Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.
Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.
So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.
Continue reading → Understanding Your Site’s Performance with Google Analytics
Do you know the difference between WordPress.org and WordPress.com?
There is often some confusion surrounding these two sites, the version of WordPress they offer, and what makes them different. It can become even more confusing if you’re installing Jetpack on a self-hosted WordPress site, and are then prompted to create a WordPress.com account to use it.
You may wonder why you need to make this account if you’re already using WordPress on a self-hosted website. So today, we’re going to dive in and answer that question, and explain how Jetpack uses WordPress.com to offer some of its best features to self-hosted WordPress sites.
Let’s start by taking a look at what separates WordPress.com and .org, and how Jetpack comes into play.
Continue reading → Why You Need a WordPress.com Account for Jetpack
You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.
If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.
Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.
Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.
Continue reading → Monitor Your Site’s Success with Analytics
Let’s talk about website security.
You may be thinking, “I use WordPress, one of the most popular platforms available. I’m sure they’ve got me covered.” And you’re right: the WordPress development team is doing a stellar job employing the latest security techniques to keep your site safe.
However, the software behind WordPress is only one piece of the security puzzle. You also need to consider other parts, like the login page, username, and password for your site. Logins are often the most vulnerable piece of a site’s security armor. If you don’t have a secure login, there isn’t much that WordPress developers or security experts can do for you.
Today, we will explore the ways that you can build a secure login for your site, from using a smart password to some of Jetpack’s security features.
Continue reading → How to Make Your WordPress Login Secure
No one likes a slow site. Most visitors will click away if a page isn’t loading fast enough, and Google actually gives sites lower search engine rankings if they don’t load quickly.
Luckily, there are multiple ways you can improve your site’s speed. Images and videos are the biggest culprits when it comes to slowing down a site, but they can be forced to load faster by using something called a content delivery network (or CDN).
Let’s explore the CDN basics, and how you can use the CDNs that Jetpack provides to speed up your images, your videos, and ultimately your entire site.
Continue reading → Improving Your Site Speed with CDNs
Even if you’ve been using it for years, you might be unfamiliar with some of Jetpack’s features. With the wide range of capabilities offered, it’s too easy for some of the coolest — and perhaps the most useful — tools to go unnoticed.
Today we’re going to look at four features that are lesser known, but just as powerful as those you might already be familiar with. These features will ultimately enhance your WordPress site in new ways, from improving its design to taking the hassle out of maintenance.
Continue reading → Four Jetpack Features Worth Exploring
Backing up your site can feel daunting. Backups are undoubtedly important: one study found that 60% of small businesses that experience data loss go out of business within six months of the occurrence. But the question is how to minimize costs while keeping your website safe.
Looking for advice online yields plenty of opinions from endless viewpoints. It won’t be long before you begin reading about partial backups, full backups, rotating schedules, and other technical jargon that leaves you feeling confused. It’s easy to get overwhelmed and put off your research for another day.
The good news? You can use online services that were developed specifically to streamline the backup process. Jetpack, for example, offers full backups beginning with the Personal plan, complete with one-click restores and a 30-day archive. But even after you find a service that works for you, you still have to figure out how often your site needs backed up.
Let’s look at how you can find the right frequency for your site backups, including three major items you should consider when making your decision.
Continue reading → How Often Should You Back Up Your Site?