Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos
No one likes a slow site. Most visitors will click away if a page isn’t loading fast enough, and Google actually gives sites lower search engine rankings if they don’t load quickly.
Luckily, there are multiple ways you can improve your site’s speed. Images and videos are the biggest culprits when it comes to slowing down a site, but they can be forced to load faster by using something called a content delivery network (or CDN).
Let’s explore the CDN basics, and how you can use the CDNs that Jetpack provides to speed up your images, your videos, and ultimately your entire site.
Continue reading → Improving Your Site Speed with CDNs
Welcome to Jetpack 4.5, available now for upgrade or installation. We’re starting the year in style with some very exciting additions and improvements that we can’t wait for you to try. This release includes:
- Jetpack Ads (WordAds)
- Brand new VideoPress
- New shortcode support
- More sidebar widgets
- An update to our Terms of Service
Continue reading → Jetpack 4.5: Monetize your site, brand new VideoPress, and many new shortcodes and widgets
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Tagged ads, google docs, Hulu, Kickstarter, Mailchimp, Spotify, UStream, video hosting, video streaming, VideoPress, WordAds