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WooCommerce Analytics

Help us make WooCommerce better for everyone by sharing additional usage tracking for users of WooCommerce and Jetpack.

To better understand how site visitors use WooCommerce — and so that we can efficiently and effectively improve the product — we track some activity on your site’s product pages, and cart and checkout.

By understanding how our customers are using WooCommerce, we can build more helpful features, write better documentation, and make WooCommerce a more useful platform.

What we’ll track

We track user behavior events and interactions including: 

  • When products are viewed.
  • When a product is added to or removed from the cart.
  • When the checkout is viewed and an order processed.

These events are in addition to Jetpack analytics and use the same system. Analytics events will be attached directly to your account and are handled via a first-party system that Automattic owns and maintains.

Privacy Information

The WooCommerce Analytics module is activated by default when either Jetpack or WooCommerce plugins are activated. You can deactivate it by following the guide to control Jetpack features on one page.

Data Used
Site Owners / Users


Site Visitors


Activity Tracked
Site Owners / Users

We track several events around the settings of this feature: whether users can checkout with / without an account, whether an account can be created at checkout and if customers can checkout without an account, which payment / checkout options are available to be used.

Site Visitors

We track when site visitors view products, add and remove products from the cart, view checkout, and complete orders. We also track device used, whether users can check out with / without an account, whether an account can be created, and which payment / checkout options are available to be used.

Events include metadata such as page URL; product name, product ID, quantity, and product category; unique user ID (randomly generated identifier); WooCommerce version; blocks used on cart & checkout pages.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors


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