“Declares a firm’s or website’s policy on collecting and releasing information about a visitor. It usually declares what specific information is collected and whether it is kept confidential or shared with or sold to other firms, researchers or sellers.”
Last but not least, GDPR-compliant privacy policies help to build trust among your site visitors. If visitors feel safe on your website by knowing that their information won’t be used against their wishes, they’re more likely to recommend your site to their friends and family members, drawing in more readers and customers.
1. Business name and contact details
2. Description of any data collected
If you collect any personal data like email addresses or phone numbers from your site visitors, you’ll need to include this in your policy and provide the legal basis for doing so.
Consider this example from Automattic, which provides a bulleted list of the various types of personal data that is collected from site visitors, and why this information is necessary for the company to have on hand.
3. How and when you collect data
4. Why data is collected from visitors
Site visitors will want to know how you use their personal data. In the example below, Nike does a great job of explaining why and how it uses any collected customer data (in their case, it’s to create better user experiences on Nike’s website and mobile app).
5. If and how data is shared with third parties
You can also include a link to the privacy policies of those third parties so that visitors have a better understanding of how their data might be used.
6. How visitors can opt out of data collection
Lastly, don’t forget to tell your visitors how they can opt out of data collection, as this is required for GDPR compliance. You can do this by including a contact or question section at the end (where you would list your contact information, as we suggested above). Include instructions for how they can request a copy of their data, as well as how they can have it deleted.
Consider another example from Nike that provides this information.
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