Subscriptions

This page explains how visitors to your site can sign up to receive notifications about your latest posts using the Subscribe Block (formerly known as the Subscriptions widget).

Many visitors reach your site once and never come back. However, you can convert more of these visitors into regular readers by making it easy to subscribe to your content. Jetpack makes this simple by letting your readers know whenever you’ve published a new post.

Activate Subscriptions

To activate the subscriptions feature:

1. Navigate to Jetpack → Settings → Discussion.
2. Toggle Let visitors subscribe to new posts and comments via email to the on position.
   • To allow visitors to subscribe to receive notifications of all new posts when leaving a comment, activate the Enable the “subscribe to site” option on your comment form option.
   • To allow visitors to be notified of future comments on a post, activate the Enable the “subscribe to comments” option on your comment form option.

If you’ve selected the options to Enable the “subscribe to comments” option on your comment form and/or Enable the “subscribe to site” option on your comment form, you’ll see new checkboxes at the bottom of the comment form of every post and page.

Subscribing to Your Site

Once the Subscriptions feature is active on your site, visitors can choose to subscribe to new posts and/or comments on a blog post they’ve commented on, or via the Subscribe Block, if you’ve added that to your site.

After your visitors sign up to subscribe, they will be sent a confirmation email. In that email, they will click Confirm now. After they do this, they’ll receive all new posts and/or comments.

Note: Jetpack will only send out notifications for new posts. Publishing other post types (like pages or a custom post type) or making updates to an already published post will not send a notification e-mail.

Customizing the Subscription Confirmation Email

You can customize the contents of the subscription confirmation email that comes before the confirmation button. You can do this by:

1. Go to your site’s WP Admin.
2. Navigate to Settings → Reading.
3. Scroll down to Follower Settings.
4. Update the content in Blog follow email text and/or Comment follow email text.
5. Click Save Changes.

Customizing the Content of Subscription Emails

You can customize some basic features of the subscription emails, but there isn’t currently a way to customize the style/branding of the emails.

Content

You can choose what content to include in your subscription emails in a couple of different ways:

• Excerpt or Full Text: By going to Settings → Reading in the WP Admin, you can adjust the setting under For each post in a feed, include to either Full text or Excerpt. This will change your subscription emails to send either the full text or an excerpt of the post. This will also change what shows in your RSS feed.
• More Block: Everything that is above the More tag will appear in the subscription emails, followed by a link inviting users to click to continue reading. Everything that is below that tag will only appear on the post.

Featured images

You can choose whether to include your post’s featured image at the top of the post notification email.

To activate this setting:

1. Go to WordPress.com and switch to your Jetpack-powered site.
2. Navigate to Settings → Reading.
3. Scroll down to Newsletter settings.
4. Toggle Enable featured image on your new post emails to the on position.

Adding the Subscribe Block

The Subscribe Block allows you to insert a subscription form within any post, page, or widget area, enabling your readers to get notifications when you publish new posts.

Viewing Subscribers

You can view your subscribers by:

1. Go to your WordPress.com dashboard and switch to your Jetpack-powered site.
2. Navigate to Users → Subscribers.
3. You will see a list of your subscribers here.

Importing Subscribers

You can import subscribers manually or import a CSV list of existing subscribers from another email platform.

Exporting Subscribers

You can download a CSV containing your email subscribers by:

1. Go to WordPress.com → My Sites → Manage → Users → Subscribers.
2. Click the three dots icon.
3. Click Download email subscribers as CSV to export your list of subscribers.

Privacy Information

This feature is deactivated by default. It can be activated any time by toggling the Allow users to subscribe to your posts and comments and receive notifications via email setting in the Subscriptions section from Jetpack → Settings → Discussion in your dashboard.

Data Used
Site Owners / Users   To set up and process subscriptions, we use the subscriber’s email address, as well as the ID of the post or comment (depending on the specific subscription being processed).In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (REQUEST_URI and DOCUMENT_URI). This server data used for the exclusive purpose of monitoring and preventing abuse and spam. Additionally, for toggle activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors   To set up and process subscriptions, we use the subscriber’s email address, as well as the ID of the post or comment (depending on the specific subscription being processed).In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (REQUEST_URI and DOCUMENT_URI). This server data used for the exclusive purpose of monitoring and preventing abuse and spam.
Activity Tracked
Site Owners / Users   Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.Additionally, we track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.	Site Visitors   Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.
Data Synced (Read More)
Site Owners / Users   We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors   None.