Calm Business

A free WordPress theme by Jetpack

Note: This theme will be retired soon. Try another theme instead.

Your chic establishment needs an equally chic website to showcase your stylish rooms and quality products. With its solid typography and peaceful color scheme, Calm Business exudes a tranquil, inviting atmosphere that’s an especially good fit for bed and breakfasts, time-share rooms, and brick and mortar stores.


It’s our business to help you succeed online

We know starting from scratch can be daunting, so we included clear, step-by-step instructions and video tutorials to help you build an attractive website. If you’d like to skip right to a specific section, click on the relevant link:

Building Your Site Setting up Your Homepage Adding Content Adding Your Logo
Adding a Menu Connecting Social Media Additional Features

Building Your Website

You’ll be using the Customizer to configure your site’s look and feel. To access the Customizer, click on My Site in the top-left corner of the screen, look for the Personalize section in the sidebar, and click on Customize. (Going forward we’ll use the Customize → X format to point to a specific section within the Customizer.) Learn more about the Customizer here.

When you’re ready to exit the Customizer, click the X in the top-left corner. Whenever you make changes you’d like to keep, click on the blue Publish button to the right of the X. Don’t worry, we’ll remind you to save your progress as you go. Let’s get started!

Setting Up Your Homepage

The demo site is using a static homepage. Follow these steps to achieve the same look:

  1. Publish two pages and give them titles that are easy to remember, like “Home” and “Blog.” To publish a page, navigate to My Site → Pages → Add Page.
  2. Next, go to Customize → Homepage Settings.
  3. Select “A static page” and choose the two pages you published in Step #1  — “Home” and “Blog” — as your Homepage and Posts page, respectively.
  4. To give your site a more streamlined look, hide the static homepage title. To do this, scroll down, and check Hide Homepage Title.
  5. Click the Publish button on top to save your changes.

Adding Content to Your Homepage

Calm Business fully supports the new WordPress Editor. You can choose any of the available blocks to create a wide range of content for your site. Here’s how we built the homepage on the demo site, block by block:

Adding Your Logo

If your business has a logo, you can display it in your site’s header. Here’s how:

  1. Open My Site → Customize and click on the Site Identity section.
  2. Click the Add logo button to open the Media Manager.
  3. Upload a new image, or select one that’s already in your Media Library.
  4. Click Set as logo and you’ll see your logo appear in the preview.
  5. If your logo includes your site’s name or you prefer the header only to display your logo,  hide the site title by unchecking the box next to Display Site Title.
  6. Click the Publish button on top to save your changes.

Your logo will appear to the left of the site title on desktop computers, and above the Site Title on mobile devices. The maximum height of the logo image is 176px, while width can be adjusted as needed.

Adding Site Navigation

It’s time to create a navigation menu to help your visitors find the information they’re looking for. The first step is to create a menu, following these instructions. Once you’ve created the menu, you can pick where you want it to go.

  1. Head to Customize → Menu.
  2. Select the Menu Locations panel.
  3. Assign the menu you’ve just created to the Primary Location.
  4. Click the Publish button on top to save your changes.

Connecting Social Media

With Calm Business, you have the option to display links to your social media accounts in the header, right below the main site navigation. To do that, you’ll first need to set up a Social Links Menu.

  1. Head to Customize → Menu.
  2. Select the Menu Locations panel.
  3. Assign the menu you’ve created to the Social Menu Location.
  4. Click the Publish button on top to save your changes.

Linking to each of your social-media profiles in your social menu will automatically display its corresponding icon. See which social-media icons are supported.

Additional Features

Custom Colors

Calm Business uses a golden brown accent color by default, but you can change that. To explore the color options, navigate to Customizer → Colors.


Calm Business applies a color filter to featured images using the color selected here. To disable it, deselect the “Apply a filter to featured images using the site’s primary color” checkbox. Note that when this option is disabled, the theme will still apply a dark semi-transparent overlay on the featured image on single pages to preserve the readability of text that sits on top of the image.


Calm Business includes a widget area below the site’s content, just above the footer.

On screens narrower than 1168px, widgets are automatically displayed in a single column.

Downloading the Theme

You can download Calm Business to use on your self-hosted site, using the link below. It is a child theme of Twenty Nineteen, so you will also need to download a copy of the version of that theme, here.

Download Twenty Nineteen

Quick Specs (all measurements in pixels):

  1. On a 1440px laptop screen, the main column width is up to 1032px wide with the one column layout.
  2. There is one widget area in the footer with a column width of 1032px.
  3. The recommended Featured Image size is 2000px wide by 1200px high.

Using Calm Business On Your Site

This theme is free to use on any WordPress site running Jetpack.

Install Jetpack