Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.
Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!
In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.
Continue reading → Email Marketing Tips to Increase Your User Engagement
How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.
You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.
High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.
Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.
Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.
Continue reading → Create High Quality Content with These Free Tools
Photos are a great way to spice up your posts. They draw your readers in, allow them to connect with the story you’re sharing, and increase the overall level of engagement with your site.
But, do you really want to spend time downloading images for your posts and uploading them to your WordPress site? Wouldn’t it be nice if you could store your images in one place so they’re easily accessible?
Thanks to Jetpack’s integration with Google Photos, you can do just that! If you’re already storing your photos or media in Google Photos, Jetpack will now allow you to easily bring them into your self-hosted WordPress site for use in any of your posts or pages.
Today we’re going to show you how to integrate Google Photos with your Jetpack-enabled site, plus share tips for making these images more user-friendly after you’ve added them to a new page.
Continue reading → Use Google Photos to Manage Your WordPress Media
Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.
But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.
Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.
Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning
Your site serves many purposes. Tt’s a place where people can learn about you and your business. It can also operate as an outlet to engage with fans, customers, and sales leads.
Many people rely on social media to interact with site visitors, and a good social media strategy is definitely important. However, social media isn’t always the best method of communication. In some scenarios, using a contact form to build direct relationships with site visitors gives you more control and flexibility.
Let’s take a look at some of the best places to put a contact form, and how to use Jetpack to create custom forms for your site.
Continue reading → Why, Where, and How to Add a Contact Form