Use Related Posts to Decrease Load Times and Improve UX

There are a lot of little details that go into creating a WordPress website. You want to be sure that you’re displaying the right content, including related posts, responses, and comments, so that your website can become a place where your followers get to know you and engage with a wider community.

There are times, however, when sharing too much information can be detrimental to your site goals and its user experience, or UX. By using Jetpack’s Related Posts feature, you can ensure that you’re showing visitors high-value items that attract — and not distract — a growing following.

Today, we’ll teach you how to manage your WordPress website’s related content with Jetpack, and why it’s important to show it in the first place.

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Posted in Tips & Tricks | Tagged , , , | 3 Comments

Everything You Should Know About a Website Footer

A website footer is found at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant resources. Can you recall what’s in your website footer?

Many site owners focus on designing the tops of their websites. After all, it’s what visitors first see when they land on a site. Although it’s very important to design the perfect header and an attractive banner, when it comes to designing the footer, don’t exhaust your creativity. A footer should also serve to accomplish one or more of your specific site goals.

With the knowledge that your site footer might dictate whether a visitor continues interacting with your site or leaving for good, let’s review why a website footer matters, and what goes into creating a compelling one.

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How Many Website Images Is Too Many?

A page with no images can look barren, but one with too many will load slowly, which might result in a high bounce rate. Kissmetrics reports that 40% of users will abandon a site that takes more than three seconds to load, and that each further second of delay results in a 7% loss in conversions.

A page with several, well-optimized images can load faster than one with a single, large image file. Finding that middle ground in terms of site images depends on multiple factors, and there are various techniques that can cut down your image load times.

Let’s take look at these factors, how you can use them to your advantage, and what limits you should observe.

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Increase Your User Engagement with These Email Tips

Email Marketing Tips to Increase Your User Engagement

Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.

Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!

In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.

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Posted in Tips & Tricks | Tagged , , , | 4 Comments

How to Choose the Right WordPress Theme for Your Site

According to W3Techs, WordPress is the most popular content management system out there, powering more than 30% of the world’s websites. Part of WordPress’s popularity is due to how many themes there are to choose from, and how easily you can change the look of your site without needing help from a developer.

Jetpack takes this ease of use a step further by offering everyone more than 150 free themes, and more than 200 premium themes to Professional plan subscribers. This not only allows you to preview each one, but you can even search for themes with specific features.

But with so many great themes available, it can be hard — sometimes really hard — to pick just one. How do you choose the one that’s best for your site?

Today, we’ll review what you should look for in a theme when picking from the very best that the world of WordPress has to offer.

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Posted in Website Design | Tagged , , , , , , | Comments Off on How to Choose the Right WordPress Theme for Your Site

How to Keep Your Wordpress Plugins Updated

One of the best parts of WordPress is its massive ecosystem of plugins. In fact, as of right now, there are more than 50,000 free add-ons available on the WordPress.org plugin repository.

Given how user-friendly plugins are, it’s not uncommon to end up with dozens of them. Each one might be specifically chosen and configured for your needs.But with all the positive aspects of using plugins, there can be some pain points as well. The biggest pain point is probably keeping up with all the updates that become available.

This might lead you to ask questions like: “do I need to run plugin updates?” “How often should my plugins be updated?” Or: “are there any tools that help make plugin updates easier or more efficient?” In short, the answers are: yes, it depends, and you bet!

Read on to learn about the importance of plugin updates, how to update your plugins, and when (and how) to use automatic updates to help manage your site.

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Posted in Utilities & Maintenance | Tagged , , , | 8 Comments
Boost engagement with Video

Ways to Boost User Engagement with Videos

Do you have any videos on your site? If not, you probably should consider adding some.

When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.

The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.

Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!

Continue reading → Ways to Boost User Engagement with Videos

Posted in Photos & Videos | Tagged , , | 1 Comment
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