Why You Should Use Lazy Images

Speed Up Your Jetpack Site with Lazy Loading Images

When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.

However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.

According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.

Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.

This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.

Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.

Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images

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Understanding Your Site Visitors With Jetpack Stats

After you establish a blogging routine, diving into site stats is a great way to understand how your visitors spend their time on your site and what content they find interesting. With Jetpack Site Stats, you can monitor how your visitors find your site and discover ways to better serve them with relevant blog posts.

Let’s take a closer look at the importance of monitoring your site’s statistics, how Jetpack can help you do so, and the process of using stats to attract more site visitors.

Continue reading → Understanding Your Site Visitors With Jetpack Stats

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11 Ways to Give Your WordPress Site a Spring Cleaning

Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.

But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.

Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.

Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning

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Jetpack 5.8. Advanced Search and lazy loading

Improve Your SEO with Sitemaps

Embarking on a new WordPress project is incredibly exciting. You’re probably full of ideas for your site and what you hope it will achieve. You may even have content or products for an online store ready to go.

It’s tempting to only focus on the creative side of things, or the business aspects of building a site. But there are some equally important technical tasks that you should spend some time fine-tuning, and one of those is building a sitemap.

In this post, you’ll learn what a sitemap is, why you need one, and how to create it. Most importantly, you’ll learn how Jetpack does a lot of the heaving lifting for you!

Continue reading → Improve Your SEO with Sitemaps

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SEO and image load time

How Your Images Affect Your Site Speed and SEO

Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.

Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.

In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.

Continue reading → How Your Images Affect Your Site Speed and SEO

Posted in Search Engine Optimization | Tagged , , , , , , | 16 Comments
Jetpack user engagement

3 Tips to Increase Your Site’s Traffic and Engagement

Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.

Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.

So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.

Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement

Posted in Search Engine Optimization, Tips & Tricks | Tagged , , , , , | 8 Comments

How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

Continue reading → How To Create Content That Keeps Your Readers Coming Back

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Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

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5 Minutes to Better WordPress SEO with Jetpack

Bringing traffic to your website isn’t as easy as waiting around for the right people to show up. To get them to come to you, you need to make sure your site shows up in the places they’re looking — like search engines.

Search engine optimization (SEO) is a technical term for tactics that you can use to attract more readers, clients, or customers from search engines. SEO is usually thought of as a complicated, time-consuming series of tasks, but with the right tools it’s well within your reach.

With Jetpack, you can optimize your WordPress site for search engines… and do it in less time than it takes to brew a cup of coffee. Here’s how.

Continue reading → 5 Minutes to Better WordPress SEO with Jetpack

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Learn Why Jetpack is the Ideal Solution for Small Businesses (And Get Your Exclusive #SmallBusinessWeek Discount)

There’s a reason millions of small businesses use Jetpack for their WordPress sites.

Actually there’s five reasons.

As part of #SmallBusinessWeek we’re highlighting the features and benefits Jetpack brings to small business. Read on to learn about them or scroll to the bottom for the discount code!

featured-image-smallbiz

Reason #1: Free, Elegant, and Professional Designs

Whether you run a bookstore, cafe, restaurant, consulting firm, or are a freelancer, choosing a site design can be the hardest — and most expensive — first step.

Jetpack provides 165 free, professionally designed WordPress themes that you can then customize with Jetpack’s own design tools. Most small business owners find this is an easier way to get started than purchasing expensive themes and then hiring a designer or developer.

Read more about Jetpack’s free themes…


Reason #2: Cost-Effective and Affordable

The majority of Jetpack’s features are free. That’s already a great starting point for any business, especially since all our free features include most of what a typical website needs likes stats, related posts, an image CDN (saving you hosting costs), sharing tools, and email subscriptions.

And our paid plans start from an affordable $39 per year: less than 11 cents a day.

Read more about Jetpack’s cost-effectiveness…


Reason #3: Bulletproof Security

If you’re like most small business owners you don’t have the time — or the expertise — to be taking backups and auditing your site daily for hackers, malware, and spam.

Our free security tools — including brute force attack protection and uptime monitoring — make sure you never miss out on traffic and business leads because your site is hacked or being overrun by spam.

Our paid plans provide expert security support, automated backups (so if your site goes down you can get back up and running quickly), and security scanning to identify hacks and intrusions.

Read more about Jetpack’s security services…


Reason #4: SEO and Marketing Tools

Out-of-the-box and for free Jetpack gets you going with making sure your site has a sitemap so that Google can list your site accurately. You also get social media sharing tools, automatic promotion to Facebook, Twitter and other sites, email subscriptions, and related posts so that readers stick around your site for longer.

The main benefit most of our business users see here is not requiring a multitude of plugins to achieve these simple things and, just as importantly, not having to pay for them.

Read more about Jetpack’s marketing tools…


Reason #5: World-Class Support

If you asked our customers what they rave about, most of them will mention our support. At last count we have thirty WordPress experts all over the globe ready to provide assistance — even to free users.

Paying customers get priority which, when you compare the $39 minimum yearly cost to what a developer might charge, is significantly more affordable.

Read more about Jetpack’s support…


Bonus Reason #6: Exclusive Discount

Just for this #SmallBusinessWeek, in celebration of all the small businesses that keep the world turning, we’re offering a 20% one-time discount on all our paid subscriptions.

Just use the code SMALLBIZ at checkout.

And of course, if you have any questions, please don’t hesitate to contact us.

Next Steps: Compare plans and choose the right one for your site.

Posted in Small Business | Tagged , , , , , | 5 Comments
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