Now that many businesses have an online presence, people expect the same great experience online that they get in person from their favourite cafes, restaurants, and local shops. In 2021, site performance is extremely important and is a key component in setting your business apart from your competitors.
Studies have shown that poor performance directly impacts sales, with a one‑second delay in loading times reducing conversion rates by 20%. Just like slow service in a restaurant, your site speed can have a major impact on if people engage and come back.
But for most people, it’s hard to stay on top of ever-evolving web standards. Not to mention expensive to hire a developer to upgrade your site.
Jetpack was born in March 2011. For the last 10 years, we’ve been happy to help you protect, speed up, and grow your business or hobby. Thanks for letting us travel with you on your journey towards success.
Check out our birthday celebration site for an interactive exploration of how Jetpack has helped WordPress sites over the years.
This post was written by Dan Walmsley, Lead Architect for Jetpack.
We spend more of our lives online than ever before. Whether you are building a business or expressing your creative side, you need a website that is fast, beautiful, and able to gracefully present your biggest ideas. And with search engines prioritizing performance more than ever, a slow website can really hurt your ability to optimize your SEO.
In this article, we’ll discuss how just two plugins working together, Jetpack and the official AMP for WordPress plugin, will give you world-class performance and SEO. Are you ready? Let’s go!
Note: We wrote this article with advanced users in mind; you’ll need some coding knowledge to accomplish these tasks. As always, enable Jetpack Backup so you can easily revert your site in case of a mistake. Hooks are a way for one piece of code to interact with or modify another piece of code. They make up the foundation for how Jetpack interacts with WordPress Core.
If you have questions about how to use these yourself, ask the Jetpack community in the forums. If you’d like to hire help, reach out to a service like Codeable.
Speed and reliability are undeniable priorities for any website: 47% of customers expect online stores to load in less than two seconds, and a one-second delay in load time reduces page views by 11%. This has a real impact on your business!
While there are a variety of ways to improve website speed, a content delivery network (CDN) should be one of your first considerations.
Slow websites lead to lost traffic and revenue. According to Pingdom, load times are directly correlated with bounce rate — the percentage of people who leave your website without visiting more than one page.
More and more people browse the internet on mobile devices, which often have less-reliable internet connections. And not everyone lives in an area with good connectivity. If your website’s load time is long, you’re inaccessible to them.
Continue reading → Why Your WordPress Website is Slow (and How to Fix it Fast)
Regardless of the type of site you’re running, making sure that it loads quickly and feels fast should be among of your primary goals.
A fast site means a better visitor experience. Shorter load times can lead to lower bounce rates, happier readers, more page views, a healthier Time on Page, and — if you’re running a store — improved sales.
Because Google uses site speed in its ranking algorithm, it also has a direct influence on your SEO. Fast load times can result in higher rankings and ultimately lead to increased organic traffic.
Currently, only files included in WordPress core and the Jetpack plugin can be served by our CDN.
Ready to take your new site accelerator for a spin?
Go to Jetpack → Settings → Writing in the dashboard of your WordPress site and toggle the Enable site accelerator option found in the Performance & speed section. No additional configuration or set up is necessary.
We’d love to hear from you
Enable the new site accelerator for your sites and let us know if you have any feedback — we’d love to hear it! Please leave a comment below or open an issue in our GitHub repository.
This article was originally published on the BruteProtect blog. BruteProtect was a plugin designed to stop malicious IPs from accessing WordPress websites. The technology behind BruteProtect is now part of Jetpack’s security features, protecting millions of website from brute force attacks every day.
Thanks for all the feedback and shares on Part 1, see that post for more info on which modules in Jetpack are activated by default and which “Other” plugins we used to test against.
There have been a number of requests for us to show what WordPress core (with no plugins) and Jetpack activated but all modules deactivated looks like, so here we go.
Note that all of the numbers have changed a bit because we re-ran all tests from scratch with an updated version of WebPageTest.
Jetpack (with default modules)
Jetpack (with no modules)
WordPress Core, no plugins
First load, TTFB
First load, Fully loaded
Jetpack vs. WordPress Core without Plugins
About our testing methodology: Tests were run from a private instance of WebPageTest, run from an EC2 instance within 1ms of our test subject server. Each test was run 27 times, and we used the median score for each factor. The test server had no other traffic on it while these tests were being performed.
Still have questions about the Jetpack plugin? Contact support or search documentation for quick answers.