Tips to Increase Website Traffic With Jetpack

As a site owner, one of your goals will likely be to attract more visitors, as this is one of the best ways to encourage people to check out your content, converting them into fans or customers.

But to do this, you’ll want to increase your website traffic. This probably means increasing your search engine optimization (SEO) efforts and applying other techniques to grow your audience, as well.

In this post, you’ll learn about some of the techniques and tools available (including ones that come with Jetpack), to help you increase website traffic and attract new readers, fans, and customers.

Making your site easier to find

If you want to increase the number of people visiting your site, make it easier for search engines like Google to find and identify the information and keywords (also known as “crawling”) that you use.

Adding an XML sitemap gives search engines a file they can use to determine the structure of your site. Then, they will effectively crawl it without missing any important information that might help you rank higher in search results.

An XML sitemap generated by Jetpack

Activate XML sitemaps through your Jetpack settings to turn on this essential SEO feature.

Formatting your post titles for SEO

One of the ways you can enhance your site’s SEO is by making the titles of your posts and pages display in ways that tell search engines more about your site and content. This also improves the way your site appears in search results. With Jetpack, you can customize how content titles display, so when someone sees your entry among their search results, they will be presented with the most useful information about your site, which might encourage them to click through to it.

The Jetpack title format editor

For example, you can reorder items such as your site’s name and tagline, and add your own custom separators between them.

Optimizing meta descriptions

A meta description is the text that appears beneath your site’s name on a page of search results. Below, you’ll notice the meta description for Jetpack’s homepage; it’s the gray text beneath the URL.

The meta description in a search result for Jetpack

The words that you include in your meta descriptions will be viewed by people who come across your page after performing searches. So, although these won’t affect your site’s chances of showing up in search results, it may affect the chances of people clicking through to your site. Making the meta description attractive and enticing can earn you more clicks and visitors.

In addition to optimizing the meta description of your homepage, you can also optimize it for internal pages (especially for landing pages designed to increase site traffic).

Previewing your search results

Before you publish your posts or pages, you can preview what they’ll look like on a search engine results page with an SEO preview tool.

The SEO preview tool in Jetpack

Activate this tool before publishing your content, and you can see exactly how a page will look among search results. If you’re not satisfied with its appearance, you can edit your post or its settings before publishing it.

Easily sharing content

A great way to increase website traffic is to share your content across your social media channels. This increases the number of people who view your content, and might encourage them to click through to your website.

Activating social sharing in Jetpack

In your Jetpack settings, specify which social media channels you want to share to (Facebook, Twitter, etc.), provide your login credentials, and Jetpack will automatically share your new content to these pages. You can even create your own custom sharing buttons, which will make it even easier for visitors to share your site with their own followers.

Encouraging site visitors to share content from your site is extremely powerful. This can be seen as a form of validation, as they are touting your services to their friends and family, and might broaden your potential audience to include these important contacts.

Configuring social sharing buttons in Jetpack

You can add sharing buttons through your settings page, and they will automatically be added to all of your new posts. This will prevent any missed opportunities to distribute your content to more people.

Analyzing visitor numbers and behavior

To ensure that your SEO efforts are paying off, monitor your Site Stats and Google Analytics to determine what content is the most popular, and which pages people are leaving your site from. This will give you insight into your users’ experiences.

This can help you plan future content and identify which pieces of content you want to boost through social media outreach or other types of marketing. If a certain type of post attracts a lot of visitors, then it makes sense to write more posts like it, and to boost its presence.

The stats screen in Jetpack

Jetpack comes with basic stats built in, which can help you track how many people have been visiting your site and from what sources. If you have a Premium or Professional plan, you can enhance this by linking your site to your Google Analytics account and seeing detailed stats right from your site dashboard, like ecommerce tracking support and detailed reporting for products, conversions, and shopping cart behavior.

Increase your site traffic with the power of SEO and social engagement

Employing these tools and techniques can help you increase website traffic by making it easier for search engines to index your site, encouraging visitors to click through to your content, and allowing fans to share it across their own social media accounts.

Have any of these tools given your website traffic a boost? We’d love to hear from you!

Posted in Grow | Tagged , , | 11 Comments

Real-Time Backups Become a Reality With Jetpack

Backing up your website on a regular basis is crucial for making sure that the hard work you put into your site is preserved.

Sometimes, unforeseeable events can bring down a site or cause it to lose data. Whether it’s a malicious hacking attempt, an incompatible third-party plugin update, or accidental deletions caused by human error, few websites are immune to harm.

With real-time backups in place, however, none of these scenarios can damage your site in the long term. Backups allow you to quickly restore your website in the event that something goes wrong.

While daily, scheduled backups are a great practice, they aren’t always enough. If you want your website to be truly safe, you need a real-time backup plan.

Let’s explore how backups work, and the difference between scheduled and real-time backups. We’ll also review some exciting new Jetpack updates that will keep your site more secure than ever.

The mechanics of making backups

Before you get started, it’s important to understand the basics of how backups work.

For certain backup services, an update in the database creates a new “event.” This event then notifies the plugin you’re using for backups that a change was made. However, some external services don’t monitor your site for changes, and only run backups at specific times of the day.

Every time you make a change to your site, WordPress stores the information in its database. Those changes might include adding a new post, updating a post, adding a new page, or receiving new comments.

When you have a scheduled backup, your site will be backed up on a regular interval that you specify. This can be daily, weekly, or monthly. Any event that occurred on your site during the course of that time period will be backed up the next time your scheduled backup runs.

A real-time backup, on the other hand, performs a backup as soon as something significant changes on your site. There’s no waiting; instead, every change gets backed up as soon as it occurs.

Scheduled versus real-time backups

For most site owners, real-time backups are the best solution. Even if your site is backed up once every day, there’s still a risk of losing important data over the course of 24-hours.

This becomes an even bigger problem if your site sees a lot of daily activity due to high traffic. If you’re publishing multiple blog posts in a single day or are receiving a large volume of comments, you can still lose content (even if there isn’t much time between scheduled backups).

If you use a real-time backup, on the other hand, every change made to your site will be backed up immediately. Even if the worst happens, with a real-time backup plugin, no data will be lost.

As an added bonus, real-time backups also use fewer resources because they only back up changed files. Scheduled backups, in contrast, back up your entire site from scratch every time a new backup is made.

Previously, Jetpack’s backups allowed you to set a scheduled backup interval. Now, your site will be continuously backed up in real-time with no added effort on your part.

Real-time backups are available with all of Jetpack’s paid plans, so now is a great time to consider upgrading.

Get going with real-time backups

Backing up your site should be at the top of your to-do list. Without backups, you leave your site vulnerable and risk losing the work you put into it.

If you already have automatic backups in place, then you’re doing a great job of keeping your website secure!

If you want to take your site security to the next level by ensuring that even the smallest change is saved, take a look at the real-time backups offered as part of Jetpack.

Posted in Learn | Tagged , , , | Comments Off on Real-Time Backups Become a Reality With Jetpack

Jetpack 6.8.1: General Maintenance and Security Update

Jetpack 6.8.1 is now available for download. This is a general maintenance release that also addresses a security issue we found during an internal audit of the Contact Form block we introduced in the last release.

Continue reading → Jetpack 6.8.1: General Maintenance and Security Update

Posted in Releases | 2 Comments
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