Building a Community Through Comment Management

Many successful blogs attract vibrant, engaged communities of followers who are excited to read the author’s latest content. There are lots of ways to engage with your readers, but responding to and leaving comments is especially effective, as it gives you an outlet to share thoughts and promote discussions.

Today, you’ll learn about the benefits of comments, some best practices for comment management, and what tools you can use to make comments work for you.

A blog is more than its posts

A blog is more than just the content within your posts. A great blog that influences readers, reaches out to a wide community, and sparks a dialogue, will also promote interactions between its readers. These interactions won’t be limited to just you and your readers. Your readers will likely interact with each other as well. Followers who connect with each other is how a community is built in the first place.

You can build a following and community through social media. Take a look at the successful blogs that you follow. They likely have presences on Twitter and Facebook, and many will also be active on other platforms like Instagram, Reddit, or Pinterest. It makes sense to expand your community as far as possible; that way, people will visit your blog for the quality content that you post and to interact with others through the comments section.

Good comment management takes this even further. By encouraging visitors to leave and reply to comments while replying to them yourself, you can build a lively, engaged community of readers who keep coming back time and time again, and not just when you post new content.

Getting started with comment management

To get the most out of the comments on your content, you’ll need to do some basic comment management, including:

  • Verifying that the comments feature is activated
  • Ensuring that comments are configured to look great with your chosen theme, both on desktop computers and mobile devices
  • Actively asking readers to leave comments at the end of each post, either by posing a question or asking for people’s opinions or experiences
  • Replying to and answering questions
  • Inviting your readers to reply to each other’s comments

Covering these initial bases can encourage your readers to take part in the conversations that your posts prompt.

Improving your comment forms

People don’t always want to sign into your site just to post a comment on one of your posts. They’ll also be less likely to leave a comment if a form is difficult to use.

Comments setting in Jetpack

Activating Jetpack comments adds a user-friendly interface to your comments section. It also allows people to sign in through WordPress.com, Facebook, Twitter, or Google in order to leave comments. This means that people who don’t want to create an account on your site can still leave comments on your content.

The Jetpack comments form

Once you activate this feature (via your Jetpack settings), your readers will be given access to a comment form. This offers more flexibility than the default WordPress comment form.

Receive comment notifications

To reply to comments, you’ll need to be alerted whenever a new one is posted. Jetpack sends you comment notifications as soon as they’re posted, so you can reply immediately if you want to.

The WordPress app is the best way to receive details about every new comment. If you enable notifications, you’ll be alerted immediately. All you need to do is download the mobile app, and link your Jetpack-enabled site to it. This app also lets you post new content and monitor your site stats, making it a great companion for your WordPress site.

Comments in the WordPress app

Encourage engagement and build a community

Great posts tend to encourage in-depth, thoughtful responses in the comment sections. This may include people posting questions that you reply to, along with discussions between readers that don’t involve you at all. It can be very rewarding to observe readers sharing their views on something that you originally posted.

Get your readers to partake in discussions by creating content that inspires conversations, like the following:

  • Ask readers to leave comments at the end of every post. Pose a question, ask readers for their experiences, or have them share expertise or recommendations.
  • Don’t shy away from stating opinions within your own posts, even if not everyone will agree. A bit of disagreement can generate heated discussions.
  • Don’t reply to every comment or answer every question immediately. If a member of your community answers instead, it might lead to even more community member engagement.
A post from the Jetpack blog

Comments can take your blog from good to great

Effective comment management can make readers more loyal to your blog. Loyalty is partly what drives readers to visit your site more often, as they will want to connect with other people who share similar interests. It can help you build a community, which makes your blog greater than the sum of its parts. It might also legitimize you as an expert in your field, as you’ll become someone who readers can go to when they have questions or need advice.

How do you use comments in your content, and what method works best for you? Share your thoughts, we’d love to hear them!

Posted in Learn | Tagged , , | Comments Off on Building a Community Through Comment Management

Add Social Commenting to Increase User Engagement

Audience engagement can play a large role in keeping visitors on your site for longer periods of time, inviting them to explore related posts or converting them into loyal fans.

On the other hand, there are people who won’t want to create an account on your site just to leave a comment. When this is the case, engagement is limited and it can stifle your community growth, as this group of users might not return to your site again.

Adding social commenting with Jetpack opens the door for more interactions by making it extra convenient for visitors to comment on your posts using their existing social media accounts. And streamlining this process might encourage previously reluctant visitors to share their thoughts.

Let’s review what social commenting with Jetpack entails, and why you might want to activate this handy feature on your own site.

Continue reading → Add Social Commenting to Increase User Engagement

Posted in Social Media | Tagged , , | 2 Comments

3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

Continue reading → 3 Ways to Build an Online Community

Posted in Social Media, Tips & Tricks | Tagged , , , , , | Comments Off on 3 Ways to Build an Online Community

Ways to Build Relationships with Contact Forms

Contact forms are a great way to create and build relationships with your readers and customers. Offering users the chance to connect with you on a personal level shows that you care about growing the relationship, and presents an opportunity to answer their questions.

The more people that fill out your online contact form, the higher your chances are of creating long-lasting relationships. It’s important to figure out how to persuade more visitors to fill out your forms. Making your contact form easy to find and use are the most important considerations, but you shouldn’t stop there.

There are many ways that you can create user-friendly, appealing contact forms. Read on to learn some tips that will help you build stronger relationships with even stronger contact forms.

Continue reading → Ways to Build Relationships with Contact Forms

Posted in Tips & Tricks | Tagged , , , | 8 Comments

Looking Back at Jetpack in 2017 – and Forward to 2018

2017 has been an incredibly productive year for Jetpack. Tons of discussions, user feedback, and hard work have resulted in updates and new features that make your sites even faster, safer, and more engaging. These features also set the groundwork for exciting developments in 2018.

Here are some of the highlights of the year worth looking at again, plus what we’re looking forward to in the next twelve months.

Continue reading → Looking Back at Jetpack in 2017 – and Forward to 2018

Posted in Jetpack News | Tagged , , , , , | 25 Comments
  • Enter your email address to follow this blog and receive news and updates from Jetpack!

    Join 106,435 other followers

  • Our most popular posts

  • Browse by topic

  • Unlimited Video Hosting

    Jetpack Premium now provides unlimited use of our video CDN. Save on hosting storage and bandwidth costs by streaming fast, ad-free video from our global network.

    Learn More