How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.
You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.
High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.
Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.
Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.
Continue reading → Create High Quality Content with These Free Tools
Photos are a great way to spice up your posts. They draw your readers in, allow them to connect with the story you’re sharing, and increase the overall level of engagement with your site.
But, do you really want to spend time downloading images for your posts and uploading them to your WordPress site? Wouldn’t it be nice if you could store your images in one place so they’re easily accessible?
Thanks to Jetpack’s integration with Google Photos, you can do just that! If you’re already storing your photos or media in Google Photos, Jetpack will now allow you to easily bring them into your self-hosted WordPress site for use in any of your posts or pages.
Today we’re going to show you how to integrate Google Photos with your Jetpack-enabled site, plus share tips for making these images more user-friendly after you’ve added them to a new page.
Continue reading → Use Google Photos to Manage Your WordPress Media
Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.
But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.
Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.
Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning
You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.
If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.
Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.
Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.
Continue reading → Monitor Your Site’s Success with Analytics
Embarking on a new WordPress project is incredibly exciting. You’re probably full of ideas for your site and what you hope it will achieve. You may even have content or products for an online store ready to go.
It’s tempting to only focus on the creative side of things, or the business aspects of building a site. But there are some equally important technical tasks that you should spend some time fine-tuning, and one of those is building a sitemap.
In this post, you’ll learn what a sitemap is, why you need one, and how to create it. Most importantly, you’ll learn how Jetpack does a lot of the heaving lifting for you!
Continue reading → Improve Your SEO with Sitemaps
One of the best parts of WordPress is its massive ecosystem of plugins. In fact, as of right now, there are more than 50,000 free add-ons available on the WordPress.org plugin repository.
Given how user-friendly plugins are, it’s not uncommon to end up with dozens of them. Each one might be specifically chosen and configured for your needs.But with all the positive aspects of using plugins, there can be some pain points as well. The biggest pain point is probably keeping up with all the updates that become available.
This might lead you to ask questions like: “do I need to run plugin updates?” “How often should my plugins be updated?” Or: “are there any tools that help make plugin updates easier or more efficient?” In short, the answers are: yes, it depends, and you bet!
Read on to learn about the importance of plugin updates, how to update your plugins, and when (and how) to use automatic updates to help manage your site.
Continue reading → How to Keep Your WordPress Plugins Updated
Your site serves many purposes. Tt’s a place where people can learn about you and your business. It can also operate as an outlet to engage with fans, customers, and sales leads.
Many people rely on social media to interact with site visitors, and a good social media strategy is definitely important. However, social media isn’t always the best method of communication. In some scenarios, using a contact form to build direct relationships with site visitors gives you more control and flexibility.
Let’s take a look at some of the best places to put a contact form, and how to use Jetpack to create custom forms for your site.
Continue reading → Why, Where, and How to Add a Contact Form
Are you looking for a simple way to make extra money from your WordPress website? If so, many bloggers and business owners use advertising to bring in income, and you may want to consider doing the same.
Ads provide a straightforward process for diversifying your income, without taking time and effort away from your day-to-day site management. And with a Jetpack Premium or Professional plan, you can show ads from major advertising networks on your site without having to put on your suit to pitch an advertising firm.
Let’s take a look at the benefits of adding ads to your WordPress site, learn about Jetpack Ads, and how to activate and customize it the advertisements on your site to make the maximum amount of money possible.
Continue reading → Increase Your Site’s Revenue with Ads
Do you have any videos on your site? If not, you probably should consider adding some.
When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.
The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.
Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!
Continue reading → Ways to Boost User Engagement with Videos