Growing your advertising income is an incremental process, one where small decisions can accumulate to make a real difference. One easy way to optimize your site for ads is to keep an up-to-date ads.txt file on your site. What is an ads.txt file, you might ask?
Ads.txt (Authorized Digital Sellers) is a mechanism that enables content owners to declare who is authorized to sell their ad inventory. It’s the formal list of advertising partners you support as a publisher.
If you are a current member of the Jetpack Ads program and you’ve customized the ads.txt file on your site, you may not be reaching your maximum earning potential. Advertising buyers actually block sites that are missing buyers’ ads.txt data, so it’s very important to keep this file current.
To maximize the revenue you’re generating, you can configure Jetpack to control your ads.txt file — that way, the list of approved partners updates automatically, while you save time you can better invest in running your business or creating new content. Here’s how:
Make sure that you’re running the latest version of Jetpack from Dashboard → Updates.
Head to <your-site-url>/ads.txt, and copy the custom entries you find there.
Go to your site’s Ads section at Jetpack → Settings → Traffic, and paste those entries into the Custom ads.txt entries field.
Click the blue Save Settings button at the top of the Ads section when you’re done.
Confirm that there is noads.txt file at the root of your site. If another plugin is trying to manage your ads.txt file, disable the plugin.
It can take up to 24 hours to process your updated ads.txt file. If you run into any problems, please feel free to get in touch.
Interested in joining the Jetpack Ads program and making money from your site? Check out the Premium and Professional plans, which include exclusive access.
Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors.
In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new audience segment.
Let’s take a look at five Google tools that can help cater to your site visitors’ needs, and position you to reach your goals faster.
Continue reading → Try These Five Google Tools for Your Website
There are a lot of little details that go into creating a WordPress website. You want to be sure that you’re displaying the right content, including related posts, responses, and comments, so that your website can become a place where your followers get to know you and engage with a wider community.
There are times, however, when sharing too much information can be detrimental to your site goals and its user experience, or UX. By using Jetpack’s Related Posts feature, you can ensure that you’re showing visitors high-value items that attract — and not distract — a growing following.
Today, we’ll teach you how to manage your WordPress website’s related content with Jetpack, and why it’s important to show it in the first place.
Continue reading → Use Related Posts to Decrease Load Times and Improve UX
From marketing tools and content sharing, to site backups and one-click ads, Jetpack offers numerous features that can automate or streamline many common site processes. Let’s take a closer look at these, starting with the website must-haves!
Continue reading → Save Time with Jetpack’s WordPress Automation Tools
Encouraging people to read your site content is probably one of your goals as a site owner; however, once visitors land on your site, it’s even more important that they stick around long enough to do so.
If you’re noticing a pattern of visitors who view one page on your site and then leave, they likely came to your site and didn’t find what they were looking for, or they had poor experiences. This leads to having a high bounce rate (the percentage of visitors who leave your website after viewing a single page).
If you’re experiencing a high bounce rate, read on to learn how to keep visitors on your site longer.
Continue reading → How to Reduce Your Bounce Rate in Five Steps
A website footer is found at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant resources. Can you recall what’s in your website footer?
Many site owners focus on designing the tops of their websites. After all, it’s what visitors first see when they land on a site. Although it’s very important to design the perfect header and an attractive banner, when it comes to designing the footer, don’t exhaust your creativity. A footer should also serve to accomplish one or more of your specific site goals.
With the knowledge that your site footer might dictate whether a visitor continues interacting with your site or leaving for good, let’s review why a website footer matters, and what goes into creating a compelling one.
Continue reading → Everything You Should Know About a Website Footer
People want results fast. Who has the time to sit around waiting for a site to load? If it takes more than a few seconds, we’ll just find the information we seek from a different, faster site.
With decreasing attention spans and more distractions and information available than ever, it’s vital that site owners improve site speed so that they can increase their page views, keep visitors engaged, and provide fluid user experiences.
Two popular ways of improving site speed are employing Content Delivery Networks (CDNs) to load your site files quickly, and optimizing your website images. Using Jetpack’s built-in Image CDN and Lazy Loading Images can greatly decrease your loading times, but there are other ways to improve site speed and provide a better overall experience for your fans on desktops and mobile devices as well.
Today we’ll be exploring a few of these methods in more detail. Read on for more!
Continue reading → How to Improve Site Speed on Desktops and Mobile Devices
When it comes to website traffic, the more the merrier. Creating an international website to welcome visitors from around the world can result in more brand exposure and, if you have an eCommerce site, a broader customer base.
According to Internet Live Stats, there were nearly 3.5 billion global internet users in 2016. But less than 9 percent of these users were located in the United States.
You can capture a bit of that remaining 91 percent by implementing a few tips to make your WordPress-powered website easier to use, no matter where your site visitors come from. Making your site global-friendly doesn’t need to be a time-consuming or expensive effort. Begin with a few of the suggestions in this post, and you’ll be on your way.
Continue reading → Create an International WordPress Website with These Tips
Your site has been online for a while and you’ve built a catalog of content related to your business, but you’re still in need of fresh ideas to keep your audience interested in your brand. The good news is that there are some user-friendly ways to do this using Jetpack’s handy tools.
Today, we’ll share a few website traffic tips that can help you to reach even more people with your online presence.
Continue reading → Grow Your Audience With These Website Traffic Tips