In sales and marketing, terms like “CRM” and “marketing automation” frequently float around. And while both have the potential to revolutionize your business, they’re not the same thing. By truly understanding what each of these tools do, you can start to figure out how to use them to grow your business or improve your performance.
Dive in with us as we demystify CRM and marketing automation, offering you clarity, insight, and, just maybe, the key to unlock that next level of business growth. Plus, we’ll show you how Jetpack CRM could be the game-changer you’re looking for.
Continue reading → CRM vs Marketing Automation: Breaking Down the Differences
This month, we’re shipping several under-the-hood improvements and bug fixes to make Jetpack work even better for you and your website.
Continue reading → Jetpack 12.9 – Under-the-hood improvements for your site
We’re proud to unveil the latest updates to the Jetpack VaultPress Backup activity log, including a smarter way to search, more detailed options to filter your content, and a cleaner, simpler design for an all-around easier experience.
Continue reading → Revamped Activity Log: Advanced Filters for Enhanced Insights
CRM or CDP? It’s a puzzle that has left many business owners scratching their heads, wondering which software is the golden ticket to superior customer relationships and data-driven decision-making. If you’ve found yourself knee-deep in research, comparing the pros and cons, you can rest a bit easier. This article has what you need.
Today, we’ll delve into the nitty-gritty of CRM and CDP software, untangle their complex webs, and shed light on their core differences.
By the end of this guide, you’ll have a clear roadmap to select the best tool for your business. And for WordPress users, you’ll get the inside scoop about Jetpack CRM — a tool that could change your entire perspective for the better. Let’s go!
Continue reading → CDP vs CRM: Key Differences Explained and Which to Choose
Every business, from the corner mom-and-pop shop to the sprawling global corporation, thrives on meaningful relationships. Marketing publications speak about customer satisfaction, sales conversions, and brand loyalty, but at the heart is an unspoken trust between businesses and their customers. Cultivating, nurturing, and understanding these relationships is the key to success, but doing so isn’t always easy.
That’s where customer relationship management (CRM) software comes into play. It’s an integral tool that tracks customer interactions and information so that — whether through marketing automation or real, in-person customer service — a business can deliver personalized, knowledgeable service, messaging, and support to each customer. If you’re aiming to build and maintain those coveted customer relationships, it’s a must-have tool.
There are a myriad of CRM choices out there. So how do you decide?
Today, we’ll dive deep into the world of open source CRM software, discuss its benefits, explore the best ones out there, and, of course, shine a spotlight on our top pick: Jetpack CRM.
Continue reading → The 8 Best Open Source CRM Software to Consider in 2023
Let’s talk about websites. No, we’re not talking about flashy designs, catchy content on homepages, or intricate site functionalities. Our topic is often unseen and overlooked, but is so critical that it can save sites and businesses of any size from a catastrophic loss. We’re going to talk about website backups.
Imagine building a magnificent castle, each brick placed with meticulous precision. You dedicate years of effort, resources, and passion to this towering marvel only for a storm to dismantle it overnight. You’re left with wreckage, the aftermath of lost time and resources, and the daunting task of rebuilding. In the digital world, a website is your castle, and a website backup is your protection from a devastating loss.
Continue reading → Website Backups: How to Choose the Right Tool or Service
Slow websites are painful — and not just when you’re waiting for that recipe to load while balancing a boiling pot and a hungry toddler.
If you own a WordPress site or are in charge of managing one, a slow website can be painful to your goals. Visitors will get tired of waiting for pages to load, and leave your site without making a purchase or inquiry, and they may not come back to give you a second chance.
But if you’re tired of poor performance, it’s not all gloom and doom. You don’t need to be an expert in web development to make your WordPress website run faster. You don’t need hours of extra time or a huge budget approval from management.
There are plenty of optimization strategies that are easy to implement and highly effective! And, in many cases, you can install a WordPress plugin to do most of the work.
Below, we’ll take a look at the main causes of slow WordPress websites and discuss the importance of prioritizing page speed for mobile visitors. Then, we’ll show you how to measure your WordPress site speed and walk you through a 22-step guide to improve it.
Continue reading → How to Improve WordPress Site Speed on Mobile & Desktop
Whether you’ve been working in the WordPress community for a while or are new to the platform, you’ve probably heard the term “block themes”. Perhaps you’re currently using a classic theme on your site and are curious about switching to a block theme. Or maybe you’re not sure where to start when it comes to choosing a theme to begin with.
So let’s dive into the topic of block themes. In this post, we’ll talk about what they are and explore their benefits. Then, we’ll briefly touch on how to switch to a block theme, see some examples, and learn how to set up and use a block theme.
Continue reading → Block Themes: The Key to Full Site Editing in WordPress