How to Improve Site Speed on Desktops and Mobile Devices

People want results fast. Who has the time to sit around waiting for a site to load? If it takes more than a few seconds, we’ll just find the information we seek from a different, faster site.

With decreasing attention spans and more distractions and information available than ever, it’s vital that site owners improve site speed so that they can increase their page views, keep visitors engaged, and provide fluid user experiences.

Two popular ways of improving site speed are employing Content Delivery Networks (CDNs) to load your site files quickly, and optimizing your website images. Using Jetpack’s built-in Image CDN and Lazy Loading Images can greatly decrease your loading times, but there are other ways to improve site speed and provide a better overall experience for your fans on desktops and mobile devices as well.

Today we’ll be exploring a few of these methods in more detail. Read on for more!

Continue reading → How to Improve Site Speed on Desktops and Mobile Devices

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Create an International WordPress Website with These Tips

When it comes to website traffic, the more the merrier. Creating an international website to welcome visitors from around the world can result in more brand exposure and, if you have an eCommerce site, a broader customer base.

According to Internet Live Stats, there were nearly 3.5 billion global internet users in 2016. But less than 9 percent of these users were located in the United States.

You can capture a bit of that remaining 91 percent by implementing a few tips to make your WordPress-powered website easier to use, no matter where your site visitors come from. Making your site global-friendly doesn’t need to be a time-consuming or expensive effort. Begin with a few of the suggestions in this post, and you’ll be on your way.

Continue reading → Create an International WordPress Website with These Tips

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Grow Your Audience With These Website Traffic Tips

Your site has been online for a while and you’ve built a catalog of content related to your business, but you’re still in need of fresh ideas to keep your audience interested in your brand. The good news is that there are some user-friendly ways to do this using Jetpack’s handy tools.

Today, we’ll share a few website traffic tips that can help you to reach even more people with your online presence.

Continue reading → Grow Your Audience With These Website Traffic Tips

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Reach New Customers and Boost Your SEO With a Quality Blog

Continue reading → Reach New Customers and Boost Your SEO With a Quality Blog

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Six Newsletter Ideas to Connect With Your Readers

You just set up an email subscription sign-up form on your website. What should you do next? Email marketing can seem like an overwhelming concept for those just getting started, but it doesn’t have to be this way!

One of the most popular forms of email marketing is sharing a weekly or monthly newsletter. Let’s take a look at two of the most pressing decisions for beginners: what newsletter content should you create and how should you format it to achieve your goals?

Continue reading → Six Newsletter Ideas to Connect With Your Readers

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Using Custom Content Types with Jetpack

Jetpack’s Custom Content Types adds custom post types (CPTs) to your site, which allow you to create a new section of unique content without having to code. You can use CPTs to make your Portfolios, Testimonials, Simple Food Menus, or Comics shine. Once you distinguish your content types from regular Posts or Pages, you can use themes to present your new content types in stunning ways.

Let’s review what Custom Content Types are, their benefits, the different CPTs, and when you might use them to customize your Jetpack site.

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Repurposing Content On Your Site with Jetpack

Do you have a great site filled with useful content, but you’re not sure what to write about next? Even if you’re experiencing writer’s block, you can still make a meaningful contribution to your website by revisiting and refreshing your existing content.

Repurposing content is not only a quick way to dive into writing on days when you are suffering from a creative ebb, but can be a great and efficient way to keep your site relevant and engaging.

In fact, you might consider building out, updating, and improving your existing content, depending on what your site visitors want to be reading.

Here are some ideas for how to breathe new life into your existing content.

Continue reading → Repurposing Content On Your Site with Jetpack

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Hosting Resources Offsite Can Make Your Load Times Lightning Fast

Even the smallest delay in a web page’s loading speed can result in discouraged site visitors. According to research from Think with Google, 53 percent of mobile users will abandon a website if it takes more than three seconds to load — that doesn’t give you much room for error! If you want to attract new users and keep them engaged, it’s important to make sure that your site loads quickly.

Often times, the most engaging types of content (videos and images) slow down a site the most. Fortunately, you can host these elements offsite, on external servers, to speed things up.

Today, we will explain how you can improve site performance by moving some site elements onto faster servers, and how Jetpack can help in the process.

Continue reading → Hosting Resources Offsite Can Make Your Load Times Lightning Fast

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Increase Your User Engagement with These Email Tips

Email Marketing Tips to Increase Your User Engagement

Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.

Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!

In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.

Continue reading → Email Marketing Tips to Increase Your User Engagement

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Set Up a Simple Payment Button with Jetpack

Set up an Online Payment System With a Simple Payment Button

For many business owners, the incentive for creating a business website comes down to one thing: selling products or services. Typically, this is accomplished through business marketing; however, selling a product or service directly through your website can help as well. For this reason, it’s important to have an online payment system in place.

When many people think of online payment systems, the first thing that comes to mind is a full-blown ecommerce store. While this is certainly a popular option for large businesses, this type of solution can prove to be a bit overwhelming for smaller (or newer) businesses to develop themselves.

Fortunately, Jetpack developed a solution to this problem called the Simple Payment Button.

The Simple Payment Button helps you embed a payment system into your site without needing to set up a full store. This allows your customers to submit their payments with the click of a button, and you’ll receive each payment via your PayPal account.

Unsure of how to get started? Let’s review how to set up an efficient online payment system for your business using the Simple Payment Button.

Continue reading → Set up an Online Payment System With a Simple Payment Button

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