WooCommerce Analytics

Additional usage tracking for users of WooCommerce and Jetpack to help us make WooCommerce better for everyone.

This feature sends us basic usage data relating to your site’s WooCommerce product pages, cart and checkout.

By understanding how our customers are using WooCommerce, we can build more helpful features, write better documentation, and make WooCommerce a more useful platform.

In order to better understand how site visitors use WooCommerce — and so that we can efficiently and effectively improve the product — we track some activity on your site’s product pages, and cart and checkout.

What we’ll track

We track user behavior events and interactions including: 

  • When products are viewed.
  • When a product is added to or removed from the cart.
  • When the checkout is viewed and an order processed.

These events are in addition to Jetpack analytics and use the same system. Analytics events will be attached directly to your WordPress.com account and are handled via a first-party system that Automattic owns and maintains.

Privacy Information

This feature is activated by default when either Jetpack and / or WooCommerce plugins are activated . While there is no deactivation control from within the Jetpack settings interface, you can deactivate it by following this guide.

More information about the data usage on your site
Data Used
Site Owners / Users

None.

Site Visitors

None.

Activity Tracked
Site Owners / Users

None.

Site Visitors

We track when site visitors view products, add and remove products from the cart, view checkout, and complete orders.

Events include metadata such as page URL; product name, product ID, quantity, and product category; unique user ID (randomly generated identifier); WooCommerce version; blocks used on cart & checkout pages.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors

None.

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Google Analytics

Track your WordPress site statistics with Google Analytics.

Google Analytics support on Jetpack is available to all users with Security and Complete plans.

Jetpack already includes site stats with reports that offer quick, at-a-glance views of the traffic on your site. New posts, likes, and comments are shown alongside visitor activity, so it’s easier to make sense of the numbers.

Google Analytics includes advanced features to complement Jetpack stats. Funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). If you already use Google Analytics with other projects, you’ll be able to see all your stats in one place.

Enabling Google Analytics in Jetpack

Google Analytics is a free service offered by Google.

To get started you’ll need to sign up at the Google Analytics site. After you click Sign up you can begin creating your account.

If you already used Google Analytics with other sites before, you can create a new account in your existing Google account. Click Admin in your Google Analytics account and click Create Account to create a new analytics profile.

Google analytics new account screen

Be sure to fill in the “Account Name” for your new Google Analytics account. You will see some data sharing options under “Account Data Sharing Settings.” By default, all four Data Sharing settings are selected. You can read the description for each setting to decide if you would like to opt-out. When you’re ready, click Next.

You will then be taken to the Property Setup:

On the Property Setup screen, fill in the following details:

  1. Property Name: Enter a name for your property, such as your site title.
  2. Reporting Time Zone: Choose the timezone you want the reporting of your website to be in.
  3. Currency: Choose the currency of the location you normally operate in.

On the next screen, fill in your business information and click Create:

A pop-up will appear with “Google Analytics Terms of Service Agreement” and “Additional Terms Applicable to Data Shared with Google”. You will need to click the checkbox for both and accept the terms to continue.

You will then be presented with this screen asking you to choose a property:

Google Analytics - Choose a Date Stream Screenshot

Choose Web and insert your website’s domain. Select https:// or http:// depending on your site’s URL. Type something in the Stream Name box (this can be your site’s title again) and click Create Stream:

Google Analytics - Create Stream Screenshot

Get Your Measurement ID

After following the steps in the previous section, you will be presented with this screen that provides you with your Measurement ID.

Google Analytics Measurement ID

Click the copy icon next to your Measurement ID to copy it to your clipboard.

If you already closed this screen, or need to find your Measurement ID again at a later time, follow these steps:

  1. In Google Analytics, go to Admin by clicking the gear ⚙️ icon in the lower right corner of the main Google Analytics dashboard.
  2. Under Property, click on Setup Assistant.
  3. Go to Tag installation.
  4. Click on the Web tab.
  5. Click on your site.
  6. Copy the Measurement ID that looks something like G-A1B2C3D4E5.

Add your Measurement ID to your site

Now go to Jetpack → Settings → Traffic from your WordPress dashboard and scroll down to  ‘Google Analytics’. Clicking on  ‘Configure your Google Analytics settings’ will take you to the Traffic page in your WordPress.com dashboard, and from here you can scroll down to the Google Analytics section and you can toggle on ‘Track your WordPress site statistics with Google Analytics’.

Paste the entire Measurement ID you copied from the Google Analytics site into the “Google Analytics Tracking ID” box. After you click Save Settings your site will be connected to Google Analytics and start sending data to Google.

Enhanced Ecommerce Tracking support for Complete plan customers

Jetpack Complete plan customers using WooCommerce and needing some in-depth Google Analytics reports have access to enhanced E-commerce tracking, which gives you deeper insights into product page activity, shopping cart additions and removals, and purchase data.

  1. In Google Analytics, navigate to Admin and choose the account for which you want to enable Enhanced Ecommerce.
  2. Click Ecommerce Settings and toggle both Ecommerce Settings and Enhanced Ecommerce Settings to On.
  3. Return to Jetpack and visit Settings → Traffic. 
  4. Toggle the settings below the Google Analytics label on to track (or off not to track) features like add to cart events, product impressions, and the checkout process.
enhanced google analytics feature options

You can read more about enabling Enhanced Ecommerce Tracking, as well as learn about the benefits of this enhanced tracking.

Frequently Asked Questions

I connected Google Analytics but I’m not seeing visits reported. Is it working?

Most Google Analytics reports do not work in real time. Reports are normally delayed by at least a few hours. Use Real Time reports in Google Analytics to monitor activity on your site as it happens. The following Google help page will show you how to check whether your tracking code has been installed properly or not.

If you are not seeing visits reported after 24-48 hours, and you know you have had visitors based on your your Jetpack Stats, go back to your Google Analytics dashboard and check that your domain is spelled correctly, does not contain www, and matches your primary domain. If it meets all of those criteria, generate a new Tracking ID. Enter the new ID after visiting Jetpack → Settings → Traffic from your WordPress dashboard and scrolling down to  ‘Google Analytics’, following the steps outlined above.

The data from Jetpack stats and Google Analytics doesn’t match. Is something broken?

Jetpack stats and Google Analytics use different methods to identify and track activity on your site. You can expect Google Analytics and Jetpack stats to always show slightly different totals for your visits, views, etc. However, you will be able to notice the same trends and patterns in both systems.

Where can I get support for using Google Analytics?

Google Analytics is a very popular website analytics service, and you can find plenty of information about it in books, workshops, blog posts, online forums and more. We suggest you start with Google’s help center for Analytics, and specifically the getting started guide. You can also check out the Analytics support forum, where you can interact with other Analytics users.

Still have questions? Feel free to contact us.

Privacy Information

This feature is deactivated by default, and activating/unlocking it requires an upgrade to either the Security or Complete plan. It can be deactivated any time by clicking on the Configure your Google Analytics settings link in the Google Analytics section from Jetpack — Settings — Traffic in your dashboard. Once you’ve arrived on WordPress.com, toggle the Track your WordPress site statistics with Google Analytics setting in the Google Analytics section.

Data Used
Site Owners / Users

 

This feature uses the site owner’s Google Analytics tracking ID in order to integrate with the service.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

 

Please refer to the appropriate Google Analytics documentation for the specific type of data it collects. For sites running WooCommerce (also owned by Automattic) and this feature simultaneously and having all purchase tracking explicitly enabled, purchase events will send Google Analytics the following information: order number, product id and name, product category, total cost, and quantity of items purchased. Google Analytics does offer IP anonymization, which can be enabled by the site owner.

Activity Tracked
Site Owners / Users

 

We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.

Site Visitors

 

This feature sends page view events over to Google Analytics for consumption. For sites running WooCommerce-powered stores, some additional events are also sent to Google Analytics: shopping cart additions and removals, product listing views and clicks, product detail views, and purchases. Tracking for each specific WooCommerce event needs to be enabled by the site owner.

Data Synced (Read More)
Site Owners / Users

 

We sync options that identify whether or not the feature is activated and how its available settings are configured. We also sync the Google Analytics tracking ID that is configured with the feature.

Site Visitors

 

None.

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Blog Stats Widget

The Blog Stats Widget displays the total number of views to your blog (not including your own views).

It’s a nice way of showing off how popular your blog is.

Here’s an example what it looks like when it’s activated on a blog sidebar:

blog stats showing 7620 hits

You can add this widget to your site by going to Appearance → Customize → Widgets

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WordPress.com Stats

WordPress.com Stats lets you know how many visits your site gets, and what posts and pages are the most popular.

For issues with WordPress.com Stats, visit the troubleshooting section.

This feature is now enabled by default. If you would like to deactivate it or make sure that it is active, please visit our page on how to control Jetpack’s features.

There are many plugins and services that provide statistics, but data can be overwhelming. WordPress.com Stats makes the most popular metrics easy to understand through a clear and attractive interface. You can also use WordPress.com stats in conjunction with other analytics plugins and services.

Viewing your stats

You can view your stats in a number of different ways using Jetpack. On your main dashboard screen, you can enable the Site Stats widget for your homepage to give you at-a-glance site views.

To add this widget to your dashboard, open your Screen Options tab and check the Stats box.

Then you can see your site visits, most viewed pages, and search terms people used to find your site at a glance.

Jetpack Dashboard Stats

Getting more in-depth stats from your dashboard is as easy as going to the Jetpack menu. On the primary Dashboard screen, you can see a more detailed overview of your site’s traffic.

Site stats overview with buttons to View Detailed Stats or View More Stats on WordPress.com
  1. The “View detailed stats” button allows you to view your stats within your dashboard. On this page, you’ll find information about Referrers, Top Posts & Pages, Search Engine Terms, Subscriptions, and Clicks. If you’d like to access these stats without JavaScript, you can add &nojs=1 to the URL and re-load the page.
  2. “View more stats on WordPress.com” allows you to access your site’s advanced stats on WordPress.com. There you’ll find even more details about visitors, including Views By Country, Unique Views, as well as many more insights about your site.

WordPress.com Stats

You can also look at stats per day, week, and month. Find out even more about WordPress.com Stats — including what we don’t track — on the WordPress.com documentation page.

Note: WordPress.com stats on Jetpack sites does not track or show you Totals, Followers, and Shares on your stats page. It also does not track file downloads for any files hosted on your server, such as PDF links.

You can also find even more detailed stats information at Jetpack -> Site Stats.

Troubleshooting information and FAQ

Can I use other analytics services (like Google Analytics) with WordPress.com stats?

Yes! You can use both on your WordPress installation. The benefit of using WordPress.com Stats is that you can see a snapshot of your blog’s activity right from your dashboard. If you want to use another analytics service to give you additional in-depth information, you can certainly do so.

The Stats feature is active, but no visits are being recorded anymore.

Jetpack, like many other plugins, uses a function called wp_footer() to insert elements like a Stats tracking code to your site’s footer. This function has to be added to your theme’s footer.php file, right before the closing body tag. You can read more about it here.

If you’ve recently edited that file, you’ll want to make sure the wp_footer() function is still there.
If it is there, you’ll want to check for other code you may have added to your theme (like in your sidebar for example) that may break everything that comes after.

I’m a Contributor, Writer or other non-Admin role on the site and now can’t see stats.

Ask the Admin on the site to go to Tools → Marketing → Traffic from your WordPress dashboard and enable stats viewing for the other roles on the site.

set who can view stats

My stats are at zero and I lost all my followers!

There’s no need to fear, Jetpack is here! We can help reconnect you to your missing stats and followers — please visit this page for more information.

Can I transfer my followers from WordPress.com to my new Jetpack site?

If you’ve moved from WordPress.com to your very own Jetpack-powered site and want to transfer your WordPress.com followers and email subscribers, please use our transfer tool.

I just moved my followers from WordPress.com to Jetpack and the stat counts are different. Why?

On WordPress.com, your WordPress.com followers and email followers are counted separately. This means that one person can follow your site on the Reader and receive email notifications when you make a new post which would count them on both lists. On Jetpack, that same follower would only be counted once under WordPress.com Followers on your My Followers list.

Why aren’t my site visits updating? I know people are visiting the site!

WordPress.com stats are updated periodically throughout the day. If you see a problem with your stats not updating, please contact support here.

My stats reflect the wrong date and/or time!

Our stats get the timezone from WordPress itself, so if your stats appear to be reflecting the wrong date/time, double-check the timezone at Settings -> General in your site’s Dashboard.

How do I get more traffic?
How do I download my stats?

You can click the title of each feature on your stats page, and scroll to the bottom of that feature to download your stats. Simply click on the Download data as CSV link and download the file to your computer.

Honoring DNT

Do Not Track (DNT) is a feature in web browsers and web sites that asks advertisers and other web software providers to not track individuals’ browsing habits. As a site owner, you can force the WordPress.com Stats feature to honor any visitors with DNT enabled and not track their activity (i.e. post and page views) by adding the following code snippet to your site:

add_filter( 'jetpack_honor_dnt_header_for_stats', '__return_true' );

We hope to add this as a formal setting to the WordPress.com Stats feature in a future release.

Please note that if you choose to honor DNT on an existing site, you may see an obvious decrease in post/page views.

Privacy Information

This feature is activated by default. While there is no deactivation control from within the Jetpack settings interface, you can deactivate it by following this guide.

More information about the data usage on your site
Data Used
Site Owners / Users

This feature requires usage of the following information and data: WordPress.com user ID, WordPress.com-connected blog ID, domain name, site timezone, blog charset, blog admin color preference, Jetpack version, site title and description, and permalink settings.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Please also see Data Visibility and Retention information for this feature.

Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified (and by which user). If the user viewing the stats explicitly requests to view them without JavaScript turned on, we will set a cookie to remember this preference.

We also track stats page views in your dashboard.

Additionally, if the site’s settings are configured to record events for logged-in users of the site, the following events will also be recorded: post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search terms, and country.

You can now honor a visitor’s DNT preference, as well.

Site Visitors

Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country. When this feature is enabled, Jetpack also tracks performance on each page load that includes the JavaScript file we use for Stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, JavaScript files, CSS files, etc.).

A site owner can choose to honor your DNT preference.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors

None.

Data Visibility and Retention

Any piece of data explicitly identifying a specific user (IP address, WordPress.com ID, WordPress.com username, etc.) is not visible to the site owner when using this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post.

Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used only for the purpose of powering this feature.

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