Use Jetpack to Create a Wedding Website for Your Big Day

Getting ready for your big day is stressful enough without worrying about how to create a wedding website. But you probably still do want to have one, right?

Creating a website dedicated to your wedding is a great way to show off your personality, keep guests informed, and share memorable moments from the ceremony and reception.

The good news is that, with the right tools, creating a wedding website can be a piece of cake. And Jetpack offers the features that you need to get started.

Today, we’ll walk through a few Jetpack themes designed specifically to help the betrothed create perfect wedding websites, plus one tool you’ll love for collecting gifts from your guests.

Continue reading → Use Jetpack to Create a Wedding Website for Your Big Day

Posted in Website Design | Tagged , , , , | 3 Comments

Create an International WordPress Website with These Tips

When it comes to website traffic, the more the merrier. Creating an international website to welcome visitors from around the world can result in more brand exposure and, if you have an eCommerce site, a broader customer base.

According to Internet Live Stats, there were nearly 3.5 billion global internet users in 2016. But less than 9 percent of these users were located in the United States.

You can capture a bit of that remaining 91 percent by implementing a few tips to make your WordPress-powered website easier to use, no matter where your site visitors come from. Making your site global-friendly doesn’t need to be a time-consuming or expensive effort. Begin with a few of the suggestions in this post, and you’ll be on your way.

Continue reading → Create an International WordPress Website with These Tips

Posted in Tips & Tricks | Tagged , , | 1 Comment

Find Your Community at WordPress WordCamps

When you think about WordPress, websites and blogging likely come to mind. While this is certainly an accurate association, WordPress is much more than just a publishing and site-hosting software: it’s a community of users and developers across the globe. Almost every weekend, somewhere in the world, these users get together at a local WordCamp.

As a WordPress user yourself, you have an open invitation to attend WordCamps. Want to uncover what WordPress WordCamps are all about, what to expect, and the benefits of attending? Read on!

WordCamps are about community

The first WordCamp was hosted in San Francisco in 2006. Since then, these events have been held in 65 countries, across six continents.

WordCamps are informal meetups, organized by community members. They typically focus on all things WordPress, and provide users (regardless of experience level) with a place to collaborate, share ideas, and learn from each other.

WordCamps are hosted and organized by volunteers. While each one features a regional flavor, they generally follow the WordCamp Organizer Handbook. Below are some elements that you can expect to see at every WordCamp event.

Passionate attendees

One of the overarching themes present at every WordCamp is making WordPress education accessible to everyone. This is why these events attract a broad range of people — from new users to those who actively contribute to WordPress software development. You’ll meet bloggers, website owners, graphic designers, developers, WordPress consultants, and everyone in between.

Scheduled sessions

WordCamps typically take place over the course of a weekend. Many occur from a Friday to Sunday, while others are single-day events. Each day includes sessions that span a variety of formats. This might include workshops, panels, interviews, lectures, and live demonstrations.

Upon arrival, you’ll be presented with a schedule of sessions. Schedules are frequently organized by skill level and topic. For example, “Social Media Sharing for Beginners” or “Advanced Strategies for Search Engine Optimization.”

Session at WordCamp San Diego 2016. Photo by Joe McDonald (http://mcdonaldmediaproduction.com/)

Associated costs

WordCamps are not-for-profit. They’re meant to be low-key, affordable events. Tickets usually run from $20 per day, and include full conference access, snacks, and a t-shirt or other branded merchandise.

WordCamps are positioned to offer value for a low price because they’re subsidized by sponsors like Jetpack. In case you’re curious, here’s why Jetpack loves supporting WordCamps.

Jetpack Sponsor Table at WordCamp Europe 2017. Photo by Oliver Gobet (https://www.flickr.com/photos/gd6d/)

Organizers, volunteers, and speakers

WordCamps are led by teams of organizers, volunteers, and session speakers. Everyone involved in running the event is a volunteer, the majority of whom are locally based.

These volunteers donate their time and energy out of their love for WordPress and its community. They frequently wear matching t-shirts so that you can quickly identify them. Should you have questions or need anything at a WordCamp, find a volunteer to help.

Volunteers at WordCamp Dallas-Fort Worth 2017

Reasons to attend a WordCamp

Not sure if attending a WordCamp is right for you? Here are a few reasons to reconsider:

Learn something new

At every WordCamp, you’ll dive deeper into familiar topics, find new ways to improve your website, and become familiar with features that you might not be using at this point. In short, you’ll leave with insights and an eagerness to test out some new WordPress knowledge.

If you want to attend multiple sessions scheduled for the same time, don’t worry. Most WordCamps record sessions and post them on WordPress.tv afterward.

Visit new cities

Thanks to the affordability of WordCamp tickets, attending an out-of-town event might also factor into your budget. Consider this a great excuse to visit a new city and connect with the locals.

Additionally, if you’re attending WordCamp for business purposes, you might be able to deduct certain travel expenses from your taxes. Of course, you’ll want to check with your accountant first.

Meet the Jetpack team in-person

Jetpack sponsors WordCamps all over the world. As a part of that sponsorship, Jetpack team members attend events and host booths. At numerous WordCamps, you can stop by the Jetpack booth, meet the team that creates and supports it, and maybe even pick up some free merch.

Jetpack at WordCamp US 2015. Photo by Sheri Bigelow (https://flic.kr/p/CxRD7W)

Get your questions answered

Meeting experienced WordPress users who can help you overcome site obstacles is one of the greatest benefits of attending an event. Many WordCamps even offer a Happiness Bar where you can ask for website help throughout the weekend.

Expand your network

You’ll find ample time between sessions to chat with other WordPress enthusiasts. WordCamps are a great way to make business connections, find freelancers for hire to assist with your website development, and meet others who use WordPress and Jetpack in a similar way.

Go WordCamping

Each WordCamp is positioned to help attendees learn, engage with others, and discover the larger WordPress community. You might become exhausted from all the exciting new information and interactions, but chances are high that by the time you leave, you’ll already be thinking about your next WordCamp.

WordCamp Medellin 2016. Photo by Samantha Hare.

If you haven’t yet attended a WordCamp, now’s your chance! Find an upcoming WordCamp near you.

Posted in Events, Learn, WordCamp | Comments Off on Find Your Community at WordPress WordCamps

Create a Fashion Blog That Never Goes Out of Style

At first, creating a website or blog to share your passion for fashion and your unique take on style can seem out of reach. But, with the right tools, turning your hobby into an authoritative source for fashion inspiration, news, and reviews has never been more accessible.

Fashionistas, unite! Let’s talk about some resources that can elevate your fashion blog to generate income and best serve your readers.

Become a fashion blogger to share your style

A fashion blog gives you the ability to establish a personal brand, highlight your favorite style trends, and even generate income. While you might not attract one million followers and rake in generous profits overnight, there’s no reason why you can’t get your foot in the door, express your creativity, and have fun.

Getting started

Before sharing your unique style, you’ll need to set up a blog. The good news is that it doesn’t have to cost very much.

Jetpack grants you immediate access to more than 100 free themes. A theme will serve as your blog’s “outfit,” as it’s a pre-designed template to house your content and features.

There’s also a selection of premium themes available in the WordPress.com Theme Showcase. Sort through theme features to find ones that have the functionalities you need (like places for photo galleries, or a sidebar for social sharing buttons) and select one that best matches your style.

Must-have blogging accessories

After applying your theme, accessorize your blog with tools and features that never go out of style.

Photography

Our eyes are naturally drawn to photographs, and for good reason: they’re used to effectively communicate moods, attitudes, and emotions. Fashion is a visual art form. Whether it’s photos of your runway-ready ensembles or those worn by celebrities, don’t be shy when it comes to uploading images.

Jetpack offers a suite of features available to increase your blog’s visual appeal. If you’re looking to make an aesthetic impact with a post, create a stunning photo gallery with the recently-launched Tiled Gallery block. You can switch gallery layouts from time to time to better align with the outfits or topics you’re writing about.

Social Media Integration

Instead of including individual links to each of your social media accounts at the end of every Instagram post or Facebook update, use your blog as the hub for all of your social media activity.

Social Media Icons will add clickable symbols and links to your various social profiles. Place this tool in the header, sidebar, or footer of your blog. Fans can follow you across every medium, no matter what page of your blog they’re viewing.

Next, check out Jetpack’s Extra Sidebar Widgets to automatically add feeds from your Facebook profile or Twitter timeline to your pages. Readers will never miss an update if they’re all presented right on your blog’s pages.

Finally, give your fashion followers convenient ways to share your content with Sharing Buttons. This enables readers to share and post your content to their preferred social networks. It’s a great way to increase your exposure, as followers will introduce your blog to their own social circles. Start two-way conversations using these networks by asking your community to share what inspires them in the fashion world.

Make money with a fashion blog

A fashion blog is a fun way to express your creativity. But, have you considered mixing business with pleasure by using it to generate income? Here are two ways that you can monetize your blog.

1. Affiliate marketing

Do your friends ever ask where you shop? Are you receiving a lot compliments on your new watch? With a fashion blog, you can include links to the items that you recommend to others, and earn a commission for every sale that you facilitate.

According to Business Insider, affiliate marketing occurs when retailers pay websites or individuals for sales generated from their referrals. It’s one of the four largest sources of eCommerce orders. By becoming a brand affiliate, you’ll be positioned to earn money every time a fan clicks on your link to buy the particular shirt or watch you recommend.

For example, Kaylah Stroup (of the popular fashion and lifestyle blog The Dainty Squid) built her fashion blog using WordPress and monetizes her efforts with affiliate links to some of her favorite brands.

2. Sell your style

If you knit hats, design jewelry, or create fabric patterns, then your fashion website might be the right place to sell your unique crafts. While WordPress does offer robust eCommerce solutions like WooCommerce, the fastest way to get started (especially if you’d like to test the waters first) is by using the Simple Payment Button, which enables visitors to submit online payments through PayPal. You can embed these handy buttons directly from the WordPress Editor — just create a Simple Payments block with a few clicks and you’ll be set up in no time, whether the button shows up on a page or in a post.

There is a small processing fee associated with using PayPal, but it enables you to secure all transactions and keep more of what you earn. Customers will save time by using their existing PayPal accounts, instead of being asked to create brand new ones just to make purchases on your blog.

Make it personal

Fashion is personal, and your blog should reflect your distinct style. While it’s helpful to draw inspiration from others, your blog’s voice and tone should reflect your own. Your unique take on style is what will attract readers to your blog, and solidify your personal brand.

Don’t hold back when it comes to expressing your opinions, whether it’s in the form of fashion reviews, comparisons, or trends.

Now that you’ve been outfitted with the knowledge needed to create a fashion blog, accessorize it with the most popular features, and even monetize your efforts.

Posted in Innovate, Learn | Comments Off on Create a Fashion Blog That Never Goes Out of Style
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