Better Social Media Sharing with Jetpack

What Is Time on Page and Why Is It Important?

Once you understand the importance of optimizing your page views and attracting site visitors, there is another site performance metric that you should consider: time on page. According to survey results from Brafton, the average time on page for 181 sites surveyed was 2 minutes and 17 seconds.

Similar to a bounce rate (the percentage of visitors who leave your site after viewing only one page), the amount of time that a visitor spends on one of your pages can be an indicator of false leads — visitors who land on your site, only to realize that it’s not what they were looking for and leave immediately. A bounce rate tells you when a visitor has viewed only a single page on your site. Time on page, however, gives you insight into how well your content is actually performing.

Let’s take a closer look at time on page to learn how it works, and what information this metric can disclose about your site performance.

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Create an Online Portfolio to Highlight Your Web Design Skills

Clients are the backbone of every service-based business — web design freelancers and agencies included. After all, without clients, there are no booked projects and no steady income.

While there are quite a few ways to market yourself as a web designer, the best place to start is with an attractive website and online portfolio that shows potential clients what you have to offer and the value of working with you.

Portfolios are how potential clients can get a feel for your design aesthetic. They can also see which past projects of yours are similar to theirs, and decide whether or not you’re the right designer to bring their ideas to life. In other words, your portfolio shows off your web design skills and helps you eliminate prospects that don’t fit your ideal client profile.

Today, we’ll cover how Jetpack can help to showcase your web design skills with a Portfolio.

Continue reading → Create an Online Portfolio to Highlight Your Web Design Skills

Posted in Website Design | Tagged , , | 1 Comment

Try These Five Google Tools for Your Website

Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors.

In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new audience segment.

Let’s take a look at five Google tools that can help cater to your site visitors’ needs, and position you to reach your goals faster.

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Posted in Tips & Tricks | Tagged , , , | 3 Comments

Use Related Posts to Decrease Load Times and Improve UX

There are a lot of little details that go into creating a WordPress website. You want to be sure that you’re displaying the right content, including related posts, responses, and comments, so that your website can become a place where your followers get to know you and engage with a wider community.

There are times, however, when sharing too much information can be detrimental to your site goals and its user experience, or UX. By using Jetpack’s Related Posts feature, you can ensure that you’re showing visitors high-value items that attract — and not distract — a growing following.

Today, we’ll teach you how to manage your WordPress website’s related content with Jetpack, and why it’s important to show it in the first place.

Continue reading → Use Related Posts to Decrease Load Times and Improve UX

Posted in Tips & Tricks | Tagged , , , | 3 Comments
Better Social Media Sharing with Jetpack

Save Time with Jetpack’s WordPress Automation Tools

Automating your WordPress website’s features can be a real time-saver. The time that website automation saves you can be put back into other site projects, such as increasing the size of your audience or building a strong social media presence.

From marketing tools and content sharing, to site backups and one-click ads, Jetpack offers numerous features that can automate or streamline many common site processes. Let’s take a closer look at these, starting with the website must-haves!

Continue reading → Save Time with Jetpack’s WordPress Automation Tools

Posted in Tips & Tricks | Tagged , , , , | 7 Comments

How to Boost Site Engagement with an Optimized Sidebar

One key task that dedicated blog owners eventually need to address is how to boost site engagement. While encouraging your visitors to engage in discussions by leaving comments and showing them related posts can encourage them to interact with your site, there are a few other tactics that you can implement to increase their involvement even more.

Jetpack offers different sidebar widgets that can help keep readers on your site for longer periods of time, and can even increase your following. On the other hand, too many widgets can clutter your sidebar, which might lead to the opposite effect: poor user experiences.

As such, you need to be strategic about which widgets you add to your sidebar. Today, we’ll review three Jetpack widgets that will present your visitors with compelling information without overwhelming them.

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Posted in Website Design | Tagged , , | 3 Comments

WordPress Themes and Features for Realtors

If you’re a realtor, you’re probably familiar with this situation: you’re out on a site visit, taking calls from potential home buyers, and preparing for several open houses. With all the real estate business details you have to keep track of on a daily basis, you don’t want to worry about your website, too!

Fortunately, Jetpack allows realtors to conveniently manage their properties, provide relevant information to prospective clients, and increase potential leads.

Here’s how you can use Jetpack for everything from picking real estate WordPress themes, to managing different aspects of your website on-the-go.

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Jetpack 6.5: General Maintenance and Security Update

Jetpack 6.5 is now available for download. This is a general maintenance release that also addresses a security issue reported to us via HackerOne.

Here’s what’s new this month:

Simple Payments security update

Keeping your sites safe is always at the top of our minds, and this update improves the security of the Simple Payments widget. We highly recommend that users of this widget update to Jetpack 6.5 as soon as possible.

Thank you, Simon Scannell of RIPS Technologies, for responsibly disclosing the security vulnerability to us.

Lazy Images network usage improved

With this update, your site visitors will have an even faster experience scrolling through your images once you’ve activated Lazy Images.

Site Verification settings removed from the Tools menu

We removed the settings interface previously found on the Tools menu, but you can still access it by visiting the Jetpack Admin Page settings.

WordAds improvements

You can now add and control custom entries on the ads.txt file with a brand-new setting. Where can you find it? Just head to the Jetpack Admin Page settings under the Traffic tab.

Update to 6.5 today

As always, the full changelog has more details on this update. If you’re ready to bring the latest version of Jetpack to your site, install Jetpack or update your existing installation right now.

A big thank you to everyone who contributed to this release: Abidh Ahmed, Adam Silverstein, Ariel Chinn, Brandon Kraft, Damián Suárez, Daniel Walmsley, Derek Springer, Elio Rivero, Enej Bajgoric, Eric Binnion, Igor Zinovyev, Marek Hrabe, Michael D Adams, Michael Turk, Mikael Korpela, no-sws, Oscar Lopez, Pattie Reaves, RC Lations, Rocco Tripaldi, Rodrigo Iloro, Tugdual de Kerviler, Weston Ruter, and Yaroslav Kukharuk.

Posted in Releases | Tagged | 1 Comment

Attract New Business by Adding Testimonials to Your Website

If you’re a web designer by trade, your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.

In addition to creating a dynamic online portfolio, you should include customer testimonials on your website to highlight the positive experiences they had when working with you.

Let’s discuss how to use the Testimonials feature to establish credibility in your field, while converting more site visitors into clients.

Continue reading → Attract New Business by Adding Testimonials to Your Website

Posted in Small Business | Tagged , , | 3 Comments
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