Jetpack’s Custom Content Types adds custom post types (CPTs) to your site, which allow you to create a new section of unique content without having to code. You can use CPTs to make your Portfolios, Testimonials, Simple Food Menus, or Comics shine. Once you distinguish your content types from regular Posts or Pages, you can use themes to present your new content types in stunning ways.
Let’s review what Custom Content Types are, their benefits, the different CPTs, and when you might use them to customize your Jetpack site.
Continue reading → Using Custom Content Types with Jetpack
Do you have a great site filled with useful content, but you’re not sure what to write about next? Even if you’re experiencing writer’s block, you can still make a meaningful contribution to your website by revisiting and refreshing your existing content.
Repurposing content is not only a quick way to dive into writing on days when you are suffering from a creative ebb, but can be a great and efficient way to keep your site relevant and engaging.
In fact, you might consider building out, updating, and improving your existing content, depending on what your site visitors want to be reading.
Here are some ideas for how to breathe new life into your existing content.
Continue reading → Repurposing Content On Your Site with Jetpack
Even the smallest delay in a web page’s loading speed can result in discouraged site visitors. According to research from Think with Google, 53 percent of mobile users will abandon a website if it takes more than three seconds to load — that doesn’t give you much room for error! If you want to attract new users and keep them engaged, it’s important to make sure that your site loads quickly.
Often times, the most engaging types of content (videos and images) slow down a site the most. Fortunately, you can host these elements offsite, on external servers, to speed things up.
Today, we will explain how you can improve site performance by moving some site elements onto faster servers, and how Jetpack can help in the process.
Continue reading → Hosting Resources Offsite Can Make Your Load Times Lightning Fast
Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.
Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!
In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.
Continue reading → Email Marketing Tips to Increase Your User Engagement
How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.
You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.
High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.
Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.
Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.
Continue reading → Create High Quality Content with These Free Tools