How Enhanced Distribution Drives Traffic to Your Site

Updated on June 1, 2021 - Victor Hammerle

Many website owners and content creators seek to build their brands by reaching out to the widest possible audiences. The question is, how do you make potential customers aware of what you have to offer?

If your goal is similar to the one described above, then pay attention to Enhanced Distribution from Jetpack.

Let’s discuss what Enhanced Distribution does, and why you should apply it to your website.

The WordPress.com Firehose

Enhanced Distribution enables your website’s public posts to be included within the WordPress.com Firehose. This is made available to search engines and other entities that use real-time content streams in a variety of ways. You can be included in the Firehose even if you’re a self-hosted WordPress site owner.

With Jetpack, your site’s content is eligible for inclusion in the Firehose. Just enable Enhanced Distribution. If you ever want to disable this (or any other Jetpack) feature, you can do so from the Jetpack Debugging Center.

Increase traffic and backlinks to your site

The primary benefit of enabling Enhanced Distribution involves quickly attracting site traffic.

Take search engines, for example. Enhanced Distribution enables your content to be indexed almost immediately upon being published. This increases your chances of being discovered by target audience members.

In addition, other site owners can use the Firehose to display content on their own websites. Whenever they do so, they’re required to link back to the original source. This drives visitors to your site by increasing the backlinks leading to it. According to an analysis from Backlinko, backlinks are correlated with higher Google search rankings as well.

Support your site with Enhanced Distribution

Enhanced Distribution can help you generate more site traffic and build your backlink strategy. It doesn’t require any added effort besides consistently publishing content to your site. From there, it will automatically be shared to the WordPress.com Firehose.