Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.
Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!
In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.
Continue reading → Email Marketing Tips to Increase Your User Engagement
Engaging content keeps your new readers on your site the first time, but it’s up to you to keep them coming back for more. One of the best ways? Encourage them to subscribe to your content.
You might think you need to do something drastic to gain subscriptions, but small changes can have big impact. This is especially true if you’re just starting your site or are new to growing a subscriber base.
Let’s take a look at how you can earn more subscribers with three small but effective changes to your site.
Continue reading → Three Small Changes That Will Increase Subscribers
If you post regularly on your blog you probably use various shortcodes to embed content on a regular basis (and if you don’t, learn more here as they’re super useful).
A shortcode is usually a line of plain text that might look like this:
You can just as easily embed videos from other services, picture galleries, Spotify playlists, Google Maps, and so much more.
Readers subscribing to your site using Jetpack’s (free) email subscriptions service would, until now, receive in their inbox the plain text version rather than the beautiful, embedded, rich version.
The latest version of Jetpack however solves this elegantly. Subscribers now receive email-friendly content and layout for over 200 of our most popular shortcodes so that your emails look the way you intended.
So now, you can expect your emails to look more like the email on the right of this:
This improvement, we hope, makes your Jetpack experience even better and continues bringing you closer to your readers and customers.