If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for attention on social media channels, how do you stand out?
The answer lies in optimizing your content for social media sharing, and also optimizing your shares to maximize clickthroughs.
Let’s review some tools and techniques to help you do just that.
Continue reading → Tips for Better Social Media Sharing
Whether you want more followers, brand awareness, or increased sales, you need to strengthen your social media presence.
Social media is the bread and butter of small business advertising and blog promotion. It helps you connect to and interact with others on a personal level by sharing posts and starting conversations.
Because of social media’s increasingly important role, Jetpack offers various tools to help you reach more people across those social networks. From sharing buttons, to social media widgets that can be directly inserted into headers or sidebars, these features — along with a smart social media strategy — will attract new customers, and keep your existing fans coming back for more.
Want to learn how to grow your social presence with Jetpack? Keep reading!
Continue reading → Make Your Site More Social with Jetpack
Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.
Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.
So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.
Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement
Sharing your posts on social media is a great way to ensure your site or blog gets traffic. Our Publicize feature makes it easy to automatically share your new posts on Facebook, Twitter, and other social media networks.
But what about your previously published posts? For posts that are always relevant or valuable to new readers, you may want to share them again — weeks, months, or even years later.
That’s why we’re excited to introduce Re-Publicize, a new feature for our Jetpack Premium and Professional users. Re-Publicize allows you to share previously published posts on social networks — with custom messaging for each service, as well.
This is part of the suite of services Jetpack sites can use on WordPress.com, including the ability to manage your site and plugins, write content, and now re-share your posts. Just go to the Blog Posts section of your site on WordPress.com, select Share, and you’ll see the new sharing menu for reposting to your social accounts:
Then you’re all set!
As a Premium or Professional customer, using Re-Publicize, it is now easier to automatically share existing posts to social media, allowing you to make the most of your content.
We’re excited about this new feature, and we hope you enjoy using it.
You just started a blog and you’re ready to share it with the world. (Welcome to the wonderful world of blogging!)
Lucky for you, you’ve stumbled onto our blog, so hopefully you’ve been given the good advice to install Jetpack. Jetpack is a plugin for WordPress with many features (cough, cough, more than 40) to make your life as a blogger a whole lot easier.
With so many features to explore, where to begin? We’ve got you covered.
If you’re new to blogging (or to Jetpack), activate these five features first.
1. Keep your site safe and secure with Protect.
When you’re new to blogging, the last thing you want is to worry about your site’s security. Breathe easy knowing that your site is secure with Protect.
This feature allows you to protect your site against brute force attacks, which sadly, are becoming more and more of a frequent concern for website owners. By enabling Protect, your site will automatically block unwanted login attempts.
2. Spread the love on social media with Sharing.
Make it super simple for your blog readers to share your posts!
Sharing lets you add buttons to blog posts to give readers the ability to share a post to Facebook, Twitter, Tumblr, Pinterest, and a host of other social media/web services to amplify your message.
3. Keep readers on your website longer with Related Posts.
Help readers better navigate your site by pointing them to related content you know they’ll love based on the blog post they’re currently reading.
Related Posts scans all of your posts, analyzes them, and selects at least three related archived blog posts to showcase underneath or above your post. This helps readers figure out what to read next and keeps them on your site even longer.
4. Be the first to know when your website experienced downtime with Monitor.
Ugh. Dreaded website downtime. It’s never fun when your site goes down. Monitor keeps tabs on your site and alerts you the moment downtime is detected.
Fun fact: Monitor checks your site every five minutes and notifies you as soon as a problem arises. We’ll also email you when your site is back up!
5. Make your blog a beautiful place to visit with Photon.
Photos are an incredibly important piece of the puzzle when it comes to finding success as a blogger. Compelling visuals help keep site visitors interested and engaged.
If you don’t size your photos properly though, you can seriously slow down your site. That’s where Photon comes in handy. Photon is an image acceleration and editing service. What does this mean for you? Less load time on your host and faster image loading for your readers.
Seasoned bloggers, what do you think? Which Jetpack features would you recommend to a new blogger?
Jetpack 4.2.2 addresses an update to Facebook sharing counts and a few bug fixes.
Facebook Sharing Counts
If you use the Jetpack Sharing Buttons, you may have noticed yesterday that any existing sharing counts for Facebook disappeared! This was due to Facebook turning off a feature in their API that we used to grab and display Facebook sharing counts. There’s a great post on WordPress.org that goes into more detail into the problem.
Since it was only a matter of updating the API that we use to pull the sharing count data from Facebook, we wanted to get this out to you as soon as possible!
Other Bug Fixes
Mobile Theme: fixed an issue with the Minileven mobile theme which was preventing it from loading properly.
Theme Compatibility: fixed an issue which caused PHP notices to get logged for users of the Twenty Fourteen theme.
General: added some improvements to Sync performance.
If you want to see the full list of what was updated in this release, you can check out the changelog.
Big thanks to those who contributed to this release:
Andrew Duthie, Daniel Walmsley, Elio Rivero, George Stephanis, Jeremy Herve, Marin Atanasov, Rich Collier, and Sam Hotchkiss.
The new Jetpack introduces improvements for better performance under the hood and to allow you work faster.
Real-Time Widget Customizing
WordPress 4.5 shipped with a new feature, Selective Refresh: if your theme supports it, widgets refresh in the Customizer as you edit them, letting you see changes instantly without refreshing the entire page.
We’ve updated Jetpack widgets to leverage Selective Refresh, and now they’ll update in real time as well!
VideoPress Made Simpler
A new tool lets you edit VideoPress shortcodes right in the Editor, with a fancy new modal window containing key playback options:
Plus, videos placed in the Editor now adjust themselves to your theme’s content width, so you can more accurately see how it will look in your post or page when published.
Use WooCommerce? You just got sharing options for each of your products:
Social icons are now placed under the “Add to cart” button in singular product views, making it easier for customers to share your products with their friends and fans on social media.
First-Time User Support
We’ve done a better job explaining the benefits of Jetpack and connecting it to WordPress.com when the plugin is installed but not yet connected.
We also added handy links to shortcode documentation to convey the types of media you can quickly and safely embed.
Jetpack protect helps safeguard your site against brute-force attacks, and now it’s got more muscle behind it. We’ve updated the code and routines that verify your site is protected to be more efficient. For folks using the Contact Form module, sweeping spam submissions out of your database is now faster.
And there’s more
Custom Content Types: a new CSS class on Testimonial featured images — has-testimonial-thumbnail — allows you to customize Jetpack custom post types as you see fit.
Theme Tools: improved schema.org microdata for breadcrumbs gives search engines an easier time knowing what page they are on, and how that page relates to the other pages in your site hierarchy.
Widget Visibility: get granular with your widget display:
Select widgets and specify to show or hide them right from custom post types, in both single and archive views.
We also fixed some issues…
Comments: we fixed a mistake where a comment subscription checkbox appeared on custom post types — despite the fact you couldn’t actually subscribe to those types of comments.
Contact Forms: we fixed a bug where the telephone field (which can only be added manually) rendered incorrectly, breaking some forms in the process.
General: we blocked direct access to the Jetpack_IXR_Client class which caused fatal PHP errors in some server setups.
Shortcodes: we removed the frameborder attribute in the YouTube embed code. It was deprecated in HTML 5. Unminified responsive-videos.min.js in order to address a false positive virus alert in ClamAV. Expect it to be re-minified in 4.0.1 once we resolve the issue with ClamAV.
Thanks to everyone who contributed to 4.0:
Alex Kirk, Barry Abrahamson, Bernhard Reiter, Biser Perchinkov, Brando Meniconi, Brandon Hubbard, Brandon Kraft, Christopher Finke, Dan Walmsley, Derek Smart, Drew Butler, Elio Rivero, Enej Bajgoric, George Stephanis, Igor Zinovyev, Ivan Kristianto, Jeff Golenski, Jeremy Herve, Jesse Friedman, Joey Kudish, Lance Willett, Matt Wiebe, Michael Cain, Miguel Lezama, Mohammad Jangda, Patrick Rauland, Philip John, Richard Muscat, RC Lations, Rocco Tripaldi, Sam Hotchkiss, Tammie Lister, Thomas Guillot, Weston Ruter.
Update April 21, 2016
We’ve released 4.0.2 that fixes a fatal error that was caused by Jetpack not being able to find a library directory.
With the release of Jetpack 3.9, we’re introducing a brand new module, as well as a lot of improvements for several existing Jetpack modules.
Jetpack’s new Sitemaps Module
Jetpack already includes features like Subscriptions and Publicize, to let your readers know whenever you publish a new post on your site. You can now let Search Engines know, too!
What are sitemaps? Sitemaps are files that list each post and page that should be indexed by search engines like Google or Bing.
Once this new module is activated, two sitemaps will be created: a generic sitemap, available at yoursitename.com/sitemap.xml, as well as a News Sitemap, available at yoursitename.com/news-sitemap.xml. The News sitemap is useful if you want your posts to appear in Google News.
Now that Skype offers a Skype button, we’ve added it to Jetpack’s Sharing module. To add it to your site, head over to Settings > Sharing in your dashboard, and drag the new Skype button to your list of sharing buttons.
Social Menu is a new tool that is available for all theme developers. It allows site owners to create a new menu location which is used to display links to Social Media Profiles.
To learn how to add Social Menu support to your theme, you can follow the instructions on our support page.
This release also adds its fair share of improvements to existing modules, as well as bug fixes:
Added new options to allow management of users on your site directly from WordPress.com or from the WordPress.com Desktop app.
Made several changes to Photon to improve compatibility with WordPress 4.4. Custom image sizes are handled better now and all responsive image sizes will be properly displayed when using the Photon module.
Photon is now enabled by default on sites using HTTPS. You don’t need to use a filter to enjoy Photon on your HTTPS site anymore!
Added support for Wistia oEmbeds.
Fixed some issues with long album and track IDs in the BandCamp shortcode. Also added support for two new parameters: tracks and esig.
Once again, a big thank you to all Jetpack Contributors:
Alex Shiels, Andrew Duthie, Andrew Ozz, Andy Peatling, Biser Perchinkov, Brandon Kraft, Dan Robert, Derek Smart, Dion Hulse, Miguel Polfliet, Eduardo Reveles, Elio Rivero, Eric Binnion, George Stephanis, Hiroshi Urabe, Igor Zinovyev, Jeff Golenski, Jennifer M. Dodd, Jeremy Herve, Jesse Friedman, Joen Asmussen, Joey Kudish, Jonathan Sadowski, Joseph Scott, Justin Shreve, Kat Hagan, Kelly Dwan, Lance Willett, Matt Wiebe, Michael Cain, Miguel Lezama, Rachel Baker, Richard Muscat, Rocco Tripaldi, Sam Hotchkiss, Scott Grant, Steve Seear, Stéphane Boisvert, Takashi Irie, Thomas Guillot, and Xiao Yu.
Jetpack comes with a set of features specifically designed to help you increase your site’s traffic and grow your audience. That is after all the reason we build websites and blogs and write content – for people to see them, read them and enjoy them 🙂
Jetpack helps you tackle this along two fronts: attracting new visitors to our sites and encouraging the existing ones to keep coming back.
Getting more traffic
Its worth mentioning what countless people have said before: writing well-written, useful and targeted content is eighty percent of the job. Neither Jetpack, nor any other plugin, is a silver bullet that can ever be a substitute for that. However, if you’ve got that nailed, these features will help you with the other twenty percent:
Publicize Publicize simply automates what you probably do already: posting your articles directly to Twitter, Facebook, LinkedIn and a few more social networks. Once you set this up (about 5 minutes usually) you can sit back and not worry about this and focus on writing great content while your friends and followers read what you’ve just posted.
The Sharing feature, when enabled, places share buttons at the bottom of your blog posts. This allows (and encourages!) your readers to share your content with their own networks giving you broader reach. Currently we supprt Twitter, Facebook, Reddit, StumbleUpon, Digg, LinkedIn, Google +1, Print, and Email. Additionally you can define your own custom services.
Verifying your website with external services like Google, Bing and Pinterest. This means you will be rated as “safe” by these services (e.g. by getting a “Verified” badge) and gives you to access advanced features (e.g. Webmaster tools).
At WordPress.com we have a service called “Firehose” which is a stream of the public data (public posts, comments, etc.) that flow through WordPress.com as well as Jetpack blogs that enable Enhanced Distribution. The firehose in turn is used by companies and people to display your content at which point they are required to link back to your blog. This means that you get both traffic back to your site as well as building up quality back-links.
Google+ Profile Lastly, when you activate and connect this feature you connect your blog and with your Google+ accounts. Now, displayed below your posts, will be a link back to your Google+ profile, a Google+ follow button and a link will also be added to your Google+ profile allowing Google+ users to find you more easily.
Keep them coming back
The other side of the coin is staying in touch with the visitors who’ve seen and read your content so that they don’t forget about you and come back to see what else you have to say. You may not necessarily want to use all of these of course as it depends a lot on the kind of site or blog you’re running. But because Jetpack makes it easy to turn these on and off some of our users opt to try things one at a time to test out their effect.
Jetpack Comments Comments are a great way of enabling your visitors to join the conversation. It can be a pain for them however to have to creat a new account if its their first time visiting your site. Jetpack Comments enables your visitors to use their existing WordPress.com, Twitter, or Facebook accounts when commenting on your site making it more likely they’ll do so.
RSS is used by millions of people to keep track of blogs they like. When you enable Extra Sidebar Widgets in Jetpack you can show widget that allows you to add links to your blog’s RSS feeds in your sidebar. This makes it easy for your readers to stay updated when you post new content or receive new comments.
Likes Likes allow your readers to show their appreciation for your posts and other published content. They will then be able to review their liked posts from their WordPress.com Reader which will remind them your blog exists and encourage them to come back.
Easily allow any visitor to subscribe to all of your posts via email through a widget in your blog’s sidebar. Every time you publish a new post, WordPress.com will send a notification to all your subscribers. Depending on their preferences this notification will either show up on their WordPress bar (top right) or they will receive an email directly in their inbox.
Example of a comment Push Notification from the WordPress for iOS app
Finally, this last one is for you, the site owner. With Notifications enabled you will be instantly notified when somebody comments on any of your posts or previous comments. This means that you can instantly comment back making your interaction with your readers feel more personal and in real-time.