Jetpack’s Custom Content Types adds custom post types (CPTs) to your site, which allow you to create a new section of unique content without having to code. You can use CPTs to make your Portfolios, Testimonials, Simple Food Menus, or Comics shine. Once you distinguish your content types from regular Posts or Pages, you can use themes to present your new content types in stunning ways.

Let’s review what Custom Content Types are, their benefits, the different CPTs, and when you might use them to customize your Jetpack site.