According to W3Techs, WordPress is the most popular content management system out there, powering more than 30% of the world’s websites. Part of WordPress’s popularity is due to how many themes there are to choose from, and how easily you can change the look of your site without needing help from a developer.
Jetpack takes this ease of use a step further by offering everyone more than 150 free themes, and more than 200 premium themes to Professional plan subscribers. This not only allows you to preview each one, but you can even search for themes with specific features.
But with so many great themes available, it can be hard — sometimes really hard — to pick just one. How do you choose the one that’s best for your site?
Today, we’ll review what you should look for in a theme when picking from the very best that the world of WordPress has to offer.
Continue reading → How to Choose the Right WordPress Theme for Your Site
One of the best parts of WordPress is its massive ecosystem of plugins. In fact, as of right now, there are more than 50,000 free add-ons available on the WordPress.org plugin repository.
Given how user-friendly plugins are, it’s not uncommon to end up with dozens of them. Each one might be specifically chosen and configured for your needs.But with all the positive aspects of using plugins, there can be some pain points as well. The biggest pain point is probably keeping up with all the updates that become available.
This might lead you to ask questions like: “do I need to run plugin updates?” “How often should my plugins be updated?” Or: “are there any tools that help make plugin updates easier or more efficient?” In short, the answers are: yes, it depends, and you bet!
Read on to learn about the importance of plugin updates, how to update your plugins, and when (and how) to use automatic updates to help manage your site.
Continue reading → How to Keep Your WordPress Plugins Updated
Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos