Maintaining a positive user experience is a huge part of what makes a WordPress blog successful, especially if you’ve created a lot of content. However, it can be tough to keep in mind, especially if your site has hundreds or thousands of articles. How do you find that happy balance between a seamless user experience and a flow of fresh, new content?
The secret? Implementing site search for your WordPress blog.
A WordPress search plugin creates a more positive experience for your visitors. Check out these five reasons why you need to add a search plugin to your site:
1. Help your audience find what they’re looking for
Whether someone comes to your WordPress site from a search engine, social media platform, or another source, a search plugin can help them identify articles that answer their question or solve their problem. Without one, people may leave in frustration and you’ll miss the opportunity for new followers.
2. Recommend related posts
Have you ever searched for an article on a site and the results suggested several, even better options you never knew existed? This is a search plugin at work! With a list of additional articles on a similar topic, your blog can provide greater value to visitors.
Giving someone exactly what they’re looking for is great. But it’s become expected. It’s average. However, when you anticipate people’s needs, you establish yourself as a helpful resource. You seem more insightful, more trustworthy, and like a greater authority on the subject you cover. With a single plugin, you can increase the chances that visitors not only make a return visit, but become loyal fans.
3. Make your blog more user-friendly
There’s nothing more frustrating than trying to find something on a site that just doesn’t want to be found. A WordPress search plugin can alleviate frustrations for site visitors as they’re exploring, especially if you have a robust blog with lots of articles.
Your visitors will have the opportunity to scour through posts quickly and efficiently, narrowing down the results to the ones they’re most interested in.
4. Save time and effort
When someone needs something specific from your blog, a search plugin helps them find it much more quickly than if they had to ask you or a member of your team. This reduces the need for unnecessary messages.
With the time you save, you can focus on creating quality content, building your email list, developing meaningful relationships, and following your passion.
5. Generate more revenue
A search plugin helps you generate revenue from sources like affiliates and advertising partners. The idea is to create a seamless user experience so that visitors stay on your site longer. The longer people stay on your site, the more pages they’ll view. This means more opportunities for clicks on affiliate links and more display ads viewed. Ultimately, this results in more income.
It’s easy to see why a search plugin is a useful tool for your blog, but now comes the tricky part: with so many options available, how do you know which one to use?
Jetpack Search: the premier WordPress search plugin
Jetpack Search is a lightning-fast tool that allows people to look for a variety of blog posts and helpful resources while giving your website a sleek, innovative feel. With results that populate as visitors type, it’s an instantaneous experience that will keep people on your site.
In addition to quickly providing results, Jetpack Search supports 29 languages and allows users to start new searches again and again without having to reload the page. They can filter results in real time, and Jetpack Search will even correct spelling errors and provide results that include post comments!
But it doesn’t just save visitors time. You won’t have to wait for the search index to update whenever you add new posts or edit existing ones. Jetpack Search updates results automatically, so the information shown to visitors is always up to date.
Ready to use Jetpack Search? Get started today!