Audience engagement can play a large role in keeping visitors on your site for longer periods of time, inviting them to explore related posts or converting them into loyal fans.
On the other hand, there are people who won’t want to create an account on your site just to leave a comment. When this is the case, engagement is limited and it can stifle your community growth, as this group of users might not return to your site again.
Adding social commenting with Jetpack opens the door for more interactions by making it extra convenient for visitors to comment on your posts using their existing social media accounts. And streamlining this process might encourage previously reluctant visitors to share their thoughts.
Let’s review what social commenting with Jetpack entails, and why you might want to activate this handy feature on your own site.
Continue reading → Add Social Commenting to Increase User Engagement