Repurposing Content On Your Site with Jetpack

Do you have a great site filled with useful content, but you’re not sure what to write about next? Even if you’re experiencing writer’s block, you can still make a meaningful contribution to your website by revisiting and refreshing your existing content.

Repurposing content is not only a quick way to dive into writing on days when you are suffering from a creative ebb, but can be a great and efficient way to keep your site relevant and engaging.

In fact, you might consider building out, updating, and improving your existing content, depending on what your site visitors want to be reading.

Here are some ideas for how to breathe new life into your existing content.

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How to Increase Engagement by Communicating with Visitors

Creating a website is a great way to open the channels of communication with your audience members. Visitors can interact with your content, reach out through your social media platforms, and submit forms with their questions and comments. However, even the best website in the world will miss out on growth opportunities if you don’t develop and support these website communication channels.

Great site communication can help you grow a loyal audience, increase brand awareness, and attract more supporters.

There are multiple ways to use your website to increase communication and engagement with your audience. Let’s discuss the importance of nurturing website engagement.

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Create High Quality Content with These Free Tools

How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.

You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.

High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.

Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.

Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.

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How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

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Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

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