Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos
Let’s talk about website security.
You may be thinking, “I use WordPress, one of the most popular platforms available. I’m sure they’ve got me covered.” And you’re right: the WordPress development team is doing a stellar job employing the latest security techniques to keep your site safe.
However, the software behind WordPress is only one piece of the security puzzle. You also need to consider other parts, like the login page, username, and password for your site. Logins are often the most vulnerable piece of a site’s security armor. If you don’t have a secure login, there isn’t much that WordPress developers or security experts can do for you.
Today, we will explore the ways that you can build a secure login for your site, from using a smart password to some of Jetpack’s security features.
Continue reading → How to Make Your WordPress Login Secure
Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.
Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.
In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.
Continue reading → How Your Images Affect Your Site Speed and SEO
Contact forms are a great way to create and build relationships with your readers and customers. Offering users the chance to connect with you on a personal level shows that you care about growing the relationship, and presents an opportunity to answer their questions.
The more people that fill out your online contact form, the higher your chances are of creating long-lasting relationships. It’s important to figure out how to persuade more visitors to fill out your forms. Making your contact form easy to find and use are the most important considerations, but you shouldn’t stop there.
There are many ways that you can create user-friendly, appealing contact forms. Read on to learn some tips that will help you build stronger relationships with even stronger contact forms.
Continue reading → Ways to Build Relationships with Contact Forms
Manage your site with our free WordPress apps—only with Jetpack.
Imagine that you’re preparing to take your first, well-deserved vacation since launching your website. Running an online business or blog is hard work, and recently your work-life balance hasn’t been, well, balanced.
The problem is that you don’t feel entirely comfortable pulling away. After all, your website has to stay up and running, and you’re not sure how to manage a website without logging in every day. You don’t want site visitors to feel forgotten about if there’s suddenly no new content for them to check out.
Fortunately, Jetpack has the features you need to help you manage your site while you’re out of the office. Read on to learn about preparing your site for an out of office period and how to keep your site running smoothly while you’re off enjoying your vacation.
Continue reading → How to Manage Your Site While You’re Away
Are you a food blogger looking to improve your site and attract new readers?
According to Fine Dining Lovers, there are an estimated 3 million food bloggers. Whether you’re a chef, a foodie, or part of the growing army of professional food writers, you know that blogging about food influences what people eat and how they find recipe or restaurant recommendations.
If you’re a food blogger, your site should show off your content and images. In this post, you’ll learn about the Jetpack features that can help you accomplish this. With a visually appealing and welcoming site, you’ll increase reader engagement and earn a loyal following of food fans.
Let’s get started!
Continue reading → How Jetpack Can Help Food Bloggers Thrive
No one likes a slow site. Most visitors will click away if a page isn’t loading fast enough, and Google actually gives sites lower search engine rankings if they don’t load quickly.
Luckily, there are multiple ways you can improve your site’s speed. Images and videos are the biggest culprits when it comes to slowing down a site, but they can be forced to load faster by using something called a content delivery network (or CDN).
Let’s explore the CDN basics, and how you can use the CDNs that Jetpack provides to speed up your images, your videos, and ultimately your entire site.
Continue reading → Improving Your Site Speed with CDNs
If you’re selling products on your WordPress site with WooCommerce or another ecommerce plugin, you may not yet be aware of the benefits of also using Jetpack. After all, if you already have a lot of extra plugins and extensions, you may be a little wary of adding another.
But there are plenty of reasons to add Jetpack into the mix. With a few smart choices and tweaks to settings, this toolkit can quickly boost your store’s performance, content, and sales — all without adding any extra strain on your server.
Let’s take a look at how some of Jetpack’s features can improve your online store’s product pages, which will help you increase engagement with potential customers and ultimately boost your sales.
Continue reading → How Jetpack Can Improve Your Ecommerce Product Pages
As a photographer, you likely have a portfolio of gorgeous images that dazzle fans and customers. But you need to get those images out there so that everyone can see them.
Building your own WordPress site is a great place to start, and for photographers looking to do even more with their sites, there’s Jetpack. Jetpack will enhance your portfolio with gorgeous, user-friendly photo displays meant to attract new followers and photography fans. It also includes features that help large photos load quickly, which improves user experiences and boosts your search engine ranking.
Today we’re going to look at three specific Jetpack features photographers should use on their website:
- Photon, which enables photos to load quickly.
- Carousel, which displays photos in a full-screen carousel.
- Galleries, which offers options for formatting galleries.
Read on to learn how each one of these options will help your website stand out and draw more attention to your portfolio.
Continue reading → Set Your Photography Website Apart with Jetpack