Set Your Photography Website Apart with Jetpack

As a photographer, you likely have a portfolio of gorgeous images that dazzle fans and customers. But you need to get those images out there so that everyone can see them.

Building your own WordPress site is a great place to start, and for photographers looking to do even more with their sites, there’s Jetpack. Jetpack will enhance your portfolio with gorgeous, user-friendly photo displays meant to attract new followers and photography fans. It also includes features that help large photos load quickly, which improves user experiences and boosts your search engine ranking.

Today we’re going to look at three specific Jetpack features photographers should use on their website:

  • Photon, which enables photos to load quickly.
  • Carousel, which displays photos in a full-screen carousel.
  • Galleries, which offers options for formatting galleries.

Read on to learn how each one of these options will help your website stand out and draw more attention to your portfolio.

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Tips for Managing Your Site from Your Mobile Device

Since the advent of the smartphone, it’s rare to find a website that isn’t optimized for use on mobile devices. Managing your website via your phone or tablet, however, is still a fairly new concept.

Managing your site from a mobile device makes running a business more convenient. It’s beneficial for photographers who want to upload photos from their smartphones, bloggers who are inspired by their surroundings on-the-go, ecommerce sellers who want to keep tabs on their site stats, and any other type of website owner.

Let’s take a look at a few ways you can manage your WordPress site from your mobile device, and some tips for getting the most out of your mobile experience with Jetpack.

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Four Jetpack Features Worth Exploring

Even if you’ve been using it for years, you might be unfamiliar with some of Jetpack’s features. With the wide range of capabilities offered, it’s too easy for some of the coolest — and perhaps the most useful — tools to go unnoticed.

Today we’re going to look at four features that are lesser known, but just as powerful as those you might already be familiar with. These features will ultimately enhance your WordPress site in new ways, from improving its design to taking the hassle out of maintenance.

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How Often Should You Back Up Your Site?

Backing up your site can feel daunting. Backups are undoubtedly important: one study found that 60% of small businesses that experience data loss go out of business within six months of the occurrence. But the question is how to minimize costs while keeping your website safe.

Looking for advice online yields plenty of opinions from endless viewpoints. It won’t be long before you begin reading about partial backups, full backups, rotating schedules, and other technical jargon that leaves you feeling confused. It’s easy to get overwhelmed and put off your research for another day.

The good news? You can use online services that were developed specifically to streamline the backup process. Jetpack, for example, offers full backups beginning with the Personal plan, complete with one-click restores and a 30-day archive. But even after you find a service that works for you, you still have to figure out how often your site needs backed up.

Let’s look at how you can find the right frequency for your site backups, including three major items you should consider when making your decision.

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3 Tips to Increase Your Site’s Traffic and Engagement

Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.

Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.

So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.

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Three Small Changes That Will Increase Subscribers

Engaging content keeps your new readers on your site the first time, but it’s up to you to keep them coming back for more. One of the best ways? Encourage them to subscribe to your content.

You might think you need to do something drastic to gain subscriptions, but small changes can have big impact. This is especially true if you’re just starting your site or are new to growing a subscriber base.

Let’s take a look at how you can earn more subscribers with three small but effective changes to your site.

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How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

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Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

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Why Every Site Should Have Backups

Every single site is different: different designs, different content, different objectives and goals. But there’s one thing that is true for all of them: they need to be online! Whatever your site’s goals, you’ll only meet them if your website is accessible and running smoothly.

Almost every day, we hear from customers who use our backup service because they’ve experienced an outage in the past. They don’t want to repeat the experience of scrambling to rebuild their site again from bits and pieces of old backups, internet archives, and memory.

In hindsight, everyone says that what they should have done is invest in a backup service right away — because every site, no matter its size, design, or goals, needs to be backed up.

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5 Minutes to Better WordPress SEO with Jetpack

Bringing traffic to your website isn’t as easy as waiting around for the right people to show up. To get them to come to you, you need to make sure your site shows up in the places they’re looking — like search engines.

Search engine optimization (SEO) is a technical term for tactics that you can use to attract more readers, clients, or customers from search engines. SEO is usually thought of as a complicated, time-consuming series of tasks, but with the right tools it’s well within your reach.

With Jetpack, you can optimize your WordPress site for search engines… and do it in less time than it takes to brew a cup of coffee. Here’s how.

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