3 Tips to Increase Your Site’s Traffic and Engagement

Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.

Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.

So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.

Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement

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How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

Continue reading → How To Create Content That Keeps Your Readers Coming Back

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Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

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Related Content Boosts Traffic for Albuquerque Journal

tyler-green

Tyler Green – Web Developer

Immediately after enabling Jetpack Related Posts, the Albuquerque Journal — a newspaper with 580k paid print subscribers and three million monthly page views — increased traffic by four percent. To uncover some of the hidden benefits of this powerful plugin, I interviewed power user Tyler Green, Data Analyst and Developer at the Journal.

Continue reading → Related Content Boosts Traffic for Albuquerque Journal

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How to boost your traffic with “Related Posts”

Jetpack’s Related Posts feature scans all of the posts on your site (or blog), analyzes them, and shows your visitors other posts with related content that they might be interested in reading once they’re done reading the one that brought them to your site.

Most sites who activate this see an increase in traffic. On this site, Jetpack.me, when we compare pages with and without the feature enabled we see around 79% more visitors clicking through to one other post on the site.

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This data is based on a 6-month traffic comparison between blog posts showing related posts and pages with the feature disabled. Turning on the feature for us in essence means that almost twice as many visitors read something else besides the original post that brought them here.

How does it work?

The related content is automatically generated based on the content of the post and any tags or categories if they exist. Unlike many other related post plugins, we do all the analysis, processing, and serving from our cloud, so there is no additional load on your server. (That’s why many plugins like YARPP or Similar Posts are often banned by web hosts, but Jetpack Related Posts are allowed.)

This is not unlike other Jetpack features like Photon and Stats that rely on our cloud infrastructure for the heavy lifting.

Once its enabled (and if you have more than 10 posts in total on your site) the related posts will show up in a “Related Posts” section just below your main post content, very much like what you can see at the bottom of this post 🙂

How to enable it

First, you need to have Jetpack installed and connected to your WordPress.com account.

Once this is done, go to the Jetpack page in your blog’s dashboard and click the Activate button for Related Posts. You can also customize how the related posts section looks by going to your Settings → Reading page and scrolling down to the options next to “Related posts.”

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