Use Related Posts to Decrease Load Times and Improve UX

There are a lot of little details that go into creating a WordPress website. You want to be sure that you’re displaying the right content, including related posts, responses, and comments, so that your website can become a place where your followers get to know you and engage with a wider community.

There are times, however, when sharing too much information can be detrimental to your site goals and its user experience, or UX. By using Jetpack’s Related Posts feature, you can ensure that you’re showing visitors high-value items that attract — and not distract — a growing following.

Today, we’ll teach you how to manage your WordPress website’s related content with Jetpack, and why it’s important to show it in the first place.

Continue reading → Use Related Posts to Decrease Load Times and Improve UX

Posted in Tips & Tricks | Tagged , , , | 3 Comments

Create a Good User Experience with Google Analytics

Creating a good user experience (UX) for people who visit your site is important for a number of reasons. A good UX enhances site accessibility and increases the chances that your visitors will engage with your content in deeper ways by exploring your blog, buying your products, or subscribing to your content.

Sites with strong user experiences may also notice increasing visitor numbers, as visitors will want to return to them. Additionally, SEO experts from Search Engine Land believe that good user experiences can have bigger impacts on search engine rankings.

The importance of good user experience has also grown with the rise of mobile internet browsing. Someone using a small screen doesn’t need a site to look beautiful as much as they need it to be laid out clearly, with an easy process for finding and consuming content.

A site with great UX will offer content that’s clear and readable, has an intuitive navigation system in place, a logical structure, tools such as search, and forms that are easy to use.

So, if you want your site to succeed, you’ll want it to have a good UX. But, how can you measure yours? There are a number of ways to test UX, including feedback, test sessions, and hands-on testing conducted yourself.

In this article, you’ll learn about some of the Jetpack tools you can use to measure the success of your user experience, and identify ways you can make improvements.

Continue reading → Create a Good User Experience with Google Analytics

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Why You Should Use Lazy Images

Speed Up Your Jetpack Site with Lazy Loading Images

When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.

However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.

According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.

Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.

This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.

Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.

Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images

Posted in Search Engine Optimization, Website Design | Tagged , , , | 1 Comment
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