Your site serves many purposes. It’s a place where people can learn about you and your business. It can also operate as an outlet to engage with fans, customers, and sales leads.

Many people rely on social media to interact with site visitors, and a good social media strategy is definitely important. However, social media isn’t always the best method of communication. In some scenarios, using a contact form to build direct relationships with site visitors gives you more control and flexibility.

Contact forms have been a core part of website design since the ancient history of the web. But too often, you’ll come across page examples in which there’s so much going on you can barely see the form – or, conversely, a contact form sitting alone by itself in a sea of white space. Clearly, then, there’s an art to knowing where to put a contact form so that it best serves the needs of your particular site.

Let’s take a look at some of the best places to put a contact form, and how to use Jetpack to create custom forms for your site.