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What to Consider When Changing Your WordPress Theme

You’ve been thinking about changing the look of your site for a while now. You found a WordPress theme that you like, but you’re a bit nervous about what will happen to your site after you activate the new theme.

You’re overcome with questions: Will you lose any of your site data? How do you pick and customize a new theme? How will a new theme impact your site layout, and will widgets that you installed remain intact?

There are many things to consider before making the switch to a new theme. Knowing what to look for is half the battle, but we’re here to help guide you along the way.

Let’s explore exactly what you should keep in mind when changing your WordPress theme to make it a smooth transition.

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Hosting Resources Offsite Can Make Your Load Times Lightning Fast

Even the smallest delay in a web page’s loading speed can result in discouraged site visitors. According to research from Think with Google, 53 percent of mobile users will abandon a website if it takes more than three seconds to load — that doesn’t give you much room for error! If you want to attract new users and keep them engaged, it’s important to make sure that your site loads quickly.

Often times, the most engaging types of content (videos and images) slow down a site the most. Fortunately, you can host these elements offsite, on external servers, to speed things up.

Today, we will explain how you can improve site performance by moving some site elements onto faster servers, and how Jetpack can help in the process.

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Build a Community with Jetpack and WordPress

3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

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Understanding Your Site’s Performance with Google Analytics

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.

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Monitor Your Site’s Success with Analytics

You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.

If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.

Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.

Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.

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An illustration of a site loading quickly with Jetpack

Improving Your Site Speed with CDNs

No one likes a slow site. Most visitors will click away if a page isn’t loading fast enough, and Google actually gives sites lower search engine rankings if they don’t load quickly.

Luckily, there are multiple ways you can improve your site’s speed. Images and videos are the biggest culprits when it comes to slowing down a site, but they can be forced to load faster by using something called a content delivery network (or CDN).

Let’s explore the CDN basics, and how you can use the CDNs that Jetpack provides to speed up your images, your videos, and ultimately your entire site.

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Four Jetpack Features Worth Exploring

Even if you’ve been using it for years, you might be unfamiliar with some of Jetpack’s features. With the wide range of capabilities offered, it’s too easy for some of the coolest — and perhaps the most useful — tools to go unnoticed.

Today we’re going to look at four features that are lesser known, but just as powerful as those you might already be familiar with. These features will ultimately enhance your WordPress site in new ways, from improving its design to taking the hassle out of maintenance.

Continue reading → Four Jetpack Features Worth Exploring

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