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Jetpack Privacy Center

We are fully committed to the privacy and security of our customers and their personal data. In addition to the Jetpack-specific privacy information below, you can also consult our Automattic Privacy Notice and Privacy Policy.

How Jetpack Uses Your Data

For a better understanding of how Jetpack uses your data, please refer to the Automattic Privacy Notice (Automattic owns and operates the Jetpack plugin), the Automattic Privacy Policy and our detailed What Data Does Jetpack Sync? support article.

The specifics around Jetpack’s data usage will depend on the features you have activated on your site; note that some features are auto-activated. Click on any feature below to review its respective privacy information and deactivation instructions. Please note that some of this documentation is still in progress.

Feature Auto-activated?
Ad Block
Beautiful Math with LaTeX
Business Hours Block
Calendly Block Checkmark Circle
Classic: Tiled Galleries
Comment Likes
Contact Info Block
Copy Post
Custom Content Types
Custom CSS
Display Featured Images in WP Admin Post List
Donations Form Block
Enhanced Distribution Checkmark Circle
Eventbrite Block Checkmark Circle
Extension: Unrolling Tweet Threads
Extra Sidebar Widgets
Form Block Checkmark Circle
Google Analytics
Google Calendar Block
Google Fonts
Gravatar Hovercards
Image Compare Block
Infinite Scroll
Jetpack AI Assistant
Jetpack Boost
Jetpack Boost: Image Performance Guide
Jetpack Comments
Jetpack Firewall in the Jetpack Protect Plugin
Jetpack Newsletter
Jetpack Protect
Jetpack Scan
Jetpack Search
Jetpack Social
Jetpack Stats Checkmark Circle
Jetpack VaultPress Backup Activity Log Checkmark Circle
Jetpack VideoPress
Jetpack WAF (Web Application Firewall)
Latest Instagram Posts Block Checkmark Circle
Lazy Loading Images
Lead Capture Form Checkmark Circle
Loom Block
Mailchimp Block
Map Block Checkmark Circle
Markdown (Classic Editor)
Notifications Checkmark Circle
OpenTable Block
Pay with PayPal
Payments Block
Pinterest Block Checkmark Circle
Plugin Management Checkmark Circle
Podcast Player Block
Post by Email
Protect your site with brute force protection Checkmark Circle
QR Post Code Checkmark Circle
Related Posts
Related Posts (Classic Editor)
Repeat Visitor Block
SEO Tools
Sharing Buttons
Shortcode Embeds
Site Accelerator
Site Verification Tools Checkmark Circle
Slideshow Block
Star Rating Block
Story Block
Subscribe Block
Tiled Gallery Block
VaultPress Backups via the Jetpack Plugin
WhatsApp Button Block
Widget Visibility
WooCommerce Analytics Checkmark Circle
WordAds Toolbar


You can find Automattic’s comprehensive Cookie Policy here.

Cookies are used by Jetpack in a variety of ways to improve your experience and provide the core functionality of some features. You can find specific details about these cookies and their purposes in our dedicated support document here.

If you’d like to add a cookie banner to your site, you can take advantage of our Cookies & Consent Banner widget.

General Analytics Tracking

In order to better understand how our customers use Jetpack — and so that we can efficiently and effectively improve the product — we actively track activities around the product, including:

  • Page views on,, and within WP Admin on your WordPress site where Jetpack is installed
  • Clicks on any links or banners used when managing your site via,, or within WP Admin on your WordPress site where Jetpack is installed
  • When using the dashboard quick switcher to move between your WordPress site WP Admin and the Dashboard
  • When the Jetpack plugin is deactivated or Jetpack is disconnected (tracking events related to the disconnection dialog box)
  • Product suggestions activities, depending on which selections or user flows are taken when using the Jetpack Assistant
  • Partner coupon code usage.

Emails sent to you by Jetpack and will also include standard tracking, including open and click activities. Learn how to unsubscribe from these emails.

These kinds of analytics events will be attached directly to your account and are handled via a first-party system that Automattic owns and maintains. This data collection is done in various ways, including embedding an invisible g.gif or v.gif image in a page. We also add a from parameter to pre-connection button links for source tracking. In general, the following data will be sent with each such usage event:

  • IP address
  • user ID and username
  • site ID
  • User agent
  • Referring URL
  • Timestamp of event
  • Browser language
  • Country code

For users of both WooCommerce and Jetpack, additional usage tracking is in place by default. Specifically, this includes activity on site product pages, as well as cart and checkout. Learn more about this feature as well as finding out how to disable this.

In order to opt out of both general analytics and WooCommerce tracking (if WooCommerce is in use), click on the Privacy link in the footer of the Jetpack page within your WordPress WP Admin and toggle the following option off:

Share information with our analytics tool about your use of services while logged in to your account.

Screenshot of the Privacy Settings tab in Jetpack, with the toggle on/off button to share information with our analytics tool.

Managing Your Email Preferences

You have full control over email communications sent to you by and Jetpack. To manage these preferences, go to, toggle the checkboxes as desired, and click on the Save Settings button when finished.

You will also find an Unsubscribe link in the footer of all emails relating to marketing or promotions.

Privacy Policy Helper

If you’re constructing your site’s own privacy policy, you can use our Privacy Policy Helper tool that allows you to select which Jetpack features you’ve activated on your site, generate the appropriate visitor-focused privacy policy content, and copy it (text or HTML) directly to your clipboard.

This tool will be integrated directly into the plugin in a future release.

GDPR Compliance

We at Automattic have added new privacy features and updated our policies in order to comply with Europe’s General Data Protection Regulation (GDPR). You can read more about these updates here.

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