Business leaders are constantly on the lookout for tools that streamline the journey to success and make the ride smoother. One such tool, as vital to your business as the engine is to your car, is customer relationship management software, commonly known as a CRM.
Running a company without a CRM is like taking a road trip without a map. It’s dark, you’re not sure where you’re going, and there’s a good chance you don’t end up at the right destination.
But it’s not just about having a CRM; it’s about having the right CRM. You need one that not only fits your business’s needs but also your budget. That’s where the complexity of CRM pricing comes into play.
Pricing for CRMs can be a tricky subject. It’s more multifaceted than a Swiss Army knife and can be challenging to navigate. In this article, we’re going to pull back the curtains on CRM pricing models, illuminate the factors that affect the costs, help you assess value for money, and of course, introduce you to the best CRM for companies on WordPress, Jetpack CRM.
How CRM pricing models work
CRM pricing models vary quite a bit. They’re designed to be flexible, catering to businesses of all sizes and types. A pricing model determines how you will be billed for using the CRM platform, based on factors like number of users, features, support level, and more.
Essentially, the CRM vendor sets up different pricing tiers or packages, each with its own unique blend of features and services. As a business, you then choose the package that suits you best. Sounds simple, right? But remember, appearances can be deceiving. Each pricing model has its nuances and subtleties, and understanding them is key to making the right choice.
Common types of CRM pricing models
1. Per-user pricing
In this mode, you’re charged a set fee for each user on your account. So if you’re a small team of five and the CRM costs $20 per user, you’re paying $100 per month. This model scales well with business growth, but remember, the costs can add up, and before you know it, you might be paying more than you bargained for.
2. Tiered pricing
Tiered pricing may be available as part of dedicated packages, or can work in tandem with per-user pricing. Having multiple tiers affords you the option to pay less for a stripped down version of the CRM or pay a premium for top-tier support and features.
Thinking of our road trip analogy, you want to pick the right vehicle for your needs. Not every journey requires four-wheel drive or a luxury interior, but those options are available for those who need them.
3. Flat-rate pricing
With flat-rate pricing, you pay a single fixed price and gain access to all the features and services the CRM has to offer. While this can be great, it may also lead to you paying for dozens of features you don’t need.
Typical costs included in CRM pricing
1. Subscription costs
Subscription costs are the recurring fees you pay to use the CRM platform, typically charged monthly or annually.
2. Set up and implementation fees
Sometimes, setting up your CRM can feel like assembling a piece of furniture. And just like you might pay for professional assembly, you might have to pay for professional CRM set up. This cost covers the initial implementation of the CRM, including data migration, integration with existing systems, and initial configuration.
3. Costs for training and support
Navigating the CRM learning curve can be as tough as summiting Mount Everest. To ease the climb, many vendors offer training and support services, often at an additional cost. These costs might cover everything from initial user training to ongoing technical support.
4. Upgrades, customizations, and integrations
Your CRM needs to keep pace with your evolving business needs. This might require upgrades, customizations, and integrations with other software systems. Remember though, every modification may cost you.
Key factors affecting CRM subscription costs
1. Features and functionality
The more the features, the better, right? Well, not always. More features often result in a higher price tag. So, choose wisely and pick a CRM that gives you what you need and not a bunch of extra fluff.
2. User licenses and team size
Whether you’re a solo entrepreneur or a team of hundreds, your user count affects your CRM subscription costs. More users typically mean a higher total cost, especially in per-user pricing models.
3. Data storage and usage limits
Your CRM is your business’s treasure chest, storing valuable customer data. But remember, every chest has a limit, and exceeding it can lead to additional costs. Keep an eye on your CRM’s data storage and usage limits to avoid surprises.
4. Integration capabilities
Just like a stubborn puzzle piece that refuses to fit, a CRM that doesn’t integrate with your existing systems can be a real headache. Some CRM platforms charge extra for integrations, so be sure to factor this into your budget.
How to assess value for money in CRM pricing
Key factors in assessing CRM value
1. The match of features with business needs. A CRM packed with flashy features might seem tempting, but don’t let the glitz blind you. Choose a CRM that offers the features your business needs, not the ones that merely look good on paper.
2. Alignment of CRM pricing with budget constraints. You wouldn’t buy a Ferrari on a Ford budget, would you? Similarly, ensure your CRM fits your budget. Consider both upfront and recurring costs when evaluating CRM pricing.
3. User-friendliness and the associated productivity gains. Evaluate the user-friendliness of your CRM, as it can significantly impact productivity and, in turn, your return on investment.
4. Quality and accessibility of customer support. A CRM without solid customer support can quickly turn wasteful. So, evaluate the quality, accessibility, and cost of customer support when assessing CRM value.
5. Scalability and future-proofing of the CRM solution. Your CRM should grow with your business. Assess whether your chosen CRM can scale and adapt to your future needs.
The ROI of CRM: What research says
Studies show that a good CRM can provide a strong return on investment. But remember, this is not a guarantee. The return on investment will be influenced by various factors, including effective implementation, proper usage, and alignment with business needs.
CRM pricing pitfalls to avoid
Avoid being lured by low prices only to be ambushed by hidden costs later. Look beyond the sticker price and understand what’s included (and what’s not) in your CRM subscription.
Be wary of overcomplicated pricing models that confuse more than they clarify, and always keep an eye on the future, ensuring your CRM can scale with you. If it can’t, you might find yourself swapping out your CRM just when you’re getting comfortable, a situation as disruptive as moving homes.
Jetpack CRM: A high-value, cost-effective solution
Now that we’ve untangled the complex web of CRM pricing, it’s time for us to introduce a solution that provides outstanding value, easy integration, and cost-effective pricing — Jetpack CRM.
Remember, in a market filled with options, the clever choice isn’t always the most expensive one. Often, it’s the one that gives you the most bang for your buck.
Comparison of Jetpack CRM’s subscription costs with market averages
When it comes to cost-effective CRM solutions, Jetpack CRM stands out, not just as an affordable option but also as a high-value one.
To begin, Jetpack CRM offers a free plan, which includes all the core modules for contact management, quotes, invoices, transactions, tasks, and forms. This is an excellent option for small businesses, and a great way to tell if the tool is the right fit for your needs.
Premium plans begin at just $11 per month, placing Jetpack CRM comfortably below the market average for CRM subscriptions. But don’t mistake affordability for a lack of features. Jetpack CRM is one of the best CRM plugins for WordPress and comes with a multitude of functionalities that can give pricier alternatives a run for their money.
Not only do you get everything included with the free plan, you also benefit from invoicing capabilities and integration with payment processors like Stripe and PayPal.
You can also purchase extensions for specific functionality, allowing you to affordably craft the perfect tool for your business. And pricing is never based on the number of users, so you can grow comfortably without having to pay more.
Jetpack CRM’s key benefits
1. Easy integration with WordPress
In the world of software, integration is the name of the game, and Jetpack CRM plays this game well. If your website is on WordPress, integrating Jetpack CRM is effortless. No need to wrestle with code or shell out extra money for integration services — you just install it as you would any other plugin.
2. Comprehensive features at affordable pricing
With Jetpack CRM, you get to enjoy a suite of features typically found in high-end CRM solutions, but at a fraction of the cost. From contact management to invoicing, Jetpack CRM has you covered.
3. Scalability and customization capabilities
Businesses evolve, and your CRM should keep pace. Jetpack CRM allows you to add more features or users as your business grows. Plus, it’s customizable, letting you add the tools that best suit your business without paying for features you don’t need.
Frequently asked questions
What is a CRM, and why is it important for my business?
Think of CRM as your business’s brain, organizing and managing all your customer data and interactions in one place. It’s crucial for your business because it helps you understand your customers better, improves team collaboration, increases efficiency, and ultimately, boosts your bottom line.
What are the common types of CRM pricing models?
The three most common types of CRM pricing models are per-user pricing, tiered pricing, and flat-rate pricing. Each comes with advantages and disadvantages, and the choice largely depends on your business size, requirements, and budget.
What costs are typically included in CRM pricing?
Typically, CRM pricing includes subscription costs, setup and implementation fees, costs for training and support, and charges for upgrades, customizations, and integrations. Always remember to check for any hidden or additional costs that might not be evident at first glance.
What are the pros and cons of annual versus monthly CRM subscriptions?
Annual CRM subscriptions usually come with a discounted rate compared to monthly plans, but they require a longer commitment. Monthly subscriptions, on the other hand, offer more flexibility, allowing you to change or cancel your plan more easily if your needs change.
What is a ‘freemium’ CRM offering, and when is it a good choice?
A ‘freemium’ CRM offering is a basic version of the CRM that’s offered for free, with the option to upgrade to a paid version for more features. It can be a good choice if you’re a small business or startup with a limited budget and basic CRM needs.
Jetpack CRM: An affordable, powerful solution for WordPress
CRM pricing can be complicated, and inexpensive options can quickly balloon into major expenditures. But Jetpack CRM is the discovery you’ve been looking for — a treasure chest of features, affordability, and convenience.
With its array of features, seamless WordPress integration, and scalable solutions, Jetpack CRM stands out as a high-value, cost-effective CRM solution. It puts the power of advanced customer relationship management within reach of even the smallest businesses.
Try Jetpack CRM today and see the difference for yourself: https://jetpackcrm.com/