How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

Continue reading → How To Create Content That Keeps Your Readers Coming Back

Posted in Tips & Tricks | Tagged , , , , , , , , , , | 6 Comments

Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

Screen Shot 2017-08-16 at 10.46.45 PM

To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

Screen Shot 2017-08-16 at 10.44.49 PM.png

Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

Screen Shot 2017-08-16 at 10.51.18 PMScreen Shot 2017-08-16 at 10.50.32 PM

Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

Screen Shot 2017-07-28 at 1.35.13 PM

Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

Posted in Tips & Tricks | Tagged , , , , , , , , , , , , , | 5 Comments

5 Minutes to Better WordPress SEO with Jetpack

Bringing traffic to your website isn’t as easy as waiting around for the right people to show up. To get them to come to you, you need to make sure your site shows up in the places they’re looking — like search engines.

Search engine optimization (SEO) is a technical term for tactics that you can use to attract more readers, clients, or customers from search engines. SEO is usually thought of as a complicated, time-consuming series of tasks, but with the right tools it’s well within your reach.

With Jetpack, you can optimize your WordPress site for search engines… and do it in less time than it takes to brew a cup of coffee. Here’s how.

Continue reading → 5 Minutes to Better WordPress SEO with Jetpack

Posted in Tips & Tricks | Tagged , , , , | 5 Comments

Learn Why Jetpack is the Ideal Solution for Small Businesses (And Get Your Exclusive #SmallBusinessWeek Discount)

There’s a reason millions of small businesses use Jetpack for their WordPress sites.

Actually there’s five reasons.

As part of #SmallBusinessWeek we’re highlighting the features and benefits Jetpack brings to small business. Read on to learn about them or scroll to the bottom for the discount code!

featured-image-smallbiz

Reason #1: Free, Elegant, and Professional Designs

Whether you run a bookstore, cafe, restaurant, consulting firm, or are a freelancer, choosing a site design can be the hardest — and most expensive — first step.

Jetpack provides 165 free, professionally designed WordPress themes that you can then customize with Jetpack’s own design tools. Most small business owners find this is an easier way to get started than purchasing expensive themes and then hiring a designer or developer.

Read more about Jetpack’s free themes…


Reason #2: Cost-Effective and Affordable

The majority of Jetpack’s features are free. That’s already a great starting point for any business, especially since all our free features include most of what a typical website needs likes stats, related posts, an image CDN (saving you hosting costs), sharing tools, and email subscriptions.

And our paid plans start from an affordable $39 per year: less than 11 cents a day.

Read more about Jetpack’s cost-effectiveness…


Reason #3: Bulletproof Security

If you’re like most small business owners you don’t have the time — or the expertise — to be taking backups and auditing your site daily for hackers, malware, and spam.

Our free security tools — including brute force attack protection and uptime monitoring — make sure you never miss out on traffic and business leads because your site is hacked or being overrun by spam.

Our paid plans provide expert security support, automated backups (so if your site goes down you can get back up and running quickly), and security scanning to identify hacks and intrusions.

Read more about Jetpack’s security services…


Reason #4: SEO and Marketing Tools

Out-of-the-box and for free Jetpack gets you going with making sure your site has a sitemap so that Google can list your site accurately. You also get social media sharing tools, automatic promotion to Facebook, Twitter and other sites, email subscriptions, and related posts so that readers stick around your site for longer.

The main benefit most of our business users see here is not requiring a multitude of plugins to achieve these simple things and, just as importantly, not having to pay for them.

Read more about Jetpack’s marketing tools…


Reason #5: World-Class Support

If you asked our customers what they rave about, most of them will mention our support. At last count we have thirty WordPress experts all over the globe ready to provide assistance — even to free users.

Paying customers get priority which, when you compare the $39 minimum yearly cost to what a developer might charge, is significantly more affordable.

Read more about Jetpack’s support…


Bonus Reason #6: Exclusive Discount

Just for this #SmallBusinessWeek, in celebration of all the small businesses that keep the world turning, we’re offering a 20% one-time discount on all our paid subscriptions.

Just use the code SMALLBIZ at checkout.

And of course, if you have any questions, please don’t hesitate to contact us.

Next Steps: Compare plans and choose the right one for your site.

Posted in small business | Tagged , , , , , | 5 Comments

Jetpack 4.4: New SEO Tools, Sidebar Widgets, and Personal Plans

Jetpack 4.4 has now been released which includes a ton of improvements, bug fixes, and a few new features for both free and paid users.

New Features

For our Jetpack Professional subscribers, we’ve also added a brand new feature: SEO Tools to help you optimize your site for search engines and social media.

We’ve also added two new sidebar widgets:

  • Google Translate” which allows users to translate your site into their own language, and
  • My Community” where you can see who recently interacted with your site.

Also new in Jetpack 4.4 is Pinterest embed support. Now, you can easily embed your Pinterest profile, boards, or individual pins simply by pasting the links into any post or page. Here’s an example of an embedded board:

Code, Speed, and Infrastructure Improvements

We’ve added a number of new unit tests to improve our development and release process, new API endpoints to allow better management of themes and plugins, and twelve new filters to make Jetpack more extensible.

We’ve also made progress on one of the biggest issues facing Jetpack users: site domain name changes. Jetpack 4.4 makes great improvements in easing some of those difficulties with the new Safe Mode feature. This will help with users who work a lot with staging sites, development, and even users who simply want to change the domain for their site.

Other improvements include replacing many of the screenshots throughout the plugin with SVGs in order to make the overall file size smaller and Photon is now using HTTPS by default.

New Personal Plan

New in Jetpack 4.4 is a brand-new Personal plan that provides site backups with unlimited storage and spam filtering. Now, you can have peace of mind knowing that your personal site is safe in our hands with the same quality of service that our Professional and Premium plans offer, but at much lower price.

Full Changelog and Thanks

If you’d like to learn more about these releases and the other changes brought to Jetpack, you can check the full changelog here.

We hope you’ll love the new Jetpack features and improvements! Install it on your site or upgrade your current version today and let us know what you think. As always, your feedback is extremely important to us and you can send it directly through our Support contact form.

Thank you for helping us continue to improve Jetpack, and a special thank you to our contributors:

Adam Heckler, Antti Koskinen, Alex Mills, Andrei Lupu, Andrew Duthie, Andrew dela Serna, Artur Piszek, Brandon Hubbard, Brandon Kraft, catchmyfame, Chase Livingston, Christopher Finke, Dan Walmsley, Derek Smart, Drew Butler, Elio Rivero, Enej Bajgoric, Eric Binnion, George Stephanis, Igor Zinovyev, Jeff Golenski, Jeremy Herve, Jesse Friedman, Josh Betz, karpad3, Kelly Dwan, Lance Willett, Mathilde Sahuguet, Marin Atanasov, Marko Andrijasevic, Michael Arestad, Miguel Lezama, Nikolay Yordanov, Oliver Juhas, Oscar Lopez, Rich Collier, Richard Muscat, Rocco Tripaldi, Ryan Kanner, Sam Hotchkiss, Simon Wheatley, Steve Seear, Timmy Crawford, Valerie Kalantyrski, Vuk Vuković, Xiao Yu, Will Brubaker, Will Kwon, and Yoga Sukma.

Posted in Releases | Tagged , , , , , , , , | 13 Comments

Say Hello to 200 Themes

Jetpack Professional now bundles 200+ Premium WordPress themes,
alongside business class security tools, and marketing automation.