designer, photographer, consultant, or offer any kind of service online, then you understand the importance of driving traffic to your website. But when it comes to increasing your exposure and building awareness for your brand, where do you start?

The key is to establish a strong online presence across the places where people turn to for solutions: search engines. With some knowledge and the correct tools, you can master the basics of SEO (search engine optimization) and raise yoru brand awareness with potential customers.

Let’s take a closer look at what SEO entails, why it’s important for raising awareness, and the resources you can use to ensure that your website appears as close as possible to the coveted first page of search engine results.

SEO increases your online presence

Search engine optimization is the process of making your website content appealing to search engines like Google and Bing. The ultimate goal is for your site to appear in search results whenever someone looks up relevant terms.

If you search for “Diners in San Jose,” you’ll be presented with a very long list of results. What makes one result rank higher or lower than another? A number of factors:

  • Website security: Google will rank your website higher if there are security protocols in place. If your site is secure, its address will begin with “https://” and a lock icon will appear next to it. If a lock icon does not appear, then you need to obtain an SSL (Secure Sockets Layer) certificate from your web host or an organization like Let’s Encrypt.

Screenshot of a browser bar showing the lock symbol

Screenshot of Pingdom speed test result for Google showing 94 in performance grade

All of these methods work in tandem to help your site rank higher in search results.

SEO is a free marketing tool

Why is ranking favorably on relevant searches important? Think about the ways that you might market a business.

Sure, you can rely on ads or sponsored posts to drive traffic to your site, but this becomes expensive over time. In contrast, optimizing your website and content for search engines is mostly free, and places your site listing in front of customers whenever they search for services like yours.

Although a paid ad campaign might take less time to initially configure, Jetpack ensures that applying SEO techniques is a streamlined, easy-to-implement process.

Strengthen your SEO with Jetpack

With SEO tools, you are equipped with everything needed to optimize a website and increase your online presence. Every Jetpack plan comes with an Image Content Delivery Network (CDN) and more than 100 WordPress themes, the majority of which are mobile-friendly. These features help to boost your SEO, as they empower you to deliver content to a wider audience, faster.

Premium plans provide all that and more. In addition to the tools above, Premium users can bolster their marketing toolkits with SEO previews and Google Analytics integrations.

Let your website do the marketing

At its core, optimizing websites for search engines helps potential followers, customers, and readers find your site. By familiarizing yourself with the basics of SEO and adding these tools to your pages, a website can become your greatest lead generator.

Are you optimizing your site for search engines? How has it impacted your business? Share your experiences with other site owners in the comments below.

Posted in Learn | Comments Off on Master the Basics of SEO to Reach More Customers
Jetpack Offsite Backups

Why You Should Create Offsite Backups

Jetpack Offsite Backups

You may already have backups, but are they stored in a safe location?

Creating and managing a website is easier than it once was, but things still go wrong. Sites still get hacked. Updates might break certain features, or bring entire websites down. Mistakes get made, sometimes right before a really important, high-traffic day.

To avoid these situations, making a backup of your site on a regular basis is critical. It’s even more important to ensure that this backup happens outside of your host. But many of us are guilty of failing to prioritize this important task.

In this post, we’ll cover why you need to perform regular backups, why they should be made offsite, and offer a solution so that you won’t have to worry about losing your data in the event of a mistake or emergency.

Continue reading → Why You Should Create Offsite Backups

Posted in Security | Tagged , , | 3 Comments
Boost engagement with Video

Ways to Boost User Engagement with Videos

Do you have any videos on your site? If not, you probably should consider adding some.

When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.

The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.

Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!

Continue reading → Ways to Boost User Engagement with Videos

Posted in Photos & Videos | Tagged , , | 1 Comment
Jetpack 5.8. Advanced Search and lazy loading

Jetpack 5.8: A Focus on Speed with Faster Search and Lazy Loading Images

Today’s release of Jetpack 5.8 includes several features that have graduated from beta testing. We are very excited to bring them out for you to try.

Let’s take a closer look at what we’ve included in this update, and how today’s additions will help you speed up your site and deliver faster, more relevant content to your visitors — always a good thing!

New search service exits beta

The most exciting news first: all Professional plan customers will now be able to use the new Jetpack search service, which replaces the default WordPress search functionality with an Elasticsearch-powered service. This delivers more relevant results with powerful filtering options and unmatched scalability for sites with large amounts of content.

For sites that have a large number of posts, pages, or products, you will see significant improvements to both the speed of searching through the site, as well as to the relevance of the results returned.

For site builders, you can configure our sidebar widgets so that users can refine their search by any categories, tags, month/year, post type or any taxonomy. For developers, we expose the full power of Elasticsearch under the hood — send custom queries or use our template tags to customize the end-user search experience. Learn more about this feature on our support page.

Jetpack Elasticsearch-powered Search on a Photography blog

We received a ton of fantastic feedback from customers who tested this during the early stages, and we’d like to give our heartfelt thanks to everyone who submitted their feedback, test results, and ideas for improving this integration prior to today’s official launch.

Lazy loading images

Sites that have a large number of images — like photo blogs, travel sites, and online stores — have a new feature to try out that may significantly speed things up and lower their bounce rates. We’ve implemented a lazy loading images feature into Jetpack 5.8, which significantly reduces page load times for end users.

Lazy loading images work in this way: instead of waiting for the entire page to load before displaying it to a visitor, Jetpack will instead show the page’s non-image content as quickly as possible (usually instantly). Jetpack then requests and downloads images on the page when the user scrolls down, so they’ll appear right as the user gets to that point on the screen.

Here’s a short video showing the difference between a site with this feature and one without:

Combined with our existing image CDN, this has the potential to speed up media-heavy sites dramatically. We’d love to hear your feedback on it if you give it a try.

Get more for your money with Jetpack Premium

About a week ago, we quietly rolled out some changes to our Premium plan. The keen-eyed among you may have already spotted the changes or new features in your dashboard, but if you missed it, here’s what’s new.

Previously, there were some minor differences in the security offerings between our Premium and Professional plans. But now, Premium customers have access to on-demand security scanning and automated threat resolution.

We’ve also lifted the 13GB restriction on video uploads for the plan, so Premium customers now get unlimited video uploading and streaming services.

Jetpack’s video hosting service is designed and optimized for WordPress, integrates directly into the media library you use on a daily basis, and—best of all—is completely ad-free. It uses the same CDN as our images, so it’s blazing fast. If you haven’t already tried it, now’s a great time to experiment!

Jetpack Premium customers can now experience all our Jetpack SEO tools.

Finally, we’ve made all of our SEO tools available to Premium customers. You can now preview and optimize your site content, or get in-depth stats with our seamless Google Analytics integration.

We think all of these additions make our Premium plan an even better value for WordPress users. At just $99 annually, it’s the most affordable way to get best-in-class security tools, super fast photo and video hosting, features that will improve your site traffic and search engine rankings, and so much more.

Not a Jetpack Premium customer? We also have a major improvement coming for Jetpack Personal that we’ll be ready to announce in just a few weeks. Keep an eye on your dashboard for an important notice soon!

Additional enhancements and improvements

Finally, here are a few smaller changes we still think are worth mentioning:

  • We’ve significantly reduced CSS and JavaScript assets that Jetpack requires when using features like infinite scroll and embedding rich content with shortcodes. Our payload has been reduced by 500kb.
  • Support has been added for site language and timezone settings.
  • We’ve improved the display of notices inside the Jetpack dashboard.
  • The GettyImages shortcode has been updated to use the new format required by GettyImages.
  • For Premium and Professional customers using our ad program, we’ve now enabled the ads in the header by default. We’ve also added filters so you can control the display of the ads via code.
  • We’ve improved the display of the Development Mode notice.

Full changelog and thanks

As always, you can see a list of the additions, updates, and bugfixes in this release by reading the changelog for 5.8.

If you have any questions about these changes or feedback on the new features, please get in touch and one of our Happiness Engineers will gladly lend a hand.

Install Jetpack or upgrade to 5.8 today to see just how fast your site can go!

Thanks to the contributors to this release:

Adam Zielinski, Alex Mills, Anna Magdalena Kedzierska, Bernie Reiter, Daniel W. Robert, Daniel Walmsley, Derek Smart, Derek Springer, Elio Rivero, Enej Bajgoric, Eric Binnion, Greg Ichneumon Brown, Igor Zinovyev, James Nylen, Javi Alvarez, Jeff Bowen, Jeff Golenski, Jeremy Herve, Joell Lapitan, Jon Surrell, Marin Atanasov, Matt Wiebe, Michael Turk, Miguel Lezama, Mikael Korpela, Nicole Kohler, Oscar Lopez, Peter Westwood, Richard Muscat, Rob Landers, Rocco Tripaldi, Rodrigo Iloro, Sam Hotchkiss, Sanket Parmar, Scott Hartley, Simon Prosser, Stephen Edgar, Umang Vaghela, Victoria Holland, Jonathan Sadowski, and Philip John.

Posted in Releases | Tagged , , , , , | 36 Comments
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