The power of social media is undisputed — it helps you deepen relationships with followers and reach new ones. It also adds another thing to your to-do list.
Whether you use Facebook, Twitter, LinkedIn, or something else, the time it takes to manually post to each one adds up. You’ve probably read blogs or heard experts suggest you automate social media posting to streamline business operations and help you remember to post consistently. Sounds great. But what’s the best way to get started with a WordPress site?
Your site has been online for a while and you’ve built a catalog of content related to your business, but you’re still in need of fresh ideas to keep your audience interested in your brand. The good news is that there are some user-friendly ways to do this using Jetpack’s handy tools.
Today, we’ll share a few website traffic tips that can help you to reach even more people with your online presence.
Continue reading → Grow Your Audience With These Website Traffic Tips
Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.
Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.
So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.
Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement
Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.
If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.
Here are three tips that will help you publish engaging content.
Continue reading → How To Create Content That Keeps Your Readers Coming Back
Immediately after enabling Jetpack Related Posts, the Albuquerque Journal — a newspaper with 580k paid print subscribers and three million monthly page views — increased traffic by four percent. To uncover some of the hidden benefits of this powerful plugin, I interviewed power user Tyler Green, Data Analyst and Developer at the Journal.
Continue reading → Related Content Boosts Traffic for Albuquerque Journal
Jetpack’s Related Posts feature scans all of the posts on your site (or blog), analyzes them, and shows your visitors other posts with related content that they might be interested in reading once they’re done reading the one that brought them to your site.
Most sites who activate this see an increase in traffic. On this site, Jetpack.me, when we compare pages with and without the feature enabled we see around 79% more visitors clicking through to one other post on the site.
This data is based on a 6-month traffic comparison between blog posts showing related posts and pages with the feature disabled. Turning on the feature for us in essence means that almost twice as many visitors read something else besides the original post that brought them here.
How does it work?
The related content is automatically generated based on the content of the post and any tags or categories if they exist. Unlike many other related post plugins, we do all the analysis, processing, and serving from our cloud, so there is no additional load on your server. (That’s why many plugins like YARPP or Similar Posts are often banned by web hosts, but Jetpack Related Posts are allowed.)
This is not unlike other Jetpack features like Photon and Stats that rely on our cloud infrastructure for the heavy lifting.
Once its enabled (and if you have more than 10 posts in total on your site) the related posts will show up in a “Related Posts” section just below your main post content, very much like what you can see at the bottom of this post 🙂
Once this is done, go to the Jetpack page in your blog’s dashboard and click the Activate button for Related Posts. You can also customize how the related posts section looks by going to your Settings → Reading page and scrolling down to the options next to “Related posts.”