How Jetpack Can Improve Your Ecommerce Product Pages

But there are plenty of reasons to add Jetpack into the mix. With a few smart choices and tweaks to settings, this toolkit can quickly boost your store’s performance, content, and sales — all without adding any extra strain on your server.

Let’s take a look at how some of Jetpack’s features can improve your online store’s product pages, which will help you increase engagement with potential customers and ultimately boost your sales.

Improve the experience shoppers have with your product pages

The first way that you can use Jetpack to enhance your store is by improving your pages’ user experience, also called UX. Improving your UX will make the process of browsing through your products faster, easier, and friendlier for shoppers on different devices.

Here are three tips for improving product page UX with Jetpack’s features.

Speed up page load times by utilizing an image CDN

To sell products, you need to add plenty of images or photos to accompany their descriptions. But the more images that you add, the longer your product pages will take to load… and nobody likes waiting.

Jetpack includes a free feature called Photon that improves the loading speed of your images. When you activate Photon, your images are served from an externally hosted content delivery network (also called a CDN). This is designed to make your photos load faster, no matter where your shopper is viewing your site from.

Speeding up the load times of your product photos will reduce the amount of waiting shoppers have to do to view them, which will in turn increase the chance of purchases.

Add a translation option

Don’t assume that every site visitor is based out of your home country. In a time when international ecommerce is the norm, it pays to make your products globally accessible. Depending on what you’re selling and how easily you can ship it, there’s no reason to discourage sales overseas.

By adding Jetpack’s Google Translate Widget to your site, shoppers can read your product information in their language of choice. This will make it easier for them to understand what you’re selling, and will also increase your reach to a wider audience.

Once you activate the translation widget, visitors can click on a link and choose from a wide range of languages. The translation is done automatically, so there’s no need for you to set anything else up — just add the widget to any widgetized area in your theme (like a sidebar, header, or footer) and you’re good to go!

With this translation widget, visitors can choose the language they prefer to see on your product pages.

Review your mobile experience

If you typically update your site using a desktop computer, it’s easy to miss small details that may look different on mobile devices. According to research from OuterBox, 62% of consumers made purchases on smartphones over the past six months, so mobile is a market that you can’t afford to ignore.

Ensure that your product pages look great on mobile devices. If you view your pages via a smartphone or tablet, and the theme that you selected makes them look great, then you’re good to go! If not, you can use the Mobile Theme included as part of Jetpack, or browse the free and premium WordPress themes bundled with Jetpack to find one that works well with your store.

Your site should have a clean, user-friendly layout across various mobile devices, encouraging mobile users to browse, view product pages, and ultimately complete a purchase.

Maximize engagement with your product pages

Once your ecommerce product pages are ready to deliver positive user experiences, it’s worth considering how you can encourage visitors to further engage with them — that is, share them, click on more of them, and ultimately make purchases from them.

Here are two ways Jetpack can boost engagement with your products.

Add social sharing buttons

People use social media to share their opinions about products and brands with the world. If customers can easily share how much they like your store and products, their friends will learn about you, and may even pay you a visit… or make a purchase!

With Jetpack, you can quickly add Social Sharing buttons to your product pages. Once configured, social sharing icons will be displayed on each of your product pages.

These buttons make it fast and easy for a shopper to share a product they like with the network of their choice.

Show off new or favorite products in any widgetized area.

If you launch a new product that you want to highlight, or have a bestseller you just want to show off, Jetpack can help. Adding an image widget will make sure people see an image, text, and link of your choice in any widgetized area of your theme (whether it’s your sidebar, footer, or both).

To accomplish this, add an Image Widget to any area of your choice. Once you’ve added a product image to that widget, you can then add a link to the product page. Save the widget settings and your product is ready to be shown off!

Adding Jetpack can take your online store to the next level

Building a successful online store can take a lot of tweaks and constant small changes. But when you see your sales start to grow, you’ll know they’re ultimately worth it, no matter how tricky they may seem at first.

Try the tips above to improve your product pages, create better user experiences, and encourage increased customer engagement. We know you may be on the verge of plugin overload, but Jetpack is free to use — why not give it a try?

What are some ways you’ve found to make your product pages more engaging? Share them with us in the comments, we’d love to hear them.

Rachel McCollin

I'm a WordPress developer and writer from Birmingham, UK. I've had four WordPress books published and also write dystopian thrillers. When I'm not writing I'm doing geeky things with my kids, riding my bike or watching Doctor Who.