Better Social Media Sharing with Jetpack

Tips for Better Social Media Sharing

If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for attention on social media channels, how do you stand out?

The answer lies in optimizing your content for social media sharing, and also optimizing your shares to maximize clickthroughs.

Let’s review some tools and techniques to help you do just that.

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Posted in Social Media, Tips & Tricks | Tagged , , | 3 Comments
Why You Should Use Lazy Images

Speed Up Your Jetpack Site with Lazy Loading Images

When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.

However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.

According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.

Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.

This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.

Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.

Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images

Posted in Search Engine Optimization, Website Design | Tagged , , , | 1 Comment

Jetpack and The GDPR: What You Need to Know

Europe’s General Data Protection Regulation (aka the GDPR) is a new and far-reaching privacy regulation, built on a number of fundamental principles. Among these principles are personal data ownership, transparency, security, and individual choice.

At Automattic, we have a long-standing commitment to the principles of the GDPR, and have honored many of them — including data minimization, control, portability, and security — before they were required by law.

Today, we wanted to take some time to explain how Jetpack has been built — and recently improved — to honor the important rights guaranteed by the GDPR. We also wanted to share how you can use some of the new features and tools in Jetpack and WordPress core to honor the rights and principles of the GDPR for your own site visitors.

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Posted in Jetpack News | Tagged | 11 Comments

Understanding Your Site Visitors With Jetpack Stats

After you establish a blogging routine, diving into site stats is a great way to understand how your visitors spend their time on your site and what content they find interesting. With Jetpack Site Stats, you can monitor how your visitors find your site and discover ways to better serve them with relevant blog posts.

Let’s take a closer look at the importance of monitoring your site’s statistics, how Jetpack can help you do so, and the process of using stats to attract more site visitors.

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Posted in Analytics | Tagged , , , , , | 6 Comments

Jetpack 6.1.1: Privacy Update

Jetpack 6.1.1 is now available for download and includes more privacy and consent tools to ensure your site is GDPR compliant. We’re also shipping a few small fixes in this release, including a fix for secondary languages (for example, English or Spanish variations) with the Likes feature.

We highly recommend that you update your sites to the latest version.

Here’s what’s new in this release:

Cookies & Consents Banner widget updates

If you’re interested in GDPR updates and compliancy, this update is for you. First, the EU Cookie Law Widget is now called the Cookies & Consents Widget Banner and comes with added consent-oriented functionality. The widget also lets you specify a link to your privacy policy, making it easy for visitors to find — if your site has a Privacy Policy page set (introduced in WordPress 4.9.6), we’ll automatically populate the widget’s settings with the URL.

We also added a new setting letting you control the expiration date of the consent banner, plus a new filter jetpack_disable_eu_cookie_law_widget that will disable the banner entirely.

New warning in EU Cookie Law widget

A new warning is displayed while configuring an instance of the EU Cookie Law widget:

Caution: The default policy URL only covers cookies set by Jetpack. If you’re running other plugins, custom cookies, or third-party tracking technologies, you should create and link to your own cookie statement.

Feedback data storage change

We added Feedback data (i.e., Contact Form submissions) to the personal data exported and/or erased by the latest version of WordPress core.

Miscellaneous fixes and updates

Here are a few final fixes to be aware of:

  • WordAds: We don’t show Ads unless the visitor is on the main query within the loop.
  • Likes: We fixed a bug that resulted in an alert box showing for sites set to languages deriving from main ones.
  • Lazy Loading Images: Fixed a bug where images would disappear when scrolling.
  • Sharing: Added a check for validating the Akismet key before allowing sharing by email.
  • WooCommerce Analytics: Fixed PHP warning when attempting to get a list of plugins.

Update to 6.1.1 now

As always, the full changelog has more details on this update, and we’re happy to answer questions you may have via our support channels.

Install Jetpack on your site or update to 6.1.1 now!

A big thank you to everyone who contributed to this release: Alex Kirk, Anthony Bubel, Anthony Garand, Brandon Kraft, Enej Bajgoric, Eric Binnion, Igor Zinovyev, James Huff, James Nylen, Jason Caldwell, Jeff Bowen, Jeremy Herve, Mikael Korpela, Mike Jolley, and RC Lations.

Posted in Releases | Tagged , | 1 Comment

Website Customization: Renaming Sections on Your WordPress Site

Website customization is one of the best ways to ensure that your site reflects your brand’s voice, style, and personality. It typically involves incorporating your brand’s colors and fonts, uploading your logo as the header image, adding a background design, and including branded images in your posts.

However, the branding process of site development doesn’t have to stop with the basics. There are a few extra customizations that can get overlooked, even though they’re some of the easiest ways to add an extra touch of personality to your site. One of these customizations is the ability to rename site sections.

Today, we’ll explain why you want to rename your site sections, and the various tools and widgets available to customize the different parts of your website.

Continue reading → Website Customization: Renaming Sections on Your WordPress Site

Posted in Website Design | Tagged , , , , , | 2 Comments

Enhancing the WordPress Author Page with Jetpack

If multiple contributors write for your blog, your readers might want to know more about whoever wrote the articles they’re reading. Additionally, your writers will want to get the recognition they deserve. To satisfy your readers and writers with a single solution, you might want to create a WordPress author page.

A well-crafted WordPress author page allows site contributors to present their credentials and affirms their professional clout, as they can share personal information about their writing experiences and links to their portfolios or past work.

Today, we’ll learn why author pages are beneficial, and how you can use Jetpack to create WordPress author pages that will make your contributors proud to write for you.

Continue reading → Enhancing the WordPress Author Page with Jetpack

Posted in Tips & Tricks | Tagged , , , , , | Comments Off on Enhancing the WordPress Author Page with Jetpack

3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

Continue reading → 3 Ways to Build an Online Community

Posted in Social Media, Tips & Tricks | Tagged , , , , , | Comments Off on 3 Ways to Build an Online Community

Understanding Your Site’s Performance with Google Analytics

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.

Continue reading → Understanding Your Site’s Performance with Google Analytics

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How to Increase Engagement by Communicating with Visitors

Creating a website is a great way to open the channels of communication with your audience members. Visitors can interact with your content, reach out through your social media platforms, and submit forms with their questions and comments. However, even the best website in the world will miss out on growth opportunities if you don’t develop and support these website communication channels.

Great site communication can help you grow a loyal audience, increase brand awareness, and attract more supporters.

There are multiple ways to use your website to increase communication and engagement with your audience. Let’s discuss the importance of nurturing website engagement.

Continue reading → How to Increase Engagement by Communicating with Visitors

Posted in Small Business | Tagged , , , , | Comments Off on How to Increase Engagement by Communicating with Visitors
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