Better Social Media Sharing with Jetpack

What Is Time on Page and Why Is It Important?

Once you understand the importance of optimizing your page views and attracting site visitors, there is another site performance metric that you should consider: time on page. According to survey results from Brafton, the average time on page for 181 sites surveyed was 2 minutes and 17 seconds.

Similar to a bounce rate (the percentage of visitors who leave your site after viewing only one page), the amount of time that a visitor spends on one of your pages can be an indicator of false leads — visitors who land on your site, only to realize that it’s not what they were looking for and leave immediately. A bounce rate tells you when a visitor has viewed only a single page on your site. Time on page, however, gives you insight into how well your content is actually performing.

Let’s take a closer look at time on page to learn how it works, and what information this metric can disclose about your site performance.

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Add Social Commenting to Increase User Engagement

Audience engagement can play a large role in keeping visitors on your site for longer periods of time, inviting them to explore related posts or converting them into loyal fans.

On the other hand, there are people who won’t want to create an account on your site just to leave a comment. When this is the case, engagement is limited and it can stifle your community growth, as this group of users might not return to your site again.

Adding social commenting with Jetpack opens the door for more interactions by making it extra convenient for visitors to comment on your posts using their existing social media accounts. And streamlining this process might encourage previously reluctant visitors to share their thoughts.

Let’s review what social commenting with Jetpack entails, and why you might want to activate this handy feature on your own site.

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Grow Your Audience With These Website Traffic Tips

Your site has been online for a while and you’ve built a catalog of content related to your business, but you’re still in need of fresh ideas to keep your audience interested in your brand. The good news is that there are some user-friendly ways to do this using Jetpack’s handy tools.

Today, we’ll share a few website traffic tips that can help you to reach even more people with your online presence.

Continue reading → Grow Your Audience With These Website Traffic Tips

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Enhancing the WordPress author page

What to Consider When Changing Your WordPress Theme

You’ve been thinking about changing the look of your site for a while now. You found a WordPress theme that you like, but you’re a bit nervous about what will happen to your site after you activate the new theme.

You’re overcome with questions: Will you lose any of your site data? How do you pick and customize a new theme? How will a new theme impact your site layout, and will widgets that you installed remain intact?

There are many things to consider before making the switch to a new theme. Knowing what to look for is half the battle, but we’re here to help guide you along the way.

Let’s explore exactly what you should keep in mind when changing your WordPress theme to make it a smooth transition.

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Hosting Resources Offsite Can Make Your Load Times Lightning Fast

Even the smallest delay in a web page’s loading speed can result in discouraged site visitors. According to research from Think with Google, 53 percent of mobile users will abandon a website if it takes more than three seconds to load — that doesn’t give you much room for error! If you want to attract new users and keep them engaged, it’s important to make sure that your site loads quickly.

Often times, the most engaging types of content (videos and images) slow down a site the most. Fortunately, you can host these elements offsite, on external servers, to speed things up.

Today, we will explain how you can improve site performance by moving some site elements onto faster servers, and how Jetpack can help in the process.

Continue reading → Hosting Resources Offsite Can Make Your Load Times Lightning Fast

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3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

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Understanding Your Site’s Performance with Google Analytics

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.

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Monitor Your Site’s Success with Analytics

You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.

If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.

Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.

Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.

Continue reading → Monitor Your Site’s Success with Analytics

Posted in Analytics | Tagged , , | 11 Comments
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