How Jetpack Uses Your Data
The specifics around Jetpack’s data usage will depend on the features you have activated on your site; note that some features are auto-activated. Click on any feature below to review its respective privacy information and deactivation instructions. Please note that some of this documentation is still in progress.
Cookies are used by Jetpack in a variety of ways to improve your experience and provide the core functionality of some features. You can find specific details about these cookies and their purposes in our dedicated support document here.
If you’d like to add a cookie banner to your site, you can take advantage of our Cookies & Consent Banner widget.
General Analytics Tracking
In order to better understand how our customers use Jetpack — and so that we can efficiently and effectively improve the product — we actively track activities around the product, including:
- Page views on WordPress.com, Cloud.Jetpack.com, and within WP Admin on your WordPress site where Jetpack is installed
- Clicks on any links or banners used when managing your site via WordPress.com, Cloud.Jetpack.com, or within WP Admin on your WordPress site where Jetpack is installed
- When using the dashboard quick switcher to move between your WordPress site WP Admin and the WordPress.com Dashboard
- When the Jetpack plugin is deactivated or Jetpack is disconnected (tracking events related to the disconnection dialog box)
- Product suggestions activities, depending on which selections or user flows are taken when using the Jetpack Assistant
- Partner coupon code usage.
Emails sent to you by Jetpack and WordPress.com will also include standard tracking, including open and click activities. Learn how to unsubscribe from these emails.
These kinds of analytics events will be attached directly to your WordPress.com account and are handled via a first-party system that Automattic owns and maintains. This data collection is done in various ways, including embedding an invisible
v.gif image in a page. We also add a
from parameter to pre-connection button links for source tracking. In general, the following data will be sent with each such usage event:
- IP address
- WordPress.com user ID and username
- WordPress.com-connected site ID
- User agent
- Referring URL
- Timestamp of event
- Browser language
- Country code
For users of both WooCommerce and Jetpack, additional usage tracking is in place by default. Specifically, this includes activity on site product pages, as well as cart and checkout. Learn more about this feature as well as finding out how to disable this.
In order to opt out of both general analytics and WooCommerce tracking (if WooCommerce is in use), click on the Privacy link in the footer of the Jetpack page within your WordPress WP Admin and toggle the following option off:
Share information with our analytics tool about your use of services while logged in to your WordPress.com account.
Managing Your Email Preferences
You have full control over email communications sent to you by WordPress.com and Jetpack. To manage these preferences, go to https://wordpress.com/me/notifications/updates, toggle the checkboxes as desired, and click on the Save Settings button when finished.
You will also find an Unsubscribe link in the footer of all emails relating to marketing or promotions.
This tool will be integrated directly into the plugin in a future release.
We at Automattic have added new privacy features and updated our policies in order to comply with Europe’s General Data Protection Regulation (GDPR). You can read more about these updates here.