SEO Tools

Optimize your site and content for better search engine rankings and results with Jetpack’s SEO tools.

Enable SEO ToolsMD

The SEO Tools can be enabled from your WP Admin or directly from the WordPress Editor.

From WP Admin, go to Jetpack → SEO. Jetpack shows this page on new installs of Jetpack 16.4 and later. Its tabs are Overview, Content, GEO, and Settings. If SEO Tools is off, the SEO page shows an “Enable SEO tools” button.

Sites that had Jetpack before 16.4 keep their settings under Jetpack → Settings → Traffic until you switch to the SEO page. Switching turns on SEO Tools if they were off, and your existing settings stay as they are. You can’t switch back. See Switch to the SEO page.

From WordPress EditorMD

1. Go to Posts → Add New
2. Click on the Jetpack plugin sidebar.
3. Expand the “SEO” panel title and click on Activate Jetpack SEO.

Once activated, you will be presented with SEO options.

In-Editor SEO ToolsMD

SEO TitleMD

You can set a custom title to be used for search engines in this field. You’ll be notified if your title exceeds recommended limits.

SEO DescriptionMD

You can set a custom description to be used for search engines in this field. You’ll be notified if your description exceeds recommended limits.

Social PreviewsMD

You can preview what your content will look like on social networks and Google searches. To do that, expand the Social Previews panel and click Preview. From there, switch between the various platforms to review how your content would look on there.

You can read more on Social Previews here: Preview your posts with Social Previews

Sitewide SEO ToolsMD

Custom Title FormatsMD

Customize how your content titles appear and improve your search page ranking for your site.

From WP Admin, go to Jetpack → SEO and open the Settings tab. In the Title structure section, use the buttons under “Insert a title part” to add parts such as Site name and Tagline, and add your own separators between them. Click Save on the row you changed. The parts update to match your site: Post title is replaced with each post’s title, and Archive title is generated from the archive type.

If your site hasn’t switched to the SEO page, this setting is under Jetpack → Settings → Traffic, in the Search engine optimization section.

Front Page Meta DescriptionMD

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to determine the site’s relevance for specific searches. This meta description setting applies to your site’s front page only.

To set it, go to Jetpack → SEO in WP Admin, open the Settings tab, and type it in the “Home page description” field of the Front-page description section. Then click Save. You can use up to 300 characters, and search results show about the first 155. You can use this tool from Portent to preview your description.

If your site hasn’t switched to the SEO page, this setting is under Jetpack → Settings → Traffic, in the Search engine optimization section.

Canonical URLs for archive pagesMD

This feature adds a rel=”canonical” link to archive pages, helping search engines identify the preferred URL and avoid indexing duplicate content.

To activate canonical URLs for archive pages:

1. Go to Jetpack → SEO in WP Admin and open the Settings tab.
2. Find the Canonical URLs section.
3. Turn on “Add canonical URLs to archive pages“. Jetpack saves the setting as soon as you turn it on.

If your site hasn’t switched to the SEO page, the toggle is under Jetpack → Settings → Traffic, in the Search engine optimization section.

AI-powered SEO features (with Jetpack Pro or Jetpack Complete)MD

Let Jetpack AI save time by handling SEO tasks for you. Jetpack AI Assistant can generate SEO-optimized titles and descriptions for your posts. It can also add alt text to your images by analyzing each image and automatically writing descriptive alt text. These features are available with the Jetpack Pro and Jetpack Complete plans.

The AI features in Jetpack SEO Tools have their own switch. Go to Jetpack → Jetpack AI, select the “AI Features” tab, and switch AI SEO off. See Manage Jetpack AI settings for the other AI features you can control.

Auto-generate SEO metadata when you publish the postMD

You can activate the automatic generation and no longer worry about forgetting SEO metadata.

Here is how:

1. Go to Jetpack → SEO in WP Admin and open the GEO tab.
2. Find the AI SEO Enhancer section.
3. Turn on “Automatically generate SEO title, SEO description, and image alt text for new posts“.

If your site hasn’t switched to the SEO page, the toggle is under Jetpack → Settings → Traffic, in the Search engine optimization section.

You can also toggle automatic generation directly from your post editor:

1. Click on the Jetpack plugin sidebar.
2. Expand the “SEO” panel.
3. Toggle on Auto-generate metadata.

With automatic generation enabled, your missing metadata (title, description and alt text for the post images) will be automatically generated when you publish a post. Your manually entered metadata will remain untouched.

Toggling the automatic generation in your post editor affects your entire site, syncing with the global Automatically generate… setting.

Manually trigger SEO metadata generation on-demandMD

If you’d rather have more control, you can manually generate SEO title, SEO description, and image alt text at any moment.

Here is how:

1. Open the Jetpack plugin sidebar.
2. Expand the “SEO” panel.
3. Select which metadata types (SEO title, SEO description, image alt text) you want to generate by checking the respective boxes.
4. Click Generate Metadata. This button is visible only if automatic generation is turned off.
5. After a brief moment, the metadata will be generated. Any metadata you’ve previously entered manually will remain intact.

Generate alt text for imagesMD

You can generate alt text and/or image captions for individual images:

1. Select the Image block in the editor.
2. Click the AI Assistant Sparkles ✨ icon in the block toolbar.
3. Choose one or both of the options:
   • Generate alt text – AI will analyze the image and generate an alternative text. It will appear in the Alternative Text field in the sidebar Block settings.
   • Generate caption – AI will analyze the image and add a caption.

Read more on the importance of alt text

Privacy InformationMD

SEO Tools is deactivated by default. It can be activated at any time from the WP Admin dashboard. Visit Jetpack → Settings → Traffic and look under the “Search engine optimization” section. In the WordPress.com dashboard, visit Tools → Marketing → Traffic to find the “Search engine optimization” section.

Data Used
Site Owners / Users For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors None.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.	Site Visitors None.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors None.