How to Add Google Analytics to WordPress — 2023 Setup Guide

Posted on January 26, 2023 by Rob Pugh

Using Google Analytics with WordPress provides some incredible insights. You can learn how people engage with your website, where traffic comes from, how visitors interact with content, and what elements and pages are popular with your audience. You can then use this to improve your site design, determine what types of content or products to create, and better target your advertising.  

The good news is that the information Google Analytics provides about your WordPress website is free. But adding it to WordPress can require some time and patience. 

As you’ll learn throughout this guide, manually adding Google Analytics to WordPress is certainly possible, but is often complicated for beginners. It also provides complex analytics and stats that might be way more than you need, especially if you own a small website and just want to discover more information about visitors and traffic sources. 

The focus of this guide is on how to add Google Analytics to WordPress, but we’ll also tell you a bit more about a tool called Jetpack Stats. This alternative generates simple data, charts, and graphs, can be easier to install, and also integrates with Google Analytics if you need. Automattic, the company behind WordPress.com, is responsible for Jetpack Stats, so it’s a great choice for many WordPress site owners.   

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What is a Good Average Time on Page & How to Increase it

Posted on February 18, 2022 by Simon Keating

You might already understand the importance of optimizing your landing page views and attracting new site visitors. But there’s another website performance metric that you should consider: time on page. 

Analyzing time on page can help you understand whether you’re attracting the right kind of visitors or false leads — people who land on your site only to realize that it’s not what they were looking for. It can also give you valuable insight into how your content is performing. 

In this post, we’ll look closer at the time on page metric to learn how it works. We’ll also explore what information this measurement can reveal about your site’s performance. 

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What Is Time on Page and Why Is It Important?

Posted on October 3, 2018 by Lance Cleveland

Once you understand the importance of optimizing your page views and attracting site visitors, there is another site performance metric that you should consider: time on page. According to survey results from Brafton, the average time on page for 181 sites surveyed was 2 minutes and 17 seconds.

Similar to a bounce rate (the percentage of visitors who leave your site after viewing only one page), the amount of time that a visitor spends on one of your pages can be an indicator of false leads — visitors who land on your site, only to realize that it’s not what they were looking for and leave immediately. A bounce rate tells you when a visitor has viewed only a single page on your site. Time on page, however, gives you insight into how well your content is actually performing.

Let’s take a closer look at time on page to learn how it works, and what information this metric can disclose about your site performance.

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How to Improve User Experience (UX) With Google Analytics

Posted on June 25, 2018 by Rachel McCollin

Creating a good user experience (UX) for people who visit your site is important for a number of reasons. A good UX enhances site accessibility and increases the chances that your visitors will engage with your content in deeper ways by exploring your blog, buying your products, or subscribing to your content.

Sites with strong user experiences may also notice increasing visitor numbers, as visitors will want to return to them. Additionally, SEO experts from Search Engine Land believe that good user experiences can have bigger impacts on search engine rankings.

The importance of good user experience has also grown with the rise of mobile internet browsing. Someone using a small screen doesn’t need a site to look beautiful as much as they need it to be laid out clearly, with an easy process for finding and consuming content.

A site with great UX will offer content that’s clear and readable, has an intuitive navigation system in place, a logical structure, tools such as search, and forms that are easy to use.

So, if you want your site to succeed, you’ll want it to have a good UX. But, how can you measure yours? There are a number of ways to test UX, including feedback, test sessions, and hands-on testing conducted yourself.

In this article, you’ll learn about some of the Jetpack tools you can use to measure the success of your user experience, and identify ways you can make improvements.

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How to Check Site Visitors in WordPress with Jetpack Stats

Posted on May 24, 2018 by Brenda Barron

After you establish a blogging routine, diving into site stats is a great way to understand how your visitors spend their time on your site and what content they find interesting. With Jetpack Site Stats, you can monitor how your visitors find your site and discover ways to better serve them with relevant blog posts.

Let’s take a closer look at the importance of monitoring your site’s statistics, how Jetpack can help you do so, and the process of using stats to attract more site visitors.

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Understanding Your Site’s Performance with Google Analytics

Posted on May 14, 2018 by Lance Cleveland

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.

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Monitor Your Site’s Success with Analytics

Posted on March 27, 2018 by Lance Cleveland

You’ve done it: you finally launched a website to promote your small business. One of the next steps you should take is to determine your site’s success in terms of visits, clicks, and conversions.

If you want to figure out how well your site is performing, you’ll want to collect data on your traffic. There are lots of different data collection and site analytics tools on the market, but figuring out which one to use can be challenging, time-consuming, and costly.

Fortunately, you don’t have to worry about taking the time to evaluate these tools and install them on your site. There’s an easier way to track your visitor and viewing trends with Jetpack.

Read on to learn more about Jetpack’s analytics tools, including built-in stats and the Google Analytics integration.

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