A page with no images can look barren, but one with too many will load slowly, which might result in a high bounce rate. Kissmetrics reports that 40% of users will abandon a site that takes more than three seconds to load, and that each further second of delay results in a 7% loss in conversions.
A page with several, well-optimized images can load faster than one with a single, large image file. Finding that middle ground in terms of site images depends on multiple factors, and there are various techniques that can cut down your image load times.
Let’s take look at these factors, how you can use them to your advantage, and what limits you should observe.
Continue reading → How Many Website Images Is Too Many?
Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos
No one likes a slow site. Most visitors will click away if a page isn’t loading fast enough, and Google actually gives sites lower search engine rankings if they don’t load quickly.
Luckily, there are multiple ways you can improve your site’s speed. Images and videos are the biggest culprits when it comes to slowing down a site, but they can be forced to load faster by using something called a content delivery network (or CDN).
Let’s explore the CDN basics, and how you can use the CDNs that Jetpack provides to speed up your images, your videos, and ultimately your entire site.
Continue reading → Improving Your Site Speed with CDNs