24 Social Media Tips for Businesses Looking to Maximize ROI

Let’s get one thing straight: social media marketing is not a golden ticket. It won’t solve all your business problems, and it won’t make you an overnight success. However, if you’re willing to put in the time and effort, social media can be a powerful tool for building relationships, establishing credibility, and growing your business.

In this post, we’re going to share 24 social media tips to help you maximize results, efficiency, and ROI for your business.

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Social Media Branding: How to Elevate Your Strategy in 11 Steps

Are you struggling to make your mark on social media? Do you feel like your brand is getting lost in the endless stream of cat videos and memes? Fear not because we’ve got your back. In this article, we’re going to give you eleven tips to help you nail your social media branding strategy and stand out from the crowd. But first, let’s explore what social media branding is because and why it’s important.

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WordPress Permalinks: What They Are and How to Change Them

What is a permalink? It’s a simple concept, really. A permalink is the permanent URL link used to access a piece of content on the internet. These URLs are, well, permanent — and it’s vital that they’re rarely changed or adjusted.

This article will explain what permalinks are, how they work, how to change them if you really need to, and more. 

Specifically, we’ll talk about permalinks in the context of WordPress. Let’s go! 

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Jetpack 12.1 – Under-the-hood improvements for your site

This month we have worked on several under-the-hood improvements to enhance your Jetpack experience.

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The End of Twitter Auto-Sharing

Update: May 18, 2023. It took a few weeks, but Twitter finally shut off our API access. Though we were in limbo for a bit, we can now confirm that our services have been disconnected and Twitter is no longer part of Jetpack Social.


In early April, we experienced an unexpected suspension of our Twitter API access. This access is what powers Jetpack Social, which in turn helps you automatically share your blog posts to Twitter. Though the service was restored that same day, it turns out that there were bigger changes looming on the horizon. 

Twitter decided, on short notice, to dramatically change the terms and pricing of the Twitter API. We have attempted to work with Twitter in good faith to negotiate new terms, but we have not been able to reach an agreement. As a result, the Twitter connection on Jetpack Social will cease to work, and your blog posts will no longer be auto-shared to Twitter.

You will still be able to share your posts to Twitter manually by pasting the post link into the body of your tweet. 

In addition, you can still auto-share your posts to Tumblr, Facebook, and Linkedin. In the near future, we are adding the ability to auto-share to Instagram and Mastodon. We are continuing to release new features in Jetpack Social, so keep an eye on the Jetpack blog for more updates.  

We apologize for any inconvenience this causes for your website and marketing efforts. We wish the outcome had been different, but our customers are always our primary concern, and we’re not willing to compromise the experience or value you receive from Jetpack. 

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Where is the PHP.ini File in WordPress? How to Find and Edit its Settings

PHP.ini is an important WordPress file that you can configure to extend your site’s functionality and improve its performance. Although the file is relatively easy to work with, you might not know how to locate and edit its settings.

Fortunately, this straightforward guide can help you easily locate your PHP.ini file in WordPress. Then, you’ll be able to edit and configure it to maximize your site’s performance.

Let’s take a closer look at PHP.ini and show you where to find it. Then, we’ll discuss three ways to edit it and boost your site’s performance. 

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How Much Does Video Hosting Cost? (2023 Price Comparison)

These days, most organizations use at least some form of video for marketing, training, or another integral part of their ongoing operations. So, finding a place to host all of this content is a big deal. But with so many options and pricing plans to choose from, it can be hard to know which service is right for you. That’s why we’ve put together this comprehensive guide on how much video hosting costs in 2023.

We’ll take a look at popular services like Jetpack VideoPress, Vimeo, Wistia, and more, comparing their features and prices side-by-side to help you find the right fit for your budget.

So if you’re looking for a place to host your videos or just want a better understanding of what’s out there, read on!

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How to Grow Social Media Followers for Your Business (16 Ways)

Growing your social media following can seem difficult, but it’s a critical task for businesses of all sizes. With the right approach, it’s possible to attract a loyal following and build a strong presence on social media. In this article, we’ll explore 16 effective ways to grow your social media followers and engage with your audience.

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Introducing the all-new Jetpack Stats experience

Introducing the all-new Jetpack Stats!

Over the years, Jetpack Stats has empowered millions of people, providing invaluable insights into your sites and visitors, for free. We’re especially delighted that so many people reached out to share how it helped your business and made your lives easier. Your feedback and suggestions have played a crucial role in shaping Stats’ evolution into an essential tool for businesses everywhere.

Today, we are thrilled to announce an entirely new Jetpack Stats experience, designed to enhance your ability to analyze and optimize your site’s content with ease. Our team has been working tirelessly for the past few months, re-structuring the layout in a friendlier way, introducing new modules that expose crucial data points, and revamping the visual design of this powerful analytics tool.

Continue reading → Introducing the all-new Jetpack Stats!

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How to Optimize & Compress Images in WordPress (3 Steps)

Images and videos are a great way to make your web pages more engaging and interesting to visitors. But lots of images on your website can slow down your loading times. This can affect your pages’ search engine rankings and your site’s user experience (UX).

Fortunately, you can optimize and compress images to increase site speed. Whether you’re a WordPress expert or a complete beginner, you can find a method that works for you — like using a plugin, a simple online tool, or the image editor on your device. 

In this post, we’ll take a closer look at why you should consider optimizing and compressing images. Then, we’ll show you three ways you can do this and explore other useful strategies for speeding up image delivery.

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