Why WooCommerce Stores Should Care About Performance

The success of your WooCommerce store is directly impacted by your site’s performance. With a fast and user-friendly site, you’ll enjoy better search rankings, happier customers, and — most importantly — increased sales.

Over 70% of consumers admit that page speed directly impacts their willingness to purchase from a retailer. Multiple studies show that many eCommerce sites are missing out on sales due to slow site speeds. We’re sure you don’t want to be one of them. 

While there are many techniques that can be used to improve site speed and performance, it can be challenging to quickly get to the root of the problem. If you’re at a loss for where to begin, a plugin like Jetpack Boost can identify areas of improvement and automatically resolve many of the major issues affecting your site’s performance. 

In this article, you’ll learn about how site performance affects your sales, what you can do to improve it, and how a tool like Jetpack Boost can help.

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Why Your WordPress Website Needs an Image CDN

A picture is worth a thousand words, so when it comes to your website, you want the best images possible. The visuals on your site can create an emotional response in your visitors, communicate your message quickly, cross language barriers, and increase engagement. 

Images help tell your story, but some sites might be especially photo-heavy. In fact, no matter what type of site you have, on average, images will make up the majority of your page weight. This can be problematic for some because, while their success might rely on high-quality photos, the more images a site has, the slower it will load. 

Large page size is bad news for page speed — an important metric when it comes to search engine optimization (SEO). Finding ways to speed up your image load times without sacrificing quality or overall impact will help you achieve the best of both worlds — images that look great and load fast.

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Three Site Performance Metrics That Impact SEO

You don’t have an SEO strategy unless you have a website performance strategy to go along with it. With each passing Google update, the skill and attention required to consistently rank highly are refined. 

Google is now beginning to roll out ‘page experience’ as one of their ranking factors. Note that page experience is related to, but distinct from, user experience. Google has released a good amount of documentation explaining the specific website performance metrics they’ll be looking for. 

While this update won’t be a drastic change, it will require your website to deliver a page experience that involves more than just speed. Page speed is important, but it’s also too broad of a metric to be very helpful. 

Google’s three new site performance metrics (called Core Web Vitals) measure the tangible visitor experience on each page. 

Don’t have time to learn about Core Web Vitals? Trust us and install our free plugin Jetpack Boost.

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Finding the Best WordPress Speed Plugin: 6 Plugins and 6,000 Real Websites Tested

A study by Google states that if your site takes more than 3 seconds to load, the probability of a bounce increases by 32%. Given this, website performance is crucial for eCommerce stores or any other type of website.

A natural cost of adding features to your site through plugins could have an impact on site speed. Even so, some plugins are designed to speed up your site. In turn, this can boost conversions, reduce bounce rate, and improve your organic search rank.

WordPress speed plugins can work in multiple ways; some optimize your content by compressing images or minifying JavaScript, while others move your content to servers that are “closer” to the user through a Content Delivery Network (CDN). There are also some plugins that let the browser prioritise the most important parts of a page.

In the past, a lot of emphasis was put on faster hosting for performance. For the modern web, bottlenecks such as the end-user’s device and network are crucial. This is why performance plugins can potentially have a much bigger impact than switching hosting providers. 

In this post, we’ll take a look at some top-notch solutions to determine the best speed plugin for WordPress.

We’ll be including Jetpack Boost in our testing. This is our product and we love it, but we encourage you to dig into the numbers and judge for yourself. In short, the numbers put Boost ahead in every category – we’ll have more about this next.

Continue reading → Finding the Best WordPress Speed Plugin: 6 Plugins and 6,000 Real Websites Tested

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Improve your site performance and SEO for free with Jetpack Boost

Now that many businesses have an online presence, people expect the same great experience online that they get in person from their favourite cafes, restaurants, and local shops. In 2021, site performance is extremely important and is a key component in setting your business apart from your competitors. 

Studies have shown that poor performance directly impacts sales, with a one‑second delay in loading times reducing conversion rates by 20%. Just like slow service in a restaurant, your site speed can have a major impact on if people engage and come back.

But for most people, it’s hard to stay on top of ever-evolving web standards. Not to mention expensive to hire a developer to upgrade your site. 

That’s why we’re proud to announce Jetpack Boost. Developed in partnership with XWP – who have built some of the fastest WordPress sites in the world (and the AMP plugin and Tide quality framework) – Jetpack Boost gives your site the same performance advantages as the world’s leading websites, with no developer required. And best of all, it’s free!

Continue reading → Improve your site performance and SEO for free with Jetpack Boost

Posted in Performance, Search Engine Optimization | 4 Comments

Jetpack Turns 10

Jetpack was born in March 2011. For the last 10 years, we’ve been happy to help you protect, speed up, and grow your business or hobby. Thanks for letting us travel with you on your journey towards success. 

Check out our birthday celebration site for an interactive exploration of how Jetpack has helped WordPress sites over the years. 

Here’s to the next 10 years!

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Do I Need a CDN for my WordPress Blog?

A CDN, or content delivery network, improves the performance of your WordPress blog by optimizing server resources to let you handle high-volume traffic more quickly.

If you’re wondering whether or not a CDN can improve your readers’ experience, simply ask yourself these three questions:

  • Does your site receive international visitors?
  • Does your site experience lagging or slow load times at high volumes? 
  • Are you preparing for an upcoming increase in site traffic?

If your response to any of the above is “yes”, your blog can benefit from a CDN. Let’s take a look at what a CDN is, why you need one, and why we believe Jetpack has the best CDN for WordPress.

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How to Speed Up Your WooCommerce Store

If your site doesn’t load quickly for visitors, you’re missing out on sales. In fact, your conversion rate can decrease by 7% for every second your site takes to load — that’s a lot of lost customers! 

Focusing on website speed is well worth the effort, but it doesn’t have to be time-consuming or difficult. Let’s take a look at a few ways you can optimize your WooCommerce store.

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No code required: Build a fast, world-class WordPress site

This post was written by Dan Walmsley, Lead Architect for Jetpack.

We spend more of our lives online than ever before. Whether you are building a business or expressing your creative side, you need a website that is fast, beautiful, and able to gracefully present your biggest ideas. And with search engines prioritizing performance more than ever, a slow website can really hurt your ability to optimize your SEO.

In this article, we’ll discuss how just two plugins working together, Jetpack and the official AMP for WordPress plugin, will give you world-class performance and SEO. Are you ready? Let’s go!

Continue reading → No code required: Build a fast, world-class WordPress site

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Jetpack CDN controls and customization - coder at laptop

Jetpack Hooks: Control Jetpack CDN

Note: We wrote this article with advanced users in mind; you’ll need some coding knowledge to accomplish these tasks. As always, enable Jetpack Backup so you can easily revert your site in case of a mistake. Hooks are a way for one piece of code to interact with or modify another piece of code. They make up the foundation for how Jetpack interacts with WordPress Core.

If you have questions about how to use these yourself, ask the Jetpack community in the forums. If you’d like to hire help, reach out to a service like Codeable

Continue reading → Jetpack Hooks: Control Jetpack CDN

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