People want results fast, and don’t have the time to sit around waiting for slow websites to load. If your WordPress site’s loading speed takes more than a few seconds, users will just find the information they’re looking for from a different, faster site.
With decreasing attention spans and more distractions and information available than ever, it’s vital that site owners improve site load speed so that they can decrease their bounce rates, increase their page views, keep visitors engaged, increase their eCommerce conversion rates, boost SEO and provide fluid user experiences.
As Google rolls out more metrics for website performance, including measuring server response time and time to first byte, slow-loading sites (especially homepages) are being increasingly penalized in search results. When it comes to ensuring you’re at the top of your SEO game, increasingly, every millisecond counts.
Two popular ways of improving site speed are employing Content Delivery Networks (CDNs) to load your site files quickly from web servers close to your users and optimizing your website images. Using Jetpack’s built-in CDN for images, videos, and other files, along with Lazy Loading Images, can greatly decrease your loading times and ease the bandwidth your site demands from your hosting provider, but there are other ways to improve site speed and provide a better overall experience for your fans on desktops and mobile devices as well.
Today we’ll be exploring a few of these methods in more detail. Read on for more!
Begin by benchmarking your website
Before you implement site speed optimizations, you should benchmark your website. This gives you an idea of what your site’s current load times are and allows you to gauge how optimizations impact your site speed.
GTMetrix is a reliable tool for testing your site speed, as it combines results from YSlow and Google PageSpeed Insights to give you a detailed overview of your loading times. After the analyzer runs, it provides you with performance scores from each speed test, as well as page details that include indicators such as load time, number of http requests, and total page size.
Once you receive your base results, you can determine how to proceed.
Try out different tools
Jetpack users can test various free plugins that allow you to implement speed improvements with very little hassle.
Enable a caching plugin
WordPress content is generated dynamically. Every time someone visits a page on your site, its content is generated from scratch. Trying a reputable caching plugin will help speed up this process.
The right browser caching plugin will generate static versions of your dynamic pages to serve to your site visitors, including those who aren’t logged in, those who have not commented on a post, or anyone who has not viewed password-protected content.
Manage your asset files
A Perficient report revealed that 68 percent of all global internet traffic came from mobile devices in 2020. This underscores the increasing importance of good mobile user experiences. This underscores the increasing importance of good mobile user experiences.
For this reason, Google released the Accelerated Mobile Pages (AMP) project. As stated on the AMP website, “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.”
You can enable AMP on your Jetpack site with the AMP for WordPress plugin. Once you install the plugin, it starts working immediately and automatically creates AMP posts and pages for your website. This AMP content can then be indexed by search engines and served to your mobile visitors.
This improvement won’t have a specific effect on the desktop version of your site, but will drastically improve the mobile version, creating a fast, smooth user experience for those browsing your site on their mobile devices.
Advanced speed improvements
Besides plugin-based solutions, there are a host of under-the-hood techniques to improve site speed. Here are two options that require a little more work up front, but can lead to faster load times:
Review your existing plugins
The plugins you’re using might be causing any speed problems on your site. Two of the biggest causes of plugin-related speed issues are plugins that load all functionality at all times and plugins that don’t selectively load asset files on demand.
Jetpack is an example of how to only load required plugin functionality. While it enables certain features by default, the Settings page allows you to configure which tools are always loaded on your site and which not.
Knowing whether a plugin is affecting your site speed can be determined by measuring your site load times before installing any new plugins, then measuring again after a plugin is activated.
Divide longer content into separate pages
The more content that a page contains, the longer it will take to load. This is something that gets overlooked in favor of creating a better reader experience for visitors or ranking higher with search engines (by creating longer and more in-depth content).
Jetpack allows you to split a long article into multiple pages, which will then divide your content (and load times) across the number of pages that you dictate. To do so, you can add a special <––nextpage––> tag within your article. This tag will split the article content into a separate page at the point of each next page tag.
A little work goes a long way
The above options are a few of the more common ways to speed up a site. As a site owner, measuring your site speeds before and after implementing any change is a great way to find and repair problems before they impact user experiences.
Some of the easiest ways to speed up your site are to use Jetpack CDN to load images and static files lightning-fast, Jetpack Video Hosting to serve visitors video where and when they want it, and Jetpack Lazy Loading Images so that images are only loaded when visitors scroll down to that part of the page. Check out the various Jetpack plans available to get started today!
Have you used any of these tips, or do you have any others that you want to share? Let us know, we’d love to hear from you!
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