Three Small Changes That Will Increase Subscribers

Engaging content keeps your new readers on your site the first time, but it’s up to you to keep them coming back for more. One of the best ways? Encourage them to subscribe to your content.

You might think you need to do something drastic to gain subscriptions, but small changes can have big impact. This is especially true if you’re just starting your site or are new to growing a subscriber base.

Let’s take a look at how you can earn more subscribers with three small but effective changes to your site.

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How To Create Content That Keeps Your Readers Coming Back

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

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Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

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Why Every Site Should Have Backups

Every single site is different: different designs, different content, different objectives and goals. But there’s one thing that is true for all of them: they need to be online! Whatever your site’s goals, you’ll only meet them if your website is accessible and running smoothly.

Almost every day, we hear from customers who use our backup service because they’ve experienced an outage in the past. They don’t want to repeat the experience of scrambling to rebuild their site again from bits and pieces of old backups, internet archives, and memory.

In hindsight, everyone says that what they should have done is invest in a backup service right away — because every site, no matter its size, design, or goals, needs to be backed up.

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5 Minutes to Better WordPress SEO with Jetpack

Bringing traffic to your website isn’t as easy as waiting around for the right people to show up. To get them to come to you, you need to make sure your site shows up in the places they’re looking — like search engines.

Search engine optimization (SEO) is a technical term for tactics that you can use to attract more readers, clients, or customers from search engines. SEO is usually thought of as a complicated, time-consuming series of tasks, but with the right tools it’s well within your reach.

With Jetpack, you can optimize your WordPress site for search engines… and do it in less time than it takes to brew a cup of coffee. Here’s how.

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Hook of the Month: Customize Related Posts

Jetpack’s Related Posts module is a simple and easy way to add contextual posts your visitors might be interested in when they reach the end of a post on your website. To use this feature, go to your site’s Jetpack settings and enable the module. All the magic happens behind the scenes, on the WordPress.com cloud: Jetpack’s natural language search engine scans all of your posts, analyzes all their content based on several factors, and returns a list of related posts for each one of your posts.

Now that Jetpack has worked its magic1, let’s discover how to customize those related posts or how to customize their display on your site.

Related Cats

Use filters to customize how Related Posts are displayed on your site

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Announcing: developer.jetpack.com

Do you use hooks to customize Jetpack’s default behaviour? Are you a fan of our Hook of the Month series? Then you’ll love our new code reference!

Jetpack for developers

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Hook of the Month: Customize Modules, Shortcodes, and Widgets

Whether you’re a blogger, a business owner, or a developer – Jetpack comes with many different features you can use to build your site, write your posts, and promote them. However, you may not use all of these features. This month, we’ll discover how to use filters to customize the list of features added by Jetpack.

Photo: Andrewfhart / Flickr

Photo: Andrewfhart / Flickr

Use filters to customize the Jetpack features available on your site

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Benefits of Jetpack Manage

Whether you’re a developer managing multiples client sites or you only post to a personal blog, Jetpack Manage unlocks a ton of awesome features to help you stay on top of your site. These are just a few of my favorite parts of Jetpack Manage — tools that are valuable no matter how many sites you have:

Before reading on, set up Jetpack Manage to get the most out of these tips!

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Posted in Features, Tips & Tricks, Uncategorized | 3 Comments

Hook of the Month: Customizing Sharing Buttons

Jetpack’s sharing buttons look good, are simple to use, and include several hooks allowing you to customize every single aspect of the module. Let’s learn to use some of these hooks together!

Use filters to customize sharing buttons on your site

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Say Hello to 200 Themes

Jetpack Professional now bundles 200+ Premium WordPress themes,
alongside business class security tools, and marketing automation.