Creating a good user experience (UX) for people who visit your site is important for a number of reasons. A good UX enhances site accessibility and increases the chances that your visitors will engage with your content in deeper ways by exploring your blog, buying your products, or subscribing to your content.
Sites with strong user experiences may also notice increasing visitor numbers, as visitors will want to return to them. Additionally, SEO experts from Search Engine Land believe that good user experiences can have bigger impacts on search engine rankings.
The importance of good user experience has also grown with the rise of mobile internet browsing. Someone using a small screen doesn’t need a site to look beautiful as much as they need it to be laid out clearly, with an easy process for finding and consuming content.
A site with great UX will offer content that’s clear and readable, has an intuitive navigation system in place, a logical structure, tools such as search, and forms that are easy to use.
So, if you want your site to succeed, you’ll want it to have a good UX. But, how can you measure yours? There are a number of ways to test UX, including feedback, test sessions, and hands-on testing conducted yourself.
In this article, you’ll learn about some of the Jetpack tools you can use to measure the success of your user experience, and identify ways you can make improvements.
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