Better Social Media Sharing with Jetpack

What Is Time on Page and Why Is It Important?

Once you understand the importance of optimizing your page views and attracting site visitors, there is another site performance metric that you should consider: time on page. According to survey results from Brafton, the average time on page for 181 sites surveyed was 2 minutes and 17 seconds.

Similar to a bounce rate (the percentage of visitors who leave your site after viewing only one page), the amount of time that a visitor spends on one of your pages can be an indicator of false leads — visitors who land on your site, only to realize that it’s not what they were looking for and leave immediately. A bounce rate tells you when a visitor has viewed only a single page on your site. Time on page, however, gives you insight into how well your content is actually performing.

Let’s take a closer look at time on page to learn how it works, and what information this metric can disclose about your site performance.

Continue reading → What Is Time on Page and Why Is It Important?

Posted in Analytics | Tagged , , | Leave a comment

Create a Good User Experience with Google Analytics

Creating a good user experience (UX) for people who visit your site is important for a number of reasons. A good UX enhances site accessibility and increases the chances that your visitors will engage with your content in deeper ways by exploring your blog, buying your products, or subscribing to your content.

Sites with strong user experiences may also notice increasing visitor numbers, as visitors will want to return to them. Additionally, SEO experts from Search Engine Land believe that good user experiences can have bigger impacts on search engine rankings.

The importance of good user experience has also grown with the rise of mobile internet browsing. Someone using a small screen doesn’t need a site to look beautiful as much as they need it to be laid out clearly, with an easy process for finding and consuming content.

A site with great UX will offer content that’s clear and readable, has an intuitive navigation system in place, a logical structure, tools such as search, and forms that are easy to use.

So, if you want your site to succeed, you’ll want it to have a good UX. But, how can you measure yours? There are a number of ways to test UX, including feedback, test sessions, and hands-on testing conducted yourself.

In this article, you’ll learn about some of the Jetpack tools you can use to measure the success of your user experience, and identify ways you can make improvements.

Continue reading → Create a Good User Experience with Google Analytics

Posted in Analytics | Tagged , , , , | Comments Off on Create a Good User Experience with Google Analytics

Understanding Your Site’s Performance with Google Analytics

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.

Continue reading → Understanding Your Site’s Performance with Google Analytics

Posted in Analytics | Tagged , , , | Comments Off on Understanding Your Site’s Performance with Google Analytics

11 Ways to Give Your WordPress Site a Spring Cleaning

Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.

But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.

Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.

Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning

Posted in Tips & Tricks | Tagged , , , , , , , , , | 2 Comments
  • Enter your email address to follow this blog and receive news and updates from Jetpack!

    Join 103,528 other followers

  • Our most popular posts

  • Browse by topic

  • Unlimited Video Hosting

    Jetpack Premium now provides unlimited use of our video CDN. Save on hosting storage and bandwidth costs by streaming fast, ad-free video from our global network.

    Learn More