Meet Jetpack: Ryan

Our dedicated team of Happiness Engineers is one of the best reasons to jump into Jetpack. With direct access to a global team of WordPress experts, our customers know that they’ll always have the help they need to get things up and running smoothly.

These folks are smart — really smart. Any chance to pick their brains about all things related to WordPress and Jetpack is a great opportunity to learn something new! We recently caught up with Ryan, a longtime team member and passionate WordPress enthusiast, who has some interesting advice for the millions of folks building their online presence with WordPress.


It’s no secret that you know a lot about WordPress. How did you first get involved with the software?

I’ve been using WordPress since 2008 or so. Back then, I was working at a small company building websites for local businesses. As website requests got more complex, we had to find a way to serve our clients that didn’t require hand-coding sites from scratch. Luckily, I discovered WordPress and have been learning more about it ever since. It’s been really cool too see how much the platform has grown and matured over the years!

What does a typical day look like for you on the Jetpack team?

Most days, I’m working with our customers, doing my best to ensure they have the best possible experience with Jetpack. That might mean troubleshooting an issue, offering advice on how to best use Jetpack, or providing instructions on how to accomplish something they’d like to do on their site.

I’m also regularly working with and communicating with my teammates. We help each other investigate issues, share feedback, and discuss how we can keep improving our service. And we have a healthy amount of social chatter, too. The regular debate on the proper spelling of color/colour with some of my international teammates always gives me a laugh.

What are some of the biggest challenges in supporting our enormous — and awesome — community of customers?

You captured part of my response right in your question – the size of our community certainly brings some logistical challenges. We pride ourselves on providing hands-on support and we strive to help everyone that contacts us as thoroughly we can. That approach, combined with our volume of users, means we have to learn our products inside and out, so we can provide accurate and efficient help. It’s not the worst problem to have — we love working with users! — but it certainly keeps us busy 🙂

In your years of supporting Jetpack customers, what common missteps have you seen?

I find that a lot of folks don’t realize all the benefits that Jetpack can provide for a website. From backups and security, to our site accelerator and performance-related tools, I find newcomers and veterans alike are often surprised to learn about a feature they hadn’t known exists. My advice would be to explore — check out all of the features and give them a try on your site!

Beyond newcomers, what advice would you give the WordPress users running Jetpack on their sites?

You don’t have to go it alone! There’s a team of people, myself included, who are more than happy to help, whether you have a question about Jetpack or a suggestion you’d like to share with us. Don’t be afraid to give us a shout; it’s what we’re here for.

What’s your favorite memory of working here over the years?

Oh man, it’s hard to name just one. I’ve gotten to work on some very interesting sites. I get to work with an incredible team. And every day, I get to help people work towards their publishing goals. If I have to choose just one, I’d say that my favorite part is working with our customers and getting to hear their feedback. The kind words and positive feedback are always really nice to hear. And the constructive feedback and suggestions help us improve our products and our service.


We’ll be back soon with another opportunity to get to know the folks behind Jetpack. In the meantime, subscribe to our blog for updates on everything Jetpack and tips for securing and growing your site, delivered straight to your inbox.

Posted in Learn, Meet Jetpack, Tips & Tricks | 2 Comments

How Jetpack Ads Members Can Increase Their Earnings With ads.txt

Growing your advertising income is an incremental process, one where small decisions can accumulate to make a real difference. One easy way to optimize your site for ads is to keep an up-to-date ads.txt file on your site. What is an ads.txt file, you might ask?

Ads.txt (Authorized Digital Sellers) is a mechanism that enables content owners to declare who is authorized to sell their ad inventory. It’s the formal list of advertising partners you support as a publisher.

If you are a current member of the Jetpack Ads program and you’ve customized the ads.txt file on your site, you may not be reaching your maximum earning potential. Advertising buyers actually block sites that are missing buyers’ ads.txt data, so it’s very important to keep this file current.

To maximize the revenue you’re generating, you can configure Jetpack to control your ads.txt file — that way, the list of approved partners updates automatically, while you save time you can better invest in running your business or creating new content. Here’s how:

  1. Make sure that you’re running the latest version of Jetpack from Dashboard → Updates.
  2. Head to <your-site-url>/ads.txt, and copy the custom entries you find there.
  3. Go to your site’s Ads section at Jetpack → Settings → Traffic, and paste those entries into the Custom ads.txt entries field.
  4. Click the blue Save Settings button at the top of the Ads section when you’re done.
  5. Confirm that there is no ads.txt file at the root of your site. If another plugin is trying to manage your ads.txt file, disable the plugin.

Here is a short video demonstration of this process.

It can take up to 24 hours to process your updated ads.txt file. If you run into any problems, please feel free to get in touch.

Interested in joining the Jetpack Ads program and making money from your site? Check out the Premium and Professional plans, which include exclusive access.

Posted in Features, Tips & Tricks, WordAds | 2 Comments

Streamline Your Donation Process With a Simple Payment Button

Running and maintaining a nonprofit website or blog is hard work. Sometimes, it can even leave you feeling like your labor of love is going unrecognized.

If you find yourself in this situation, you likely want to see some kind of return on your investment and time.

Today, we’ll review whether requesting donations on your site with a Simple Payment Button is appropriate for your situation, and how Jetpack can support your efforts if this is the case.

Continue reading → Streamline Your Donation Process With a Simple Payment Button

Posted in Tips & Tricks | Tagged , , , , | Comments Off on Streamline Your Donation Process With a Simple Payment Button

Try These Five Google Tools for Your Website

Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors.

In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new audience segment.

Let’s take a look at five Google tools that can help cater to your site visitors’ needs, and position you to reach your goals faster.

Continue reading → Try These Five Google Tools for Your Website

Posted in Tips & Tricks | Tagged , , , | 3 Comments

Use Related Posts to Decrease Load Times and Improve UX

There are a lot of little details that go into creating a WordPress website. You want to be sure that you’re displaying the right content, including related posts, responses, and comments, so that your website can become a place where your followers get to know you and engage with a wider community.

There are times, however, when sharing too much information can be detrimental to your site goals and its user experience, or UX. By using Jetpack’s Related Posts feature, you can ensure that you’re showing visitors high-value items that attract — and not distract — a growing following.

Today, we’ll teach you how to manage your WordPress website’s related content with Jetpack, and why it’s important to show it in the first place.

Continue reading → Use Related Posts to Decrease Load Times and Improve UX

Posted in Tips & Tricks | Tagged , , , | 3 Comments
Better Social Media Sharing with Jetpack

Save Time with Jetpack’s WordPress Automation Tools

Automating your WordPress website’s features can be a real time-saver. The time that website automation saves you can be put back into other site projects, such as increasing the size of your audience or building a strong social media presence.

From marketing tools and content sharing, to site backups and one-click ads, Jetpack offers numerous features that can automate or streamline many common site processes. Let’s take a closer look at these, starting with the website must-haves!

Continue reading → Save Time with Jetpack’s WordPress Automation Tools

Posted in Tips & Tricks | Tagged , , , , | 7 Comments

How to Reduce Your Bounce Rate in Five Steps

Encouraging people to read your site content is probably one of your goals as a site owner; however, once visitors land on your site, it’s even more important that they stick around long enough to do so.

If you’re noticing a pattern of visitors who view one page on your site and then leave, they likely came to your site and didn’t find what they were looking for, or they had poor experiences. This leads to having a high bounce rate (the percentage of visitors who leave your website after viewing a single page).

If you’re experiencing a high bounce rate, read on to learn how to keep visitors on your site longer.

Continue reading → How to Reduce Your Bounce Rate in Five Steps

Posted in Tips & Tricks | Tagged , | 24 Comments

Everything You Should Know About a Website Footer

A website footer is found at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant resources. Can you recall what’s in your website footer?

Many site owners focus on designing the tops of their websites. After all, it’s what visitors first see when they land on a site. Although it’s very important to design the perfect header and an attractive banner, when it comes to designing the footer, don’t exhaust your creativity. A footer should also serve to accomplish one or more of your specific site goals.

With the knowledge that your site footer might dictate whether a visitor continues interacting with your site or leaving for good, let’s review why a website footer matters, and what goes into creating a compelling one.

Continue reading → Everything You Should Know About a Website Footer

Posted in Tips & Tricks | Tagged , , | 4 Comments

How to Improve Site Speed on Desktops and Mobile Devices

People want results fast. Who has the time to sit around waiting for a site to load? If it takes more than a few seconds, we’ll just find the information we seek from a different, faster site.

With decreasing attention spans and more distractions and information available than ever, it’s vital that site owners improve site speed so that they can increase their page views, keep visitors engaged, and provide fluid user experiences.

Two popular ways of improving site speed are employing Content Delivery Networks (CDNs) to load your site files quickly, and optimizing your website images. Using Jetpack’s built-in Image CDN and Lazy Loading Images can greatly decrease your loading times, but there are other ways to improve site speed and provide a better overall experience for your fans on desktops and mobile devices as well.

Today we’ll be exploring a few of these methods in more detail. Read on for more!

Continue reading → How to Improve Site Speed on Desktops and Mobile Devices

Posted in Tips & Tricks | Tagged , , , , | 2 Comments

Create an International WordPress Website with These Tips

When it comes to website traffic, the more the merrier. Creating an international website to welcome visitors from around the world can result in more brand exposure and, if you have an eCommerce site, a broader customer base.

According to Internet Live Stats, there were nearly 3.5 billion global internet users in 2016. But less than 9 percent of these users were located in the United States.

You can capture a bit of that remaining 91 percent by implementing a few tips to make your WordPress-powered website easier to use, no matter where your site visitors come from. Making your site global-friendly doesn’t need to be a time-consuming or expensive effort. Begin with a few of the suggestions in this post, and you’ll be on your way.

Continue reading → Create an International WordPress Website with These Tips

Posted in Tips & Tricks | Tagged , , | 1 Comment
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