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What Data Does Jetpack Sync?

To take advantage of the performance boosting features of Jetpack, certain information about the content, settings, and setup of your site are synced with our servers. This data begins to sync when Jetpack is installed and connected to a User ID.

We handle synced data under the terms of our Privacy Policy.

Content and Settings

In order to display accurate information about your site in places such as notification emails and the Reader, Jetpack syncs the following information:

  • Name
  • Tagline
  • Timezone
  • Locale
  • Permalink structure

In order to allow the creation and management of content from different locations and devices (e.g. from the desktop or mobile apps), information about the following is also synced:

  • Posts
  • Pages
  • Custom Post Types
  • Related metadata

This index of your content helps reduce the load on your site’s servers, and also allows related content and an optimized search index to be generated and displayed where appropriate.

Additional Data

We also sync the following data:

  • Comments and their metadata
  • Taxonomies (including categories and tags)
  • Custom taxonomies (if present)
  • Menus

This enables a number of features, including protecting your comments from spam (if using Akismet), displaying notifications, showing content in appropriate categories in the Reader, as well as adding the ability to edit your menus and post data from (including through the desktop and mobile apps).

Themes and Plugins

The following theme and plugin related information is synced:

  • The name of the theme or plugin in use
  • The theme or plugin’s version and capabilities (e.g. featured image, menu locations, and pending updates)
  • Plugin installation path
  • All whitelisted options, constants, and function outputs (e.g. whether the site is a multi-site install)
  • WooCommerce individual order items and related metadata

This enables Jetpack to provide services such as:

Jetpack also syncs other miscellaneous items of user information, such as:

  • The usernames, email addresses, roles and capabilities (but not passwords) of registered users.
  • User ID of any users that make changes to the site, and the time that the change was made (e.g. ID of the user that added a new user, modified the site icon, or trashed a comment).

The user-related data is used by Jetpack for a variety of purposes. This includes:

WooCommerce Services

WooCommerce Services use Automattic’s servers and a connection to our partners to enable useful features for your WooCommerce Store. Some of these features (such as those relating to tax calculations and shipping) require data from your site to work.


If you choose to accept payments with Stripe or PayPal, we may share the email address you provide us with whichever service you’ve chosen in order to determine whether or not there’s an existing account, and if one doesn’t exist, to automatically create one. Please note that if you use Stripe, Stripe provides us with access to your payments data and account activity. We do not store this data.

When processing payments, some of your — and your customers’ — data will be passed to the respective third party, including information required to process or support the payment, such as the purchase total and your customer’s billing information.

Please see the respective third party’s privacy policy (Stripe’s Privacy Policy and PayPal’s Privacy Policy) for more details.

Tax Calculations

Tax Calculations are provided by TaxJar. If you use the tax calculations feature, TaxJar receives information related to your customer’s purchase, including the value of goods in your customer’s cart, the value of shipping, your address, and the destination address.All data that flows between your site and Automattic, and between Automattic and TaxJar, is encrypted, end to end, via HTTPS. Please see their Privacy Policy for details about how they handle this information.

Shipping Rates and Labels

To take advantage of the real-time shipping rates and shipping label features of WooCommerce Services, certain information about you and your customer (as it relates to shipping), shopping carts, orders, and the setup of your site are passed to our partners, EasyPost and the respective mailing service, such as USPS and Canada Post, via Automattic’s servers. In terms of data handling, we validate (but do not store) data you send to us, and then pass that data to our partners. On their end, our partners process the data under the terms of their agreements with Automattic and their own privacy policies. All data that flows between your site and Automattic, and between Automattic and our partners, is encrypted, end to end, via HTTPS.

In order to display real-time USPS and Canada Post shipping rates, WooCommerce Services sends information related to a shipment from your site to our servers, including:

  • Shipping zone settings, for validation when you, the merchant, make changes and when fetching the rates for the customer, including origin postcode, list of enabled delivery services, and list of custom packages you, the merchant, add to the packaging manager.
  • Purchased products’ dimensions, weight, product IDs, and quantity.
  • Package destination address (street, postcode, city, country, state).

Additionally, once each day, WooCommerce Services asks our servers for any updates to the settings for each shipping service. This allows us to add new services and shipping options without you having to explicitly update. We store certain portions of this data (such as user ID, site ID, store location, currency, package/product dimensions, and software versions. This data is not shared with our partners.

To provide USPS shipping labels, WooCommerce Services sends shipping information from your site to our servers, including:

  • Merchant and customer names, addresses, and phone numbers.
  • Label packaging settings (dimensions and weight of the packages).
  • Your selected payment method.

To purchase shipping labels, you are required to have a payment method (credit card) saved on file with We keep a copy of each shipping label on our servers, and our partners also keep a copy of those shipping labels on their servers.. This makes it easier for you to reprint labels and get help with support requests.

Usage Data Collection

To help improve WooCommerce Services, our server automatically logs each request from your site. Each request is tagged with a unique ID that your site randomly generates when WooCommerce Services is activated for the first time. This unique ID is an anonymous identifier, that does not map back to you. To protect your and your customers’ anonymity, we strip merchant and customer identifying details (the merchant name, street address, phone number, and customer name, street address, and phone number) from each request before it’s logged.

Additional Data

We also sync the following data with each request:

  • Shipping zone settings, for validation.
  • Fetching payment methods, as configured on

This enables a number of features, including showing appropriate shipping methods and making sure we return correctly translated text and units of measurement for your store.

We also collect information about what happens when you use our services (e.g., page views, button clicks, etc.) along with information that web browsers, mobile devices, and servers typically make available, such as the browser type and operating system. We use this information to, for example, provide our services to you, as well as get insights on how people use our services and how we can make our services better.

More Info

If you’d like to read in more detail about what we sync, why, and what we do with it, please refer to the additional resources:

Please contact us if you have any questions.

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