What is UTM Tracking (or Tagging) in Marketing Analytics?

When it comes to understanding how people find and interact with your website, data reins supreme. But not all data is created equal. One aspect stands out for its ability to shed light on the paths that visitors take to reach your site: UTM tracking.

This powerful method allows marketers to peel back the layers of their traffic sources, offering insights that can dramatically shape and refine marketing strategies. By diving into what UTM tracking is and why it’s crucial in marketing analytics, we’ll uncover how it can transform data into actionable insights so that every marketing dollar is spent wisely.

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Generating featured images for your posts using Jetpack AI

After the Jetpack 13.4 release, Jetpack AI now includes a way to generate featured images for posts using AI directly from the block editor.

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What’s New With Jetpack: AI Featured Images, Images from your Mobile, and More

Welcome to What’s New With Jetpack, covering what we released in April. This month, we’re proud to introduce AI-generated featured images and fast media uploads from your mobile device. l’ll also touch on a new Live Webinar coming towards the end of May and a new developer.jetpack.com design. Read on to discover everything new this month.

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Posted in Jetpack News, Releases | Tagged | 2 Comments

What is a Web Application Firewall (WAF) for WordPress?

WordPress is designed to be secure and reliable. Yet because of the sheer number of WordPress users, the content management system (CMS) is a common target for cyber threats. If you want to protect your site, a web application firewall for WordPress is a must-have tool.

A web application firewall (WAF) is a type of software designed to stop multiple types of cyberattacks. It filters traffic to and from your website to protect it from harm. A properly configured WAF is often the best line of defense against malicious actors.

In this detailed guide, we’re going to discuss how WAFs work and what makes them different from traditional firewalls. We’ll also discuss the benefits of using a WAF for WordPress, and introduce you to Jetpack Security’s WAF solution. 

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6 Proven Ways to Reduce Bounce Rate on Any Website

When people visit a website and leave quickly, this can signal something important. This is often captured in a metric called bounce rate, an important number for any website owner to monitor. 

Reducing this rate typically means that you’re keeping visitors more engaged and turning them into readers, customers, or followers. But making a website sticky — meaning that people want to stay and explore — isn’t always straightforward. It involves a mix of technical fixes, content improvements, and user experience enhancements.

This guide will introduce six proven ways to reduce bounce rate, offering practical steps and insights for anyone looking to make their sites more engaging. From understanding what bounce rate is and why it matters, to detailed strategies for improving site speed, content quality, and user engagement, we’ll cover everything you need to know to keep your visitors on your site longer.

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Posted in Small Business, Website Design | 1 Comment

Upload Images Quickly From Your Phone With the Jetpack Mobile App

Do you find yourself jumping through hoops just to get photos from your phone to your latest blog post?

We have a solution for you. Learn about the exciting new feature in Jetpack when using the Jetpack Mobile app that streamlines how you upload media. All you need to do is scan a QR code and you’ll be able to quickly upload photos and watch them automatically appear in the editor on your laptop or desktop device.

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Posted in Jetpack News | Tagged | 5 Comments

What is a Directory or Path Traversal? How to Avoid These Attacks

If your website serves as the backbone of your business, understanding and safeguarding against cyber threats is crucial. One such threat, often overlooked but potentially devastating, is the directory or path traversal attack. This type of cyber assault exploits vulnerabilities in a web application to access unauthorized directories and files.

In this comprehensive guide, we’ll outline what directory traversal is, how it operates, and, most importantly, how you can shield your digital assets from such attacks. By the end of this guide you’ll fully understand this security challenge and knowledge of some practical steps to enhance your cyber defenses.

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How to Clone a WordPress Site in 5 Easy Steps

When making changes to your WordPress site, a small misstep can lead to significant data loss. You might be migrating your website to a new hosting account, installing a plugin, or redesigning some pages. In all of these scenarios, taking the right precautions helps ensure that you don’t lose any of your content.

By cloning your website, you’ll be able to test any changes on a separate copy. This can also be useful if you decide to use the same design or functionality on a second site. Plus, you’ll have a safe backup of your content, should anything go wrong. 

This guide will take a closer look at when it makes sense to clone your website. It will also show you how to do this manually or by using a plugin. 

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Principle of Least Privilege (POLP): What it is & Why it’s Important

When you hear about keeping things safe online, you might think of complex code or big teams of high-tech security experts. But there’s a simpler, yet powerful, idea at play in cybersecurity. It’s called the “principle of least privilege”, or POLP for short. 

Imagine you have a key ring full of keys. Each key opens a different door. 

POLP says that you should only carry the exact keys you need for the doors you’re going to open that day. This principle is a big deal in the digital world, protecting information from getting into the wrong hands. 

So let’s dive further into what POLP is and why it matters.

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The 2024 WordPress Security Threat Landscape: Key Trends and Stats

WPScan recently released their review of 2023 vulnerabilities and threats to WordPress sites. With this information in hand, site owners and WordPress professionals alike can navigate 2024 a little more safely. 

Led by dedicated security experts, WPScan maintains the premier database of threats to the WordPress ecosystem. Used by the top professionals throughout the industry, WPScan is regarded as the most complete resource available. To date, WPScan and contributors have identified, verified, and classified more than 49,000 vulnerabilities. 

The database is used by enterprise organizations like Mercedes-Benz Group, WP Engine, Accenture, and Kinsta. It also powers renowned WordPress security tools like Jetpack Scan, which is available through Jetpack Protect or with a Jetpack Security plan. 

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