Once you understand the importance of optimizing your page views and attracting site visitors, there is another site performance metric that you should consider: time on page. According to survey results from Brafton, the average time on page for 181 sites surveyed was 2 minutes and 17 seconds.
Similar to a bounce rate (the percentage of visitors who leave your site after viewing only one page), the amount of time that a visitor spends on one of your pages can be an indicator of false leads — visitors who land on your site, only to realize that it’s not what they were looking for and leave immediately. A bounce rate tells you when a visitor has viewed only a single page on your site. Time on page, however, gives you insight into how well your content is actually performing.
Let’s take a closer look at time on page to learn how it works, and what information this metric can disclose about your site performance.
Continue reading → What Is Time on Page and Why Is It Important?
Your site has been online for a while and you’ve built a catalog of content related to your business, but you’re still in need of fresh ideas to keep your audience interested in your brand. The good news is that there are some user-friendly ways to do this using Jetpack’s handy tools.
Today, we’ll share a few website traffic tips that can help you to reach even more people with your online presence.
Continue reading → Grow Your Audience With These Website Traffic Tips
You’ve been thinking about changing the look of your site for a while now. You found a WordPress theme that you like, but you’re a bit nervous about what will happen to your site after you activate the new theme.
You’re overcome with questions: Will you lose any of your site data? How do you pick and customize a new theme? How will a new theme impact your site layout, and will widgets that you installed remain intact?
There are many things to consider before making the switch to a new theme. Knowing what to look for is half the battle, but we’re here to help guide you along the way.
Let’s explore exactly what you should keep in mind when changing your WordPress theme to make it a smooth transition.
Continue reading → What to Consider When Changing Your WordPress Theme
Even the smallest delay in a web page’s loading speed can result in discouraged site visitors. According to research from Think with Google, 53 percent of mobile users will abandon a website if it takes more than three seconds to load — that doesn’t give you much room for error! If you want to attract new users and keep them engaged, it’s important to make sure that your site loads quickly.
Often times, the most engaging types of content (videos and images) slow down a site the most. Fortunately, you can host these elements offsite, on external servers, to speed things up.
Today, we will explain how you can improve site performance by moving some site elements onto faster servers, and how Jetpack can help in the process.
Continue reading → Hosting Resources Offsite Can Make Your Load Times Lightning Fast
Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.
Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.
So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.
Continue reading → Understanding Your Site’s Performance with Google Analytics
Do you know the difference between WordPress.org and WordPress.com?
There is often some confusion surrounding these two sites, the version of WordPress they offer, and what makes them different. It can become even more confusing if you’re installing Jetpack on a self-hosted WordPress site, and are then prompted to create a WordPress.com account to use it.
You may wonder why you need to make this account if you’re already using WordPress on a self-hosted website. So today, we’re going to dive in and answer that question, and explain how Jetpack uses WordPress.com to offer some of its best features to self-hosted WordPress sites.
Let’s start by taking a look at what separates WordPress.com and .org, and how Jetpack comes into play.
Continue reading → Why You Need a WordPress.com Account for Jetpack
You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.
If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.
Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.
Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.
Continue reading → Monitor Your Site’s Success with Analytics