Three Website Design Considerations for Tattoo Shop Owners

If you own a tattoo shop, it’s important to make it easy for clients to find you, learn about your craft and experience, and get in touch with you.

Here’s how Jetpack can help simplify a few of your most important website design considerations when building an online presence for your tattoo shop.

1. Pick a theme that aligns with your brand

One of the most fundamental goals of website design is effectively communicating your brand to site visitors. With Jetpack, you’ll have access to more than 100 professional themes to choose from, and additional 200 premium themes if you’re on a Jetpack Professional plan.

Jetpack themes

With a basic understanding of WordPress and the Customizer, you can configure themes to your liking and communicate your brand whether or not you decide to work with a web designer. Empowered with access to hundreds of customizable designs with Jetpack, your fully-functional website will soon attract potential clients.

In addition to a visually stunning theme, incorporate photo elements into your site. Display photos of your clients’ finished tattoos. Feature each of your shop’s artists, with their own respective galleries of work. Prospective clients can browse through these examples to choose an artist who excels in a particular kind of design, like shading or line work.

2. Make appointments easy to schedule

If your site visitors aren’t sure how to get in touch with you, it can prove difficult to convert them into paying clients. With this in mind, the best websites make it convenient for people to connect with the businesses they represent.

The easiest way to drive people to your business? Make it simple for customers to book or request appointments. A call to action with a generic company email address isn’t enough. It’s better to create a Contact Form that collects all the information you need.

With Jetpack’s new Form block, the process of adding contact forms has become even quicker and smoother than before.

Jetpack form block

With Jetpack’s Form block, you can add forms to any post or page on your website — not just the Contact page.

While you’re at it, why not add and configure a Contact Info Widget? This tool displays relevant business information like your address, hours of operation, phone number, and an interactive Google Map. Putting all of this information in one place can make it that much easier for prospective clients to schedule a time to visit your shop.

3. Use descriptive menus for smooth site navigation

If you’re thinking about improving a future client’s experience on your site, you’ll also want to consider your site navigation. Be sure to label your menus based on words that customers can easily understand.

For example, instead of “News,” you may want to use the “Blog” to label your section of up-to-date information and relevant articles that cover tattoo industry trends. “News” isn’t technically incorrect, but it might just be a term that people associate less frequently with a tattoo shop.

Similarly, if you want to direct people to make inquiries, it might be more appropriate to label a section of your website as “Contact Us,” as opposed to “Inquiries.” If your business is casual and friendly, make sure the language you use on your site matches it.

Your designs can be intricate, but keep your website simple

A simple website with a great user experience can outperform a gorgeous but confusing website. These three website design considerations can help to streamline your efforts and improve your clients’ online experiences with your tattoo business.


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Jetpack 6.6: Better Site Verification Tools

Jetpack 6.6 is now available for download. This release brings you two features that will make your website more attractive to readers and search engines alike (and a slew of the usual bug fixes and small enhancements).

Continue reading → Jetpack 6.6: Better Site Verification Tools

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Try These Five Google Tools for Your Website

Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors.

In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new audience segment.

Let’s take a look at five Google tools that can help cater to your site visitors’ needs, and position you to reach your goals faster.

Continue reading → Try These Five Google Tools for Your Website

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Jetpack 2.7: Share your content on Google+

We recently released a slew of Google+ integrations for WordPress, and mentioned that Google+ Publicize support would be coming soon to Jetpack users. Publicize makes it easy to share your new posts on other social networks (like Facebook and Twitter). Using it is a great way to build your readership and expose your content to new audiences.

Well, the wait is over — we’re excited to announce that you can now share your latest content on your Google+ Profiles and Pages!

Improved overall performance

Jetpack 2.7, which has just been released, adds Publicize to your site. In order to connect your account(s), head to your dashboard, then go to Settings → Sharing. Clicking on the “Connect” button next to the Google+ logo will prompt you to authenticate your account. Once you have, you can start enjoying the benefits of publishing your content to Google+ — just make sure that you’ve enabled the Publicize module.

Jetpack 2.7 also contains multiple bugfixes and other little features. You can view a full changelog of these updates by visiting this page.

We hope you enjoy Jetpack 2.7!

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Jetpack 2.5: Google Integration, VideoPress, and Facebook Embeds

In the latest update to Jetpack, we have some exciting new features to share with you including integration of Google services and products, adding VideoPress to our list of modules, and the ability to embed your Facebook updates into your blog posts. Let’s take a closer look at each of these new features!

Continue reading → Jetpack 2.5: Google Integration, VideoPress, and Facebook Embeds

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