Build a Helpful Medical Practice Website to Serve Your Patients

If you’re a medical practitioner, you understand how important securing patient trust is when building a successful practice. Having a helpful and informative medical practice website is an optimal way to share resources with patients, address their concerns, demonstrate your expertise, and spread the word about your growing practice.

To best serve your existing and future patients, read on to discover what you can accomplish with a medical practice website and why it’s important to have one.

1. Help current and future patients find your practice

Your medical practice will be more likely to show up in search engine results if it has a robust online presence, according to Moz. Websites can be used to fortify your overall search engine optimization. With best SEO practices in place, potential future patients who perform searches for medical professionals in their areas might be shown your practice’s website. Once they find you, they can click through to your site and learn about your specialization to determine whether you’re the right professional to assist with their medical needs.

2. Establish and build patient relationships

A website gives you a platform to provide current and potential patients with helpful information and tips for living healthy lifestyles. You can do this by sharing blog posts and creating a site page dedicated to useful links, research, or downloadable forms. This can help to establish you as a dependable source of information, which might attract new patients, resulting in more appointments booked.

3. Allow patients to book appointments online

Another compelling reason to create a medical practice website is to facilitate online appointments. Patients can schedule a visit using a Contact Form (which you can add to any post or page with Jetpack’s Form block) or through a booking plugin. Once they do this, you can send them appointment reminders as a courtesy (and to reduce the number of no-shows). This also gives patients the power to book appointments at their own convenience.

4. Reduce your administration time

Your patients should be able to find any necessary information (office hours, contact details) on your website. Once they have the option to schedule appointments through your site as well, you can significantly reduce the amount of time that you and your staff spend on the phone or on completing administrative tasks. By adding a resources list, a contact form, helpful blog posts, and other pages that answer questions potential patients might have, you’ll save time by eliminating those redundant phone conversations, and skipping over searching for the next available appointment slot.

Check your vitals: important resources to include on your site

There are certain elements that every medical practice website should have, as they position your site to be an appealing option for current and prospective patients.

1. Doctor directory

A directory of your practitioners and staff is extremely helpful if you work alongside several doctors. Your directory should contain each person’s profile photo, as well as their area of expertise. You can also include biographies, office hours, and relevant contact information.

2. Medical specialties

Your website should clearly convey what areas of medicine you and your team specialize in. This eliminates the need for potential patients to call your office to find out. If someone is looking for a pediatrician, but the doctors at your practice specialize in adult medicine, this will eliminate your practice as a possibility, saving the patient time. This also encourages patients who are looking for specialists in adult medicine to browse your site further and ultimately schedule an appointment.

3. Patient resources

You can take care of your patients’ needs before they even come through the door by offering informative resources. Make sure to include things like nutrition guides, the latest studies in the healthcare industry, new patient forms, instructions to prepare for an appointment or procedure, what to bring to the appointment, and even a list of healthy products or vitamin brands that you recommend.

4. Frequently asked questions

As a medical professional, you probably field a lot of the same questions. Consider answering them all on a separate page of your site, and linking back to it from other pages. You’ll also want to make it accessible from your navigation menu and “Contact” page to further reduce repeat calls asking about your insurance or cancelation policies.

5. Contact and location information

Finally, your website should include your office’s contact and location details. You can include this information along your sidebar or in your site’s footer so that it’s accessible from every page.

Consider using the Contact Info widget to display your physical location and email address, hours of operation, and holiday office closures. If you prefer to include a map in the body of a page or a post, you could simply add a Map block through the WordPress Editor.

Your patient experience begins with your website

By building a website for your medical practice and including the right resources and information within, you’ll be offering great user experiences to patients. A website will position you to humanize your medical practice, while building relationships with patients who put their trust and health in your hands.

Posted in Learn | Comments Off on Build a Helpful Medical Practice Website to Serve Your Patients

How Enhanced Distribution Drives Traffic to Your Site

Many website owners and content creators seek to build their brands by reaching out to the widest possible audiences. The question is, how do you make potential customers aware of what you have to offer?

If your goal is similar to the one described above, then pay attention to Enhanced Distribution from Jetpack.

Let’s discuss what Enhanced Distribution does, and why you should apply it to your website.

The WordPress.com Firehose

Enhanced Distribution enables your website’s public posts to be included within the WordPress.com Firehose. This is made available to search engines and other entities that use real-time content streams in a variety of ways. You can be included in the Firehose even if you’re a self-hosted WordPress site owner.

With Jetpack, your site’s content is eligible for inclusion in the Firehose. Just enable Enhanced Distribution. If you ever want to disable this (or any other Jetpack) feature, you can do so from the Jetpack Debugging Center.

Increase traffic and backlinks to your site

The primary benefit of enabling Enhanced Distribution involves quickly attracting site traffic.

Take search engines, for example. Enhanced Distribution enables your content to be indexed almost immediately upon being published. This increases your chances of being discovered by target audience members.

In addition, other site owners can use the Firehose to display content on their own websites. Whenever they do so, they’re required to link back to the original source. This drives visitors to your site by increasing the backlinks leading to it. According to an analysis from Backlinko, backlinks are correlated with higher Google search rankings as well.

Support your site with Enhanced Distribution

Enhanced Distribution can help you generate more site traffic and build your backlink strategy. It doesn’t require any added effort besides consistently publishing content to your site. From there, it will automatically be shared to the WordPress.com Firehose.

Posted in Grow, Learn | Comments Off on How Enhanced Distribution Drives Traffic to Your Site

Jetpack 7.0: Be more productive, one post at a time!

This release introduces two new features to add some zip to your posts and help you create those posts faster. (Spoiler alert: GIFs!)

Continue reading → Jetpack 7.0: Be more productive, one post at a time!

Posted in Releases | 14 Comments

Keep Your Site Secure With an SSL Certificate

The following popup is sure to send a shiver down your spine:

Screenshot of security warning in Google Chrome for site without SSL certificate

Even if a site visitor doesn’t share any sensitive information with the above site, they’ll probably feel unnerved by its insecure connection. When people lose trust in a website’s security, that site loses potential customers and fans.

This is why your website needs an SSL certificate. You owe it to your site visitors to provide a secure connection and peace of mind. You also owe it to yourself to install an SSL certificate to guarantee your website’s security and maintain the trust that you worked so hard to build. Not to mention, browsers like Google Chrome now require sites to have them.

Today, you’ll learn what SSL means, what an SSL certificate does, and three reasons why your site needs one (whether or not you’re collecting visitor data).

Learn the SSL basics

SSL stands for Secure Sockets Layer, which is the standard protocol that establishes encrypted connections between websites and web browsers.

Having an SSL certificate installed on your website positions you to create a secure connection between your site and its visitors. This is critical if you ever request any personal data from them, including names, addresses, credit card details, or other sensitive information.

To obtain an SSL certificate, you need to use a Certificate Authority (CA). CAs are companies and organizations that verify a website’s legitimacy.

Upon request, certain site hosts will handle the SSL process for you. Others may offer lists of recommended providers. Reach out to your provider’s support team to determine what they recommend when installing an SSL certificate on your site.

Why your site needs an SSL certificate

1. It validates your identity

Verifying the credentials of the entity requesting an SSL certificate is part of the process that Certificate Authorities go through when issuing them. It’s a fairly comprehensive process that involves multiple credible sources of verification. Thus, when you have an SSL certificate on your site, savvy visitors know that you’re in fact who you say you are, making them more likely to trust you.

2. It enables you to securely accept payments, protect passwords, and gather information via forms

Making sales on your website requires more than just establishing trust with your potential customers. Oftentimes, you need an SSL certificate in place to accept credit card payments.

If your site pages require passwords to be accessed, you will need an SSL certificate to keep those passwords safe. Additionally, if you have forms on your site — from contact forms to robust questionnaires that request personal information — you need an SSL certificate to protect the data being submitted by visitors.

3. Google will flag your website as unsafe

Google Chrome will generate and present a message to site visitors whenever they land on a website that doesn’t have an SSL certificate installed.

The cascading impact of lacking an SSL certificate goes beyond creating negative experiences for current site visitors. It’s likely to prevent future visitors from finding your site, as Google will rank it lower in its search engine results.

According to the SEO experts at Search Engine Land, it doesn’t matter whether there’s a specific algorithm in place for having an SSL certificate or not. If enough visitors notice that your site isn’t secure and leave, your bounce rate will increase, and your time on page will decrease. This negative change in metrics can cause your site’s search engine ranking to suffer.

Consider an SSL certificate to be a necessity

Preventing site visitors from receiving warnings that your site isn’t secure is enough of a reason to have an SSL certificate in place (even if you never collect any sensitive data).

Even if you don’t sell products or store sensitive information on your website, an SSL certificate gives your visitors a sense of security while they’re browsing through your content. It can also be the deciding factor for ranking higher than competitors in search results.

Don’t let a lack of trust and lost revenue from an oversight like not having an SSL certificate happen to you.

Posted in Learn | Comments Off on Keep Your Site Secure With an SSL Certificate

What to Do If the Facebook Algorithm Change Affects Your Traffic

Last year, Facebook CEO Mark Zuckerberg announced several updates that changed how the platform populates News Feeds. As one of the largest sources of referral traffic for many websites, any change to Facebook’s algorithm has the potential to have major impact on the visibility, engagement, and profits of your site.

Let’s review what the Facebook algorithm changes entail, whether they affect your site traffic, and how Jetpack can help you navigate these changes to better distribute your content.

An overview of the algorithm change

According to Mark Zuckerberg’s post on the first of several algorithm changes in 2018, Facebook’s goal is to make News Feeds about facilitating “meaningful social interactions,” over “helping you find relevant content.” In theory, the outcome should yield more updates from friends and family and fewer ads and posts from websites, brands, and companies.

Since connecting with friends and family is a primary reason why people create Facebook accounts, this change should result in more positive user experiences.

How it might impact site traffic

The downside to the aforementioned Facebook algorithm change is that it could have negative effects on the traffic that websites, brands, and companies receive from their Facebook activities.

There’s a finite amount of posts that an individual’s News Feed displays at any given time. Therefore, if a higher proportion of those posts are from friends and family members, there will be fewer opportunities for brands to get the visibility and clicks they desire.

According to Forbes, Facebook made up roughly 25% of publishers’ external referral traffic at the beginning of last January. By the end of February, that figure dwindled to 22%.

The bottom line is that engagement with friends and family is likely to increase, but referral traffic to other websites is likely to suffer significantly.

Use Facebook to engage your audience

While the algorithm change might be bad news for publishers who previously relied on Facebook to deliver a steady stream of traffic, all is not lost. There are still plenty of ways to use Facebook to engage with your audience.

There are still millions of daily Facebook users out there. Even if your business’s content receives fewer views, your potential audience is still quite large, and the traffic that Facebook can drive to your website remains significant.

This is why it’s important to continue sharing your posts on Facebook regularly. Publicize facilitates this by automatically sharing new content to your Facebook page as soon as you publish it. Just connect Publicize to your Facebook account and select the relevant page for your brand.

Publicize can help you overcome the Facebook algorithm change

It’s also important to note that Facebook recently made another change that disables automatic content sharing to individual profiles. You can still share branded content on your profile, you just need to manually do it.

If you were previously promoting your website or business content through your personal Facebook profile, you can no longer automatically do this using Publicize or another service. However, you can regain this ability by converting your personal profile into a page, or setting up an entirely new page just for your brand.

In addition to automatically sharing your content, here are some tips and strategies that you can employ to capture as much site traffic as possible:

  • Only share your best content. If you consistently post content that receives little-to-no engagement, Facebook will give your posts less and less visibility.
  • Add social sharing buttons to your posts. Instead of working against the update, make it work for you. Enable your existing readers to conveniently distribute your content to their own networks of friends and family members.
  • Pay to boost your best posts. The latest Facebook algorithm change made the platform more of a “pay-to-play” space for brands that want to drive referral traffic. Fortunately, paying for more visibility is not a complicated process. Just be sure to choose your best content so that it’s money well spent.
  • Start a Facebook group to carve out your own space for user engagement. You will see more success getting members of a Facebook group to see one of your posts than just hoping it will be shown to those who liked your page. You can’t automatically share to Facebook groups, but they’re great places to manually post content that will encourage discussions and interactions.

Don’t let change deter you

For publishers, the Facebook landscape is very different now than it was a few years ago. But, when it comes to promoting your content, a dip in Facebook referral traffic is no reason to abandon the social network altogether.

With your website connected to your Facebook page and a few complementary content-sharing strategies, you can still grow your following and drive plenty of Facebook users to your website.

Posted in Grow | Comments Off on What to Do If the Facebook Algorithm Change Affects Your Traffic

Learn About the Benefits of Push Notifications

Managing the activity on your blog posts or web pages can be tricky, especially if you’re not monitoring your site all day. Paying attention to your site visitors and responding to their comments in a timely manner, however, does wonders for your brand and audience growth.

Notifications can bridge the gap in receiving real-time updates by alerting you of any new likes and comments as they come in. Having this information empowers you to gauge reactions, respond to questions or queries, and take action in a timely manner.

Let’s take a look at the benefits of push notifications, and how you can receive them from any device to stay on top of real-time conversations.

Push notifications are real-time alerts

Push notifications use the Push API to deliver instant alerts to your devices once you opt in to receive them from apps, websites, or other services.

After you enable the push notifications for a particular website, you won’t need to have that site open to receive alerts. A background process referred to as a “service worker” will handle any incoming notifications. You’ll be informed of any updates or activities, like when someone comments on a post.

Jetpack’s different notification types

With Jetpack, you can receive instant notifications whenever a site visitor leaves a comment or like. This further facilitates engagement with your readers. Notifications are enabled by default, and you can choose to receive them in three different ways:

  • Within your toolbar: All notifications are displayed in your WordPress toolbar. From there, you can view likes and comments while moderating and participating in your visitors’ discussions.

  • On your desktop computer: Most major web browsers support push notifications. Once you give a browser permission to display notifications from Jetpack, they will generate within your desktop’s notifications area. You don’t need to have a particular site page open to receive these alerts, but a working internet connection is necessary to deliver them.

  • Mobile notifications: You can also receive instant activity alerts by installing the WordPress mobile application (available for Android and iOS) on your smart devices, including phones and tablets.

Jetpack Mobile Notification

Push notifications create opportunities for engagement

Push notifications inform you the instant a site visitor comments on or likes your post. With this information on-hand, you’ll be less likely to miss opportunities for audience engagement. Notifications appear on your WordPress toolbar, desktop computer, and smart devices, allowing you to stay in-the-know no matter where you are, or what device you’re using.

Push notifications can be particularly useful if you host an “Ask Me Anything” session, where visitors are encouraged to leave questions about any topic in your comments section. Every time someone asks a question, you’ll be notified in real time. You can answer in a timely fashion to keep the dialogue going, without being strapped to your monitor or constantly refreshing your pages. This format is a great way to source material for new content, increase user engagement, and rally fans.

If you respond to comments promptly, participants are more likely to reply. Use this arrangement to pull other voices into the dialogue, inviting new site visitors to contribute their thoughts as well. Throughout this process, you’ll learn more about your readers while developing stronger connections with them and your content.

Make the most of your site with push notifications

By moderating conversations and responding to comments in real time, you can personally recommend relevant content for your visitors to check out. Additionally, responding to negative comments or feedback right away can improve your overall user experience.

These are the factors that will encourage visitors to stick around your site for longer periods of time, explore more of your content offerings, and recommend you to their friends.

Posted in Learn | Comments Off on Learn About the Benefits of Push Notifications

Find Your Community at WordPress WordCamps

When you think about WordPress, websites and blogging likely come to mind. While this is certainly an accurate association, WordPress is much more than just a publishing and site-hosting software: it’s a community of users and developers across the globe. Almost every weekend, somewhere in the world, these users get together at a local WordCamp.

As a WordPress user yourself, you have an open invitation to attend WordCamps. Want to uncover what WordPress WordCamps are all about, what to expect, and the benefits of attending? Read on!

WordCamps are about community

The first WordCamp was hosted in San Francisco in 2006. Since then, these events have been held in 65 countries, across six continents.

WordCamps are informal meetups, organized by community members. They typically focus on all things WordPress, and provide users (regardless of experience level) with a place to collaborate, share ideas, and learn from each other.

WordCamps are hosted and organized by volunteers. While each one features a regional flavor, they generally follow the WordCamp Organizer Handbook. Below are some elements that you can expect to see at every WordCamp event.

Passionate attendees

One of the overarching themes present at every WordCamp is making WordPress education accessible to everyone. This is why these events attract a broad range of people — from new users to those who actively contribute to WordPress software development. You’ll meet bloggers, website owners, graphic designers, developers, WordPress consultants, and everyone in between.

Scheduled sessions

WordCamps typically take place over the course of a weekend. Many occur from a Friday to Sunday, while others are single-day events. Each day includes sessions that span a variety of formats. This might include workshops, panels, interviews, lectures, and live demonstrations.

Upon arrival, you’ll be presented with a schedule of sessions. Schedules are frequently organized by skill level and topic. For example, “Social Media Sharing for Beginners” or “Advanced Strategies for Search Engine Optimization.”

Session at WordCamp San Diego 2016. Photo by Joe McDonald (http://mcdonaldmediaproduction.com/)

Associated costs

WordCamps are not-for-profit. They’re meant to be low-key, affordable events. Tickets usually run from $20 per day, and include full conference access, snacks, and a t-shirt or other branded merchandise.

WordCamps are positioned to offer value for a low price because they’re subsidized by sponsors like Jetpack. In case you’re curious, here’s why Jetpack loves supporting WordCamps.

Jetpack Sponsor Table at WordCamp Europe 2017. Photo by Oliver Gobet (https://www.flickr.com/photos/gd6d/)

Organizers, volunteers, and speakers

WordCamps are led by teams of organizers, volunteers, and session speakers. Everyone involved in running the event is a volunteer, the majority of whom are locally based.

These volunteers donate their time and energy out of their love for WordPress and its community. They frequently wear matching t-shirts so that you can quickly identify them. Should you have questions or need anything at a WordCamp, find a volunteer to help.

Volunteers at WordCamp Dallas-Fort Worth 2017

Reasons to attend a WordCamp

Not sure if attending a WordCamp is right for you? Here are a few reasons to reconsider:

Learn something new

At every WordCamp, you’ll dive deeper into familiar topics, find new ways to improve your website, and become familiar with features that you might not be using at this point. In short, you’ll leave with insights and an eagerness to test out some new WordPress knowledge.

If you want to attend multiple sessions scheduled for the same time, don’t worry. Most WordCamps record sessions and post them on WordPress.tv afterward.

Visit new cities

Thanks to the affordability of WordCamp tickets, attending an out-of-town event might also factor into your budget. Consider this a great excuse to visit a new city and connect with the locals.

Additionally, if you’re attending WordCamp for business purposes, you might be able to deduct certain travel expenses from your taxes. Of course, you’ll want to check with your accountant first.

Meet the Jetpack team in-person

Jetpack sponsors WordCamps all over the world. As a part of that sponsorship, Jetpack team members attend events and host booths. At numerous WordCamps, you can stop by the Jetpack booth, meet the team that creates and supports it, and maybe even pick up some free merch.

Jetpack at WordCamp US 2015. Photo by Sheri Bigelow (https://flic.kr/p/CxRD7W)

Get your questions answered

Meeting experienced WordPress users who can help you overcome site obstacles is one of the greatest benefits of attending an event. Many WordCamps even offer a Happiness Bar where you can ask for website help throughout the weekend.

Expand your network

You’ll find ample time between sessions to chat with other WordPress enthusiasts. WordCamps are a great way to make business connections, find freelancers for hire to assist with your website development, and meet others who use WordPress and Jetpack in a similar way.

Go WordCamping

Each WordCamp is positioned to help attendees learn, engage with others, and discover the larger WordPress community. You might become exhausted from all the exciting new information and interactions, but chances are high that by the time you leave, you’ll already be thinking about your next WordCamp.

WordCamp Medellin 2016. Photo by Samantha Hare.

If you haven’t yet attended a WordCamp, now’s your chance! Find an upcoming WordCamp near you.

Posted in Events, Learn, WordCamp | Comments Off on Find Your Community at WordPress WordCamps

Jetpack 6.9: introducing more tools for the new block editor

Another wave of blocks built for the new WordPress editor is here! Along with a streamlined admin page, Jetpack 6.9 is a serious upgrade to your website building and management tools.

Continue reading → Jetpack 6.9: introducing more tools for the new block editor

Posted in Releases | 45 Comments

Improve Your Website Conversion Rates Using Jetpack

Website conversion rates are among the hardest metrics to optimize after you build a website. This is especially true if you’re trying to sell a product or service.

The average website conversion rate is only around 1.6 percent, according to Wolfgang Digital’s 2017 eCommerce Benchmark KPI Study. That’s not very high. You should do everything you can to increase the chances that a site visitor takes a specific action, whether it’s signing up for your newsletter or completing a purchase.

Many website conversion tips address tactical points like creating compelling call-to-action buttons; however, technical problems can keep readers from spending time on your site — or even from making a purchase.

Today, we’ll look at some of the more common technical issues that can affect website conversions and discuss how to overcome them.

Decrease your page load times

People are busy. They don’t have time to sit back and wait for your website pages to load. This means that your site needs to be as fast as possible, or you’ll risk losing readers and customers.

A big factor in minimizing page loading times is the ability to serve large files (images or videos) from an offsite service known as a Content Delivery Network (CDN). By storing these files on a CDN, you reduce the load on your web server. This will make your site load faster. Often, CDNs also have server locations around the world, so if your site is hosted in one country but your visitor is from another, the nearest CDN server can send the files to your visitor’s browser faster than your web host can.

Jetpack saves you the trouble of setting up and implementing a CDN by offering the Site Accelerator feature with every plan, as well as an unlimited video CDN for Premium and Professional plan users. You just need to enable the tool within your settings.

As an added bonus, Jetpack’s lazy-loading images is a free feature that will only load the images visible on a visitor’s screen. If there are other images further down a page, they will only load once a reader reaches that portion of the page. Since the browser doesn’t need to download all the images at once, your initial page load time will be faster.

Protect your visitors’ data

The rise of eCommerce has unfortunately yielded opportunities for hackers and other malicious players to steal important user data, like payment and contact information.

For these reasons, it’s important that your visitors trust the safety of your site. They should be able to interact with payment gateways without worrying about their information being stolen. Using globally trusted service providers — for example, PayPal to securely handle online payments — will give your site credibility. A site visitor already understands that PayPal is a trustworthy service, so they are more likely to take the leap and make a payment on your site than if you were relying on an unknown provider.

Jetpack’s security services contain brute-force attack protection, automated malware scanning, and expert priority support. Although largely invisible to your visitors, these tools will protect them as well as your site’s reputation.

WooCommerce is one solution that comes with a secure payment system, but you can explore other safe ways to accept payments online. For example, Premium and Professional plans support PayPal payments through Simple Payment buttons you can add to any post or page.

Jetpack PayPal Button

Leverage relevant content

Whenever a visitor comes to your site, a great way to keep them around (and eventually turn them into a buyer or subscriber) is to persuade them to read more content that’s relevant to their interests. Generally, this means manually adding links to content that’s related to a given post or page. Already a time-consuming task, this can also have a negative effect on your page load times.

Related Content for WordPress

This is where the Related Posts feature comes in handy. When you enable it, your content will automatically be indexed; relevant matches will pop up following the content of each of your posts or pages. Because the indexing is done via Jetpack’s servers, it has no effect on your site speed. The service will continue to index any new content you add to better serve your readers.

Enhance your search features

Imagine the following scenario: A visitor stumbles upon your content via a search engine results page. After they read your content, they decide to read more related posts about your products and services, which they also find interesting. They use your website’s search functionality to look for a specific topic, but the keyword they search for appears multiple times within your posts and pages. Your site becomes slow or doesn’t return relevant results, so the reader leaves in search of a better, faster site. Ultimately, you lose the opportunity to convert that potential customer.

To prevent this scenario, Jetpack uses Elasticsearch. Used by online publications like TIME, CNN, and People, Elasticsearch implements the power of a Google-like search engine into your website, but outsources the processing of that search to an external service. Elasticsearch provides relevant search results by using modern algorithms (similar to Google’s) to rank content. It will also prioritize recent content above older content in search results. Finally, if a user searches for an entire phrase instead of one word, Elasticsearch will return content that matches the full phrase, as opposed to content that only matches words within that phrase.

Available to Jetpack Professional plan users, Jetpack Search will deliver faster, more useful results to your visitors while cutting down on server resource requirements. It creates better experiences for your site visitors and increases the likelihood that you’ll convert them into customers.

Great website experiences increase conversions

To convince a site visitor to buy your product or service, you need to provide a user experience that gives them absolutely no reason to hesitate. This means eliminating long load times, questionable payment gateways, and breaks in website functionality. Not only will implementing the services outlined above provide that kind of experience, they will also decerase any doubts first-time buyers might have, helping you strengthen your conversion rates from both ends of the equation.

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Create the Perfect Barbershop Website with WordPress and the Jetpack Plugin

Whether you’re an established barber, are fresh out of school, or are just pulling together a business plan, creating an effective and beautiful barbershop website can be critical to your professional success. Let’s talk about standing out from the crowd, landing new clients, and extending your social reach by creating a website for your salon services with WordPress and the Jetpack plugin.

Desk with various barber utilities such as heairbrush, combs, etc.

Finding the perfect theme

Selecting an effective theme is the first step in the site design process, as it defines your brand’s overall tone.

You can browse more than 100 themes in the Jetpack theme showcase. If you don’t find exactly what you’re looking for, you can upgrade your plan for a wider theme selection that also come with enhanced features.

Whether you’re looking for a retro, 19th-century design (complete with a rotating barbershop pole) or a modern aesthetic, there’s a theme out there that’s perfect for your barbershop website. Once you find one that has the features you need, customize it to align with your color scheme and the layout you desire. After the customization process is completed, ensure that your site looks great across devices — while Jetpack themes are responsive, it never hurts to double-check that your images are properly sized for a smooth viewing experience. Help visitors get a feel for your business, which will make them more likely to book appointments.

Showcasing your skills through fast-loading images

Haircuts are all about the look, so your website should feature photos of your clients’ fresh cuts, your staff members, and your shop. With Jetpack, you can serve up your photos quickly and display them in a visually compelling way.

Jetpack’s Site Accelerator serves your photos through its global network, keeping load times low and reducing the burden on your hosting server. Your images will be automatically resized so that they fit perfectly with your theme, giving you an extra speed and efficiency boost.

This isn’t where the image optimizations end, however. Users expect websites to load extremely fast. Fortunately, with Lazy Images your site is ready to meet their speedy demands. Does it sound strange that “laziness” gets you speed? Here’s how it works: if one of your site pages contains images scattered throughout, they are typically all loaded at the same time. Your readers, however, likely want to start scrolling down a page as quickly as possible, and they don’t immediately need to view images that appear towards the bottom of that page. With Lazy Images, your site only loads the images when they need to be seen: once they scroll into view on a page.

Reaching customers with contact forms

Answering questions and responding to feedback are great ways to engage with customers. Those who ask questions and have them answered might be more likely to become customers, and anyone who leaves feedback — even if it’s critical — shows they are emotionally invested in your business.

To enable your customers to get in touch, have their questions answered, and their voices heard, consider adding a contact form to your pages or posts — it only takes seconds with the new Jetpack Form block. Each submitted form is delivered to the email address of your choice, and you can also view all replies within the Feedback section of your site.

After users submit a contact form, your site can redirect them to a “Thank You” page, where you can further incentivize interested individuals or appease critical feedback with special discounts. By adding a line of code to your theme’s functions.php file, you can add a customized message once your form has been successfully submitted.

Extending your reach with social media

Now that you have a theme for your site, images that load quickly, and contact forms to facilitate interaction, you can spread the word through social media integration. Help site visitors find your social media pages with ease in case they want to connect and share your posts to their own social channels. The Social Media Icons widget places links to your social media accounts on your sidebar. You can give viewers access to your YouTube or Vimeo clips, provide styling tips on Facebook or Twitter, or direct them to many other platforms where you maintain a presence, like Instagram.

You can also promote your Facebook page with the Facebook Page Plugin widget. This tool displays your profile photo on your website, as well as the number of “likes” your page has received. You can even configure this widget to display your latest Facebook posts on your website.

The possibilities are endless

The goal of any website is to make a business look appealing in order to attract customers and encourage audience engagement. For a business like a barbershop, which relies on sharp visuals and social buzz, Jetpack’s tools bring you one step closer to accomplishing your objectives.


Posted in Grow, Innovate | Comments Off on Create the Perfect Barbershop Website with WordPress and the Jetpack Plugin
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