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SEO Tools

Optimize your site for search engines by taking advantage of Jetpack SEO tools.

Jetpack offers tools you can use to optimize your site and content for better search engine rankings and results. For general features and FAQs, please see our information page.

Enable SEO Tools

The SEO Tools can be enabled from your dashboard or directly from within WP Admin.


  1. In the top left corner, click Switch Site and select the Jetpack-connected site you want to enable SEO tools for.
  2. Go to Tools → Marketing → Traffic and activate the “Enable SEO Tools to optimize your site for search engines” option under the “Search engine optimization” section.

From wp-admin go to Jetpack → Settings → Traffic and activate the “Customize your SEO settings” option under the “Search engine optimization” section. Once enabled, the various settings will be available for editing directly from the wp-admin dashboard.

Custom Title Formats

To help improve your search page ranking, you can customize how your content titles appear for your site by going to Tools → Marketing → Traffic. From the “Page Title Structure” section, you can reorder items such as “Site Name” and “Tagline”, and also add custom separators between the items. The inserted tokens are dynamically updated to match your site. As an example, the “Site Title” token will be replaced with your actual site title while the “Archive Title” will be generated based on the post type.

Front Page Meta Description

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to determine the site’s relevance for specific searches. This meta description setting applies to your site’s front page only.

They have limited space on search result pages — about 160 characters (although search engines may display more based on the search query). You can use this tool from Portent to calculate and preview your description.

Social Previews

Before you publish your new post or page, you can use the Social Previews feature to preview what it will look like on search engines and social media.

Read more about Social Previews

Still need help?

Please contact support directly. We’re happy to advise.

Privacy Information

This feature is deactivated by default. It can be activated at any time from the WP Admin dashboard. Visit Jetpack → Settings → Traffic and look under the “Search engine optimization” section. In the dashboard, visit Tools → Marketing → Traffic to find the “Search engine optimization” section.

Data Used
Site Owners / Users

For activity tracking (detailed below): IP address, user ID, username, site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors


Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.

Site Visitors


Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors


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