Increase Your User Engagement with These Email Tips

Email Marketing Tips to Increase Your User Engagement

Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.

Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!

In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.

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Set Up a Simple Payment Button with Jetpack

Set up an Online Payment System With a Simple Payment Button

For many business owners, the incentive for creating a business website comes down to one thing: selling products or services. Typically, this is accomplished through business marketing; however, selling a product or service directly through your website can help as well. For this reason, it’s important to have an online payment system in place.

When many people think of online payment systems, the first thing that comes to mind is a full-blown ecommerce store. While this is certainly a popular option for large businesses, this type of solution can prove to be a bit overwhelming for smaller (or newer) businesses to develop themselves.

Fortunately, Jetpack developed a solution to this problem called the Simple Payment Button.

The Simple Payment Button helps you embed a payment system into your site without needing to set up a full store. This allows your customers to submit their payments with the click of a button, and you’ll receive each payment via your PayPal account.

Unsure of how to get started? Let’s review how to set up an efficient online payment system for your business using the Simple Payment Button.

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Better Social Media Sharing with Jetpack

Tips for Better Social Media Sharing

If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for attention on social media channels, how do you stand out?

The answer lies in optimizing your content for social media sharing, and also optimizing your shares to maximize clickthroughs.

Let’s review some tools and techniques to help you do just that.

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Enhancing the WordPress Author Page with Jetpack

If multiple contributors write for your blog, your readers might want to know more about whoever wrote the articles they’re reading. Additionally, your writers will want to get the recognition they deserve. To satisfy your readers and writers with a single solution, you might want to create a WordPress author page.

A well-crafted WordPress author page allows site contributors to present their credentials and affirms their professional clout, as they can share personal information about their writing experiences and links to their portfolios or past work.

Today, we’ll learn why author pages are beneficial, and how you can use Jetpack to create WordPress author pages that will make your contributors proud to write for you.

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Build a Community with Jetpack and WordPress

3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

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Create High Quality Content with These Free Tools

How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.

You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.

High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.

Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.

Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.

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Use Google Photos to Manage Your WordPress Media

Photos are a great way to spice up your posts. They draw your readers in, allow them to connect with the story you’re sharing, and increase the overall level of engagement with your site.

But, do you really want to spend time downloading images for your posts and uploading them to your WordPress site? Wouldn’t it be nice if you could store your images in one place so they’re easily accessible?

Thanks to Jetpack’s integration with Google Photos, you can do just that! If you’re already storing your photos or media in Google Photos, Jetpack will now allow you to easily bring them into your self-hosted WordPress site for use in any of your posts or pages.

Today we’re going to show you how to integrate Google Photos with your Jetpack-enabled site, plus share tips for making these images more user-friendly after you’ve added them to a new page.

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11 Ways to Give Your WordPress Site a Spring Cleaning

Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.

But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.

Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.

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an illustration of two people having a conversation about a website

Why, Where, and How to Add a Contact Form

Your site serves many purposes. Tt’s a place where people can learn about you and your business. It can also operate as an outlet to engage with fans, customers, and sales leads.

Many people rely on social media to interact with site visitors, and a good social media strategy is definitely important. However, social media isn’t always the best method of communication. In some scenarios, using a contact form to build direct relationships with site visitors gives you more control and flexibility.

Let’s take a look at some of the best places to put a contact form, and how to use Jetpack to create custom forms for your site.

Continue reading → Why, Where, and How to Add a Contact Form

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Illustration of two people talking about a website

Keep Your Readers Engaged with Related Posts

The more that readers enjoy being on your site, the longer they’ll stay. And the longer they stay, the more likely they are to become dedicated readers, subscribers, or customers.

If you’re looking for a way to keep your website visitors engaged for even longer periods of time, Jetpack’s Related Posts feature can help. This feature works by analyzing all of your content and suggesting additional relevant pieces to your readers.

These suggestions are curated automatically, and are based on the article currently being read. And the best part is that Jetpack accomplishes this without affecting your website’s performance.

Websites with this feature activated generally experience increases in the average length of time that each visitor spends on their site. This ultimately results in longer visits, subscriber growth, or even purchases.

Let’s look at exactly how Jetpack’s suggested posts feature works, and how to make the most of it on your own site.

Continue reading → Keep Your Readers Engaged with Related Posts

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