Every business, from the corner mom-and-pop shop to the sprawling global corporation, thrives on meaningful relationships. Marketing publications speak about customer satisfaction, sales conversions, and brand loyalty, but at the heart is an unspoken trust between businesses and their customers. Cultivating, nurturing, and understanding these relationships is the key to success, but doing so isn’t always easy.

That’s where customer relationship management (CRM) software comes into play. It’s an integral tool that tracks customer interactions and information so that — whether through marketing automation or real, in-person customer service — a business can deliver personalized, knowledgeable service, messaging, and support to each customer. If you’re aiming to build and maintain those coveted customer relationships, it’s a must-have tool. 

There are a myriad of CRM choices out there. So how do you decide? 

Today, we’ll dive deep into the world of open source CRM software, discuss its benefits, explore the best ones out there, and, of course, shine a spotlight on our top pick: Jetpack CRM. 

We’re living in an era when even the best-laid business plans can be disrupted by something as simple as lack of organization. Client relationships, customer engagement, and business growth are determined by how well organizations understand, serve, and maintain communications with customers. 

Now ask yourself: is your small business equipped to survive — or, better yet, thrive — in such an environment? 

If the answer isn’t an immediate “yes!” you’re not alone. Most businesses have room to improve. Thankfully, this post is here to help.

In the vast world of small businesses, sales teams, and startups, one tool can help tame the chaos — a customer relationship management (CRM) system. CRM systems are designed to manage, track, and analyze your interactions with customers. They’re the glue that holds your sales, marketing, and customer service efforts together. 

Over the course of this article, we’ll take a deep dive into ten affordable CRM options that small business and sales teams should consider. As we look through the various options, we’ll provide a detailed breakdown of the key features and benefits each one offers and help navigate you towards the right decision.

With a whopping four billion social media users worldwide, the shift towards digital is non-negotiable in the real estate industry. It’s where your clients live, laugh, and learn, and so it’s where you need to make your mark. It’s no longer an optional tool for agents; it’s a must-have to run a successful business. 

Understanding that social media is important is one thing, but knowing how to leverage it effectively for your real estate business is another. That’s how this article will help. 

Today, we’ll look at 31 thoughtfully-curated real estate social media post ideas that will not only increase engagement but will set you apart in the ever-evolving digital landscape. We’ll then introduce you to Jetpack Social, a powerful social media plugin for WordPress that enables you to effortlessly post on all your social media channels from one place.