Improve Your Website Conversion Rates Using Jetpack

Website conversion rates are among the hardest metrics to optimize after you build a website. This is especially true if you’re trying to sell a product or service.

The average website conversion rate is only around 1.6 percent, according to Wolfgang Digital’s 2017 eCommerce Benchmark KPI Study. That’s not very high. You should do everything you can to increase the chances that a site visitor takes a specific action, whether it’s signing up for your newsletter or completing a purchase.

Many website conversion tips address tactical points like creating compelling call-to-action buttons; however, technical problems can keep readers from spending time on your site — or even from making a purchase.

Today, we’ll look at some of the more common technical issues that can affect website conversions and discuss how to overcome them.

Decrease your page load times

People are busy. They don’t have time to sit back and wait for your website pages to load. This means that your site needs to be as fast as possible, or you’ll risk losing readers and customers.

A big factor in minimizing page loading times is the ability to serve large files (images or videos) from an offsite service known as a Content Delivery Network (CDN). By storing these files on a CDN, you reduce the load on your web server. This will make your site load faster. Often, CDNs also have server locations around the world, so if your site is hosted in one country but your visitor is from another, the nearest CDN server can send the files to your visitor’s browser faster than your web host can.

Jetpack saves you the trouble of setting up and implementing a CDN by offering the Site Accelerator feature with every plan, as well as an unlimited video CDN for Premium and Professional plan users. You just need to enable the tool within your settings.

As an added bonus, Jetpack’s lazy-loading images is a free feature that will only load the images visible on a visitor’s screen. If there are other images further down a page, they will only load once a reader reaches that portion of the page. Since the browser doesn’t need to download all the images at once, your initial page load time will be faster.

Protect your visitors’ data

The rise of eCommerce has unfortunately yielded opportunities for hackers and other malicious players to steal important user data, like payment and contact information.

For these reasons, it’s important that your visitors trust the safety of your site. They should be able to interact with payment gateways without worrying about their information being stolen. Using globally trusted service providers — for example, PayPal to securely handle online payments — will give your site credibility. A site visitor already understands that PayPal is a trustworthy service, so they are more likely to take the leap and make a payment on your site than if you were relying on an unknown provider.

Jetpack’s security services contain brute-force attack protection, automated malware scanning, and expert priority support. Although largely invisible to your visitors, these tools will protect them as well as your site’s reputation.

WooCommerce is one solution that comes with a secure payment system, but you can explore other safe ways to accept payments online. For example, Premium and Professional plans support PayPal payments through Simple Payment buttons you can add to any post or page.

Jetpack PayPal Button

Leverage relevant content

Whenever a visitor comes to your site, a great way to keep them around (and eventually turn them into a buyer or subscriber) is to persuade them to read more content that’s relevant to their interests. Generally, this means manually adding links to content that’s related to a given post or page. Already a time-consuming task, this can also have a negative effect on your page load times.

Related Content for WordPress

This is where the Related Posts feature comes in handy. When you enable it, your content will automatically be indexed; relevant matches will pop up following the content of each of your posts or pages. Because the indexing is done via Jetpack’s servers, it has no effect on your site speed. The service will continue to index any new content you add to better serve your readers.

Enhance your search features

Imagine the following scenario: A visitor stumbles upon your content via a search engine results page. After they read your content, they decide to read more related posts about your products and services, which they also find interesting. They use your website’s search functionality to look for a specific topic, but the keyword they search for appears multiple times within your posts and pages. Your site becomes slow or doesn’t return relevant results, so the reader leaves in search of a better, faster site. Ultimately, you lose the opportunity to convert that potential customer.

To prevent this scenario, Jetpack uses Elasticsearch. Used by online publications like TIME, CNN, and People, Elasticsearch implements the power of a Google-like search engine into your website, but outsources the processing of that search to an external service. Elasticsearch provides relevant search results by using modern algorithms (similar to Google’s) to rank content. It will also prioritize recent content above older content in search results. Finally, if a user searches for an entire phrase instead of one word, Elasticsearch will return content that matches the full phrase, as opposed to content that only matches words within that phrase.

Available to Jetpack Professional plan users, Jetpack Search will deliver faster, more useful results to your visitors while cutting down on server resource requirements. It creates better experiences for your site visitors and increases the likelihood that you’ll convert them into customers.

Great website experiences increase conversions

To convince a site visitor to buy your product or service, you need to provide a user experience that gives them absolutely no reason to hesitate. This means eliminating long load times, questionable payment gateways, and breaks in website functionality. Not only will implementing the services outlined above provide that kind of experience, they will also decerase any doubts first-time buyers might have, helping you strengthen your conversion rates from both ends of the equation.

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How Jetpack Empowers DIY Site Owners

“Do it yourself” is a wonderful, empowering phrase.

But, it also doesn’t mean much without context; because, while hiring a professional website or theme developer can be expensive, doing it yourself can end up costing a lot as well — especially if you do it incorrectly.

For those on a budget, Jetpack’s many features are here to help. Since its launch, WordPress site owners have been using Jetpack to add a diverse range of crucial capabilities to their sites.

Let’s review four Jetpack features that can help you develop your site on your own, so that you don’t need to pay someone else to do it for you.

1. Theme options

One popular reason why people hire developers is because they want custom theme development. However, even Jetpack’s free plan comes with more than 100 professionally-designed themes.

For example, Argent comes with the tools you would need to highlight your photography portfolio.

Argent theme from Jetpack

Additionally, Dyad 2 is a great option to feature images from your restaurant, cafe, bakery, or bar.

Dyad 2 theme

For website owners who notice a lot of mobile site traffic, Professional plans come with more than 200 premium, mobile-friendly WordPress themes. These themes will make your website look great to those who browse your site on their phones.

Radiate is just one example.

Radiate premium WordPress theme

Designed especially for blogs, it features a content slider and page templates that make it well-suited for personal or business use.

You can browse through, implement, customize, and change Jetpack themes at your discretion. What else could a DIY site owner ask for?

2. PayPal payments

Monetization is a primary goal for many WordPress website owners. If this includes you, then you’ll eventually want to integrate PayPal into your site so that you can accept online payments.

PayPal integration can be tricky, depending on the options that you want to have available. You definitely cannot afford to make mistakes when processing transactions that contain sensitive user information, like names, addresses, and credit card numbers. This will eliminate all trust that customers put into your hands.

Jetpack Premium will manage all aspects of Simple Payments for you. In fact, it’s as simple as clicking an option within your WordPress admin dashboard.

3. Enhanced site search

As your site evolves, giving your audience easy and intuitive access to the posts in your archive will become more important. Once you acquire a loyal fanbase, they may want to go back and look at your past posts, in addition to your recent ones.

Delivering an optimized site search experience is another feature that you could pay a website developer to add, but it also comes bundled into a Jetpack Professional plan.

What distinguishes Jetpack’s Elasticsearch-powered search? It delivers instant, more relevant results to your users, and indexing is completed in real-time, meaning that your site’s search index will update within minutes of any site changes. It’s important to note that this tool is only available with Professional plan subscriptions.

4. Priority Support

Approaching your website with a DIY mindset comes with a lot of benefits, but there can also be drawbacks, such as feeling helpless or overwhelmed if you can’t figure out how to resolve an issue.

Access to timely, one-on-one technical support is one of the most important, underrated benefits of hiring a website developer. But, what if you could get that kind of support without paying those kinds of prices? This is another way that Jetpack can potentially save you thousands of dollars.

With Jetpack’s Priority Support features, Personal plan users will have access to the help they need, including support for the theme options, PayPal payments, and enhanced site search features mentioned above. If you want even more robust support, consider Jetpack Premium or Professional plans, which both include one-on-one concierge setup services.

Everything you need to DIY

The four features included above are just the tip of the iceberg. With Jetpack, both novice and experienced site owners are equipped to create beautiful, functional websites without relying on a third party.

As a DIY site owner, are there other Jetpack features that you’ve found useful? Comment below and let us know!

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Take Payments Easily with Jetpack’s Simple Payment Button

No matter what you use your Jetpack-powered site for, you want it to be successful — and profitable. But making money from your site has traditionally been a challenge if you don’t have the time to set up an online store.

Well, now it’s easier to take payments for your products, services, or charity. Starting today, Jetpack Premium and Professional customers can add a Simple Payment Button to any post or page, and start taking payments with PayPal in just a few clicks.

Add a Simple Payment Button to any post or page in a few quick steps.

To add a Simple Payment Button to your site, you’ll first need to add or edit a post or page in the WordPress.com Visual Editor. Click the drop-down arrow on the left, then choose Add Payment Button.

On the new screen that appears, you’ll be asked to add details for what you’re selling, an image (if you choose to include one), price and preferred currency, and finally the email address for your PayPal account (where the money will be sent).

You can add as much or as little information as you like here — it all depends on what you’re selling.

You can also allow customers to purchase more than one of this product — for example, if you’re selling handmade goods or food. Just toggle on Allow people to buy more than one item at a time to make it happen.

When you’re finished, click Insert and the button will appear on your post or page. Don’t forget to save your changes!

Customers can use Simple Payment Buttons with a credit card, debit card, or their PayPal balance. They don’t have to have PayPal to pay you — however, you will need an account to have your payments deposited into your bank account. Sign up here to get started.

You can use Simple Payment Buttons for anything you like: to sell physical products, accept donations for a charity, or take payments for appointments online. You can also add multiple buttons to a single post or page, or use the same button in multiple locations.

To learn more about adding, customizing, or accepting payments with Simple Payment Buttons, take a look at this support article.

We look forward to seeing how you use these payment buttons to make your site more profitable. Happy selling!

Simple Payment Buttons are available to Jetpack Premium and Professional plan customers. Upgrade now to start taking payments in just a few clicks.

Posted in Features | Tagged , , , | 86 Comments

Now Accepting PayPal

We are happy to announce that we are now accepting payment for Jetpack’s premium services via PayPal.

To use the new payment method just click the “or use PayPal” link on the bottom right of the checkout screen as shown below.

paypal

As always, questions and feedback are very welcome. Just drop us a comment here or contact us directly.

Pro Tip: Personal plan customers benefit from priority support and faster assistance.

Posted in Features | Tagged , | 4 Comments
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