No matter the size of your online store, the number one way to make customers happy — and increase sales — is to help them find exactly what they want, and find it fast. This is where your search box comes in, leading visitors to the information they’re looking for without having to scroll through layers of categories or menus.
While this is good for your customers, it’s also great for you. Visitors are twice as likely to buy a product if they use search to find what they need, so a good search tool means more conversions and more sales. And quality search results engage shoppers across your whole website, giving them access to alternate products and blog posts to further increase the chance that they’ll end up making a purchase.
The key is to find the right search tool, one that provides relevant, filterable, fast results.
Enter Jetpack Search.
Continue reading → Site Search for WooCommerce: What Customers are Looking For
Have you ever used a new piece of technology and immediately wished you could poke around inside — “How’d they do that?” Us too! Luckily, the open source ethos that informs everything we do means that the guts of the new Jetpack Search are there for the poking.
For a change this big, we also thought it’d be useful to share why we felt large changes to our architecture were necessary in order to improve the search experience.
Continue reading → The New Jetpack Search Architecture
One of WordPress’s biggest benefits is plugins, which let you expand your site’s functionality to meet your exact needs. There are no limits to the type or number of plugins you can install and activate — there are currently thousands available in the WordPress repository.
But with this unlimited flexibility comes responsibility, since each plugin introduces its own set of potential issues, from site slowdowns to crashes. With a little knowledge and a little Jetpack, you can resolve the three most common challenges — or prevent them from happening in the first place.
Continue reading → How to Avoid Common WordPress Plugin Problems with Jetpack
Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.
Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.
In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.
Continue reading → How Your Images Affect Your Site Speed and SEO