Jetpack Newsletter

Transform blog posts into email newsletters. With Jetpack Newsletter, visitors to your site can subscribe and receive email notifications for new posts.

Many visitors reach your site once and never come back. However, you can convert more of these visitors into regular readers by making it easy to subscribe to your content. Jetpack makes this simple by letting your readers know whenever you’ve published a new post.

To activate Jetpack Newsletter:

Navigate to Jetpack → Settings → Newsletter.
From the Newsletter section, toggle Let visitors subscribe to new posts and comments via email to the on position.
- To allow visitors to subscribe to receive notifications of all new posts when leaving a comment, activate the Enable the “subscribe to site” option on your comment form option.
- To allow visitors to be notified of future comments on a post, activate the Enable the “subscribe to comments” option on your comment form option.

If you’ve selected either of these options, you’ll see new checkboxes at the bottom of the comment form of each post and page.

Note: Jetpack will only send out notifications for new posts. Publishing other post types (like pages or a custom post type) or making updates to an already published post will not send a notification e-mail.

The Subscribe Block allows you to insert a subscription form within any post, page, or widget area, enabling your readers to get notifications when you publish new posts.

The block also allows you to set up paid plans so that you can offer premium newsletters to paying subscribers. For more information, see the Paid Newsletters support guide.

Customize the subscription confirmation Email

Add your own voice by customizing the subscription confirmation email we send when a visitor subscribes to your website or blog comments. You can do this by following these steps:

Go to your site’s WP Admin.
Navigate to Settings → Reading.
Scroll down to Follower Settings.
Update the content in Blog follow email text and/or Comment follow email text.
Click Save Changes.

Customize the content of new post Emails

You can customize some basic features of the emails we send when you publish a new post. There isn’t currently a way to customize the style/branding of the emails.

Content

Encourage more traffic to your site by including only a teaser of the blog post in the email. Choose what content to include in your subscription emails in a couple of different ways:

Excerpt or Full Text: Go to Settings → Reading in the WP Admin to adjust the setting under For each post in a feed, include to either Full text or Excerpt. This will also change what shows in your RSS feed.
More Block: Everything that is above the More tag will appear in the subscription emails, followed by a link inviting users to click to continue reading. Everything that is below that tag will only appear on the post.

Featured Images

Include your post’s featured image at the top of the post notification email.

To activate the Featured Image setting:

Go to WordPress.com and switch to your Jetpack-powered site.
Navigate to Settings → Newsletter.
Toggle Enable featured image on your new post emails to the on position.

With Jetpack Newsletter, you can decide who receives the email (everyone, anyone subscribed or paid subscribers only). You can find the Newsletter visibility settings from the Post settings sidebar. The Newsletter settings will appear after you press the Publish button; they are part of the pre-publish checks.

To learn more about the available options, see this support guide. The Paid Newsletters support guide also explains how to get paid subscribers to your newsletter and how to set up paid plans.

View or remove subscribers

From WP Admin, you can view your subscribers with these steps:

Navigate to Jetpack → Subscribers.
That will take you to where you can view and manage your list of subscribers on your WordPress.com dashboard.

You can also view your subscribers by going directly to your WordPress.com dashboard and following these steps:

Switch to your Jetpack-powered site.
Navigate to Jetpack → Subscribers. You will see a list of your subscribers and can manage the list there. The list contains some basic information about the subscriber: their subscription type and when they subscribed.

To see more information about a particular subscriber:

Click the three dots (meatballs menu) icon next (to the right) to the particular subscriber.
Select View to see more details about the subscriber.
Click Remove to delete that subscriber.

The Subscriber > Details page shows data about:

Emails sent to the subscriber
Open rate
Click rate
Subscription details: subscription date and subscription plan information
Subscriber information: email, country and acquisition source

Import subscribers

You can import subscribers manually or import a CSV list of existing followers from another email platform or list. While you can only add up to 100 subscribers this way for free, you can add up to 10,000 subscribers if you upgrade your plan to a Jetpack Social or bundled Jetpack plan.

Export subscribers

You can download a CSV containing your email subscribers by:

Go to WordPress.com → My Site(s) → Jetpack → Subscribers.
Click the three dots icon next to the Add subscribers button.
Click Download email subscribers as CSV to export your list of subscribers.

Track growth and performance

Analyze your subscriber growth and newsletter performance with Jetpack Stats. Jetpack Stats provides a dedicated Subscriber Stats view with insights and data about your subscriber base.

Still need help?

Please contact support directly. We’re happy to advise.

Privacy Information

Jetpack Newsletter is deactivated by default. It can be activated any time by toggling the Allow users to subscribe to your posts and comments and receive notifications via email setting in the Subscriptions section from Jetpack → Settings → Discussion in your dashboard.

Data Used

Data Used
Site Owners / Users To set up and process subscriptions, we use the subscriber’s email address, as well as the ID of the post or comment (depending on the specific subscription being processed).In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (`REQUEST_URI` and `DOCUMENT_URI`). This server data used for the exclusive purpose of monitoring and preventing abuse and spam. Additionally, for toggle activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors To set up and process subscriptions, we use the subscriber’s email address, as well as the ID of the post or comment (depending on the specific subscription being processed).In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (`REQUEST_URI` and `DOCUMENT_URI`). This server data used for the exclusive purpose of monitoring and preventing abuse and spam.
Activity Tracked
Site Owners / Users Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.Additionally, we track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.	Site Visitors Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors None.

Site Owners / Users

To set up and process subscriptions, we use the subscriber’s email address, as well as the ID of the post or comment (depending on the specific subscription being processed).In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (REQUEST_URI and DOCUMENT_URI). This server data used for the exclusive purpose of monitoring and preventing abuse and spam.

Additionally, for toggle activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

Activity Tracked

Site Owners / Users

Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.Additionally, we track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.

Site Visitors

Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.

Data Synced (Read More)

Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors

None.