Capture potential leads and integrate them directly with your Creative Mail newsletter or Jetpack CRM.
What you need to get started
This feature works with Jetpack CRM or Creative Mail. For Newsletters powered by the Jetpack plugin and for Paid Newsletter Subscriptions, please see the Jetpack Newsletter support guide.
In order to use the Lead Capture Form, you’ll need:
- A Jetpack CRM or Creative Mail integration.
- Jetpack’s Contact Form feature must be enabled. This should be enabled by default, but if it’s not, you can enable it as described here.
Add the Lead Capture Form block
Start gathering lead information from your website’s visitors by:
- Add the Lead Capture Form by searching for
lead capture
in the block picker or typing/lead capture
directly in your post or page. See our Jetpack Blocks page for more information on adding Jetpack blocks. - Customize the form via the Block’s sidebar settings and styles options. You can also adjust the text displayed in the opt-in field.
- Decide if you want to use the Lead Capture Form with Creative Mail or Jetpack CRM, both described below.
Visitors will be able to opt-in to receiving emails from you. The feedback you receive from these forms will be saved in the Jetpack Feedback section of the wp-admin. Users who have opted-in to receiving new emails from you will have the meta field email_marketing_consent
set to 1
. You can export your feedback as a csv for later use.
Send Emails with Creative Mail
We suggest that you use Creative Mail to send your subscribers emails directly:
- Install Creative Mail with the click of a single button, right on the Lead Capture Form block settings.
- Once Creative Mail is installed, go through the onboarding process which will automatically import your subscribers so you can start building email campaigns right away.
- Creative Mail directly integrates into your WordPress so it is quite easy to send new posts and even WooCommerce products to your subscribers.

Jetpack CRM
The Lead Capture Form block also offers a CRM Integration (using Jetpack CRM).
If Jetpack CRM is not already installed on your site, you can install it directly from the Lead Capture Form block settings under CRM Connection
.
Troubleshooting
If you’re having any trouble with the Lead Capture Form block, please visit our contact support page for more information on how to get support.
If you’re in need of help with Creative Mail plugin, please reach out to them directly at support@creativemail.com.
Privacy Information
This feature is activated by default. While there are no controls for it within the primary Jetpack settings area, it can be deactivated any time by following this guide.
Data Used | |
---|---|
Site Owners / Users
For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code. |
Site Visitors
If Akismet is enabled on the site, the contact form submission data (IP address, user agent, email address, site URL, and comment) is submitted to the Akismet service (also owned by Automattic) for spam checking.The actual submission data is stored in the database of the site on which it was submitted and is emailed directly to the owner of the form (i.e. the site author who published the page on which the contact form resides). This email will include the submitter’s IP address, timestamp, name, email address, website, and message. The IP address is included as an abuse prevention measure. And for sites using Akismet, it is required for providing proper spam defense. |
Activity Tracked | |
Site Owners / Users
We track when, and by which user, the feature is activated and deactivated. |
Site Visitors
None. |
Data Synced (Read More) | |
Site Owners / Users
We sync a single option that identifies whether or not the feature is activated. |
Site Visitors
We sync post and post meta data associated with a user’s contact form submission. If Akismet is enabled on the site, the IP address and user agent originally submitted with the comment are synced, as well, as they are stored in post meta. |