Clients are the backbone of every service-based business — web design freelancers and agencies included. After all, without clients, there are no booked projects and no steady income.
While there are quite a few ways to market yourself as a web designer, the best place to start is with an attractive website and online portfolio that shows potential clients what you have to offer and the value of working with you.
Portfolios are how potential clients can get a feel for your design aesthetic. They can also see which past projects of yours are similar to theirs, and decide whether or not you’re the right designer to bring their ideas to life. In other words, your portfolio shows off your web design skills and helps you eliminate prospects that don’t fit your ideal client profile.
Today, we’ll cover how Jetpack can help to showcase your web design skills with a Portfolio.
Continue reading → Create an Online Portfolio to Highlight Your Web Design Skills
If you’re a web designer by trade, your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.
In addition to creating a dynamic online portfolio, you should include customer testimonials on your website to highlight the positive experiences they had when working with you.
Let’s discuss how to use the Testimonials feature to establish credibility in your field, while converting more site visitors into clients.
Continue reading → Attract New Business by Adding Testimonials to Your Website
Encouraging people to read your site content is probably one of your goals as a site owner; however, once visitors land on your site, it’s even more important that they stick around long enough to do so.
If you’re noticing a pattern of visitors who view one page on your site and then leave, they likely came to your site and didn’t find what they were looking for, or they had poor experiences. This leads to having a high bounce rate (the percentage of visitors who leave your website after viewing a single page).
If you’re experiencing a high bounce rate, read on to learn how to keep visitors on your site longer.
Continue reading → How to Reduce Your Bounce Rate in Five Steps
Photos are a great way to spice up your posts. They draw your readers in, allow them to connect with the story you’re sharing, and increase the overall level of engagement with your site.
But, do you really want to spend time downloading images for your posts and uploading them to your WordPress site? Wouldn’t it be nice if you could store your images in one place so they’re easily accessible?
Thanks to Jetpack’s integration with Google Photos, you can do just that! If you’re already storing your photos or media in Google Photos, Jetpack will now allow you to easily bring them into your self-hosted WordPress site for use in any of your posts or pages.
Today we’re going to show you how to integrate Google Photos with your Jetpack-enabled site, plus share tips for making these images more user-friendly after you’ve added them to a new page.
Continue reading → Use Google Photos to Manage Your WordPress Media
Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.
But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.
Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.
Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning
You may already have backups, but are they stored in a safe location?
Creating and managing a website is easier than it once was, but things still go wrong. Sites still get hacked. Updates might break certain features, or bring entire websites down. Mistakes get made, sometimes right before a really important, high-traffic day.
To avoid these situations, making a backup of your site on a regular basis is critical. It’s even more important to ensure that this backup happens outside of your host. But many of us are guilty of failing to prioritize this important task.
In this post, we’ll cover why you need to perform regular backups, why they should be made offsite, and offer a solution so that you won’t have to worry about losing your data in the event of a mistake or emergency.
Continue reading → Why You Should Create Offsite Backups