A page with no images can look barren, but one with too many will load slowly, which might result in a high bounce rate. Kissmetrics reports that 40% of users will abandon a site that takes more than three seconds to load, and that each further second of delay results in a 7% loss in conversions.
A page with several, well-optimized images can load faster than one with a single, large image file. Finding that middle ground in terms of site images depends on multiple factors, and there are various techniques that can cut down your image load times.
Let’s take look at these factors, how you can use them to your advantage, and what limits you should observe.
Continue reading → How Many Website Images Is Too Many?
Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.
Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!
In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.
Continue reading → Email Marketing Tips to Increase Your User Engagement
According to W3Techs, WordPress is the most popular content management system out there, powering more than 30% of the world’s websites. Part of WordPress’s popularity is due to how many themes there are to choose from, and how easily you can change the look of your site without needing help from a developer.
Jetpack takes this ease of use a step further by offering everyone more than 150 free themes, and more than 200 premium themes to Professional plan subscribers. This not only allows you to preview each one, but you can even search for themes with specific features.
But with so many great themes available, it can be hard — sometimes really hard — to pick just one. How do you choose the one that’s best for your site?
Today, we’ll review what you should look for in a theme when picking from the very best that the world of WordPress has to offer.
Continue reading → How to Choose the Right WordPress Theme for Your Site
One of the best parts of WordPress is its massive ecosystem of plugins. In fact, as of right now, there are more than 50,000 free add-ons available on the WordPress.org plugin repository.
Given how user-friendly plugins are, it’s not uncommon to end up with dozens of them. Each one might be specifically chosen and configured for your needs.But with all the positive aspects of using plugins, there can be some pain points as well. The biggest pain point is probably keeping up with all the updates that become available.
This might lead you to ask questions like: “do I need to run plugin updates?” “How often should my plugins be updated?” Or: “are there any tools that help make plugin updates easier or more efficient?” In short, the answers are: yes, it depends, and you bet!
Read on to learn about the importance of plugin updates, how to update your plugins, and when (and how) to use automatic updates to help manage your site.
Continue reading → How to Keep Your WordPress Plugins Updated
Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos